Slides for the Design Mind speaker series in Shanghai, with Jan Chipchase & Leizhong Zhang

1. Design Mind Speaker Series

2. 
design research


3. London

5. 
future of mobile

6. 

future of mobile

7. 
smaller

8. 

faster

9. 


cheaper

10. 



11. 
market research

12. 

contextual understanding

14. 
6.8 billion humans

15. 
5 billion mobile subscribers

16. 
1.2 billion phones/year

19. 
market understanding

20. 

cultural understanding

21. 


contextual understanding

26. 
why do people share?

27. 
how do people use this technology?

28. 
how do I adapt my service for this
market?

29. [electricty]

35. 
where can you pay?

38. 
hold up your mobile phone

39. 
pass it to the person on your left

40. 
why do people share?

41. 
sharing

42. 
phone sharing

44. 
“the south east Asian consumer”

46. 
compete with Chinese OEMs

47. 

challenge assumptions

48. 


generate concepts

49. 



evaluate concepts

50. 




segmentation and brand strategy

51. Vietnam
Thailand

52. 
the right mix of methods?

53. 
insights

54. 

55. 

56. 

57. 

58. 
challenges

60. 
questions?