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First
Moment
of Truth
Second
Moment
of Truth
Stimulus Third
Moment
of Truth
Source: Google Zero Moment of Truth
Source: Nielsen – 2011
http://www.youtube.com/watch?v=5LysTmwDan8
Source: Nielsen – 2011
Source: Google Shopper Study – 2012
First
Moment
of Truth
Second
Moment
of Truth
Stimulus
www.zeromomentoftruth.com
ULTIMATE MOMENT:
SHARED EXPERIENCE
RETAIL EVOLUTION
Metrics > Hypothesis > Experiment > Act
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile
Everywhere - Social Local Mobile

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Everywhere - Social Local Mobile

Notas do Editor

  1. This is my, who I am slide. Cover quickly – The WHO, WHAT, and WHERE of me.Explain the goal of the talk:1. Help you understand the philosophical reasons attribution matters2. Explain how to begin and establish and attribution program3. Provide you with some resources on how to do it and how to learn more.Make a deal with the audience. Talk about how you are going to skip the complex formula.
  2. 36 days of checking this every five mins
  3. 15 days of searching
  4. Every customer Journey Begins with a story!
  5. What is SoLoMo…. It is recognizing that when I want to shop the size of my screen does not matter.
  6. Shop and compareSet up delivery or use location data to pickupCustomer support with easy to find phone numbers and call and click to call.Social profiles and accounts are easy to access and engage.
  7. The lean analytics cycle.
  8. Omni Vs. Multichannel.Don't care from a measurement perspective these are just buzz words attribution modeling should help us to weave together a picture of what matters to our stakeholders to the bean counters and to ourselves.
  9. Case study 3: HarperReed and the Narwhale decision engine created for the Obama re-election campaign.