04 Architecting Navigation

Classing up your URLs http://store1.com/product.aspx?id=MB147L&SessionId=2344&RegionCode=en-US&format=rich&cat=3 http://store2.com/mp3_players/Apple_ipod_nano_16_G2_Black/ http://store3.com/mp3-players/Apple-ipod-nano-16-G2-Black/ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Crawler Sign Posts ,[object Object],W3 standard for HTTP Status Codes ,[object Object],[object Object],[object Object],[object Object]

What is the difference? ,[object Object],[object Object],[object Object],[object Object],What’s the difference?

Canonicalization in action Check your site’s canonical forms using: Yahoo’s Site Explorer Canonical Form # Sites Linking In oreilly.com 25,030 oreilly.com/index.csp 0 www.oreilly.com 1,174,124 www.oreilly.com/index.csp 0

Canonicalization Recommendation ,[object Object],Detailed article on the issue from Matt Cutts www.mysite.com  mysite.com 3) Make all internal links to the correct canonical form 4) Use Google Webmaster Tools to select www vs non-www. 2) Trim your folder-level default filename off the end mysite.com/default.aspx  mysite.com

What they want to be found for skate shoes bmx shoes Google 122 89 Yahoo 18 131 Live Search 13 29

Titles May I please have: http://vans.com

Descriptions http://developer.yahoo.com/yui/

Advanced Topics (There’s more!) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ASP.Net ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Asp.Net Custom Error Pages HTTP/1.x 302 Found Location: http://www.globalscholar.com/Error.aspx GET /Error.aspx HTTP/1.1 Host: www.globalscholar.com Detailed article on the issue from Colin Cochrane

ASP.Net 301 Redirects <script> protected void Page_Load(object sender, EventArgs e) { Response.Status = "301 Moved Permanently" ; Response.AddHeader("Location", "http://mysite.com/new-URL"); } </script> Include in any *.aspx file… (you don’t need a code behind file)

Other Redirects ,[object Object],[object Object],[object Object],[object Object]

ASP.Net Canonicalization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Create in your Global.asax file…. More information and examples: http://search.live.com/results.aspx?q=301+redirect+asp.net

IIS 301 Redirects Click here for a whitepaper

Apache Redirects ,[object Object],[object Object],[object Object],[object Object]

Apache Canonicalization ,[object Object],[object Object],[object Object]

Where to next? http://janeandrobot.com http://ninebyblue.com http://SearchDeveloperDay.com http://webmaster.live.com http://google.com/webmaster http://siteexplorer.search.yahoo.com

04 Architecting Navigation

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