A web hosting company conducted usability testing on their newly redesigned website with Goodmind to identify issues and ensure the site was easy to use for customers across different experience levels before launching. Usability testing uncovered several problems and points of confusion. Goodmind's recommendations allowed the client to optimize the website's features, functionality, and positioning to appeal to both beginners and advanced users. The improved site boosted sales while providing a superior customer experience.

1. Methodologies Utilized:
 Online bulletin board/focus group
 Social media recruitment
 Usability/UI/UE
 Quantitative
 Unique methods/custom
user-friendly market research™
CASE STUDY
Website Usability Research

2. user-friendly market research
Project Background
A popular web-hosting company requested a
usability project to test out the functionality of
their newly redesigned website before launch,
as well as compare to the competitive set.

3. user-friendly market research
Client Objectives
The main objective was to conduct research to
test their website redesign before the site
went live. They wanted to understand how to
optimize their site’s features and offerings so
that consumers across a wide spectrum of
technology experience levels could easily
navigate the site, find what they need and
ultimately sign up for a hosting plan.

4. user-friendly market research
The Challenge
The client wanted us to help figure out how
they could stand out in a crowded web
hosting industry. We needed to understand
what people are looking for in a host and
what they trust (features, credibility partners,
gimmicky vs. professional, etc.). Our client
also wanted to determine cost expectations
for web hosting among their target
consumers.

5. user-friendly market research
Our Approach
We conducted usability testing among a range of
technology experience levels to understand the
needs of a variety of potential customers. These
people included web designers and developers and
small business owners. We tested our clients’ site
using our proprietary usability metrics, CheckPoint.
We captured what was and was not working on
their site and their competitors’ and made
suggestions for best practices.

6. user-friendly market research
The Outcome
We uncovered several usability issues as well as
points of frustration for users. This allowed the
client to make changes and go live with the best
version of the website. Our client was able to
incorporate features and functionality that
participants liked about their competitors’ sites
and stayed away from the sources of frustration
or confusion. We were able to recommend a way
to position our client’s offerings in a way that
appeals to and is understood by beginner and
advanced users alike.

7. user-friendly market research
The Upside
We were able to help our client optimize their
web hosting site by ensuring it was easy-to-use
and understandable across a variety of user
experience levels. Ultimately, our testing helped
to boost our client’s sales while ensuring that
consumers had the best possible experience using
their site.

8. user-friendly market research
Thank You!
Contact us with questions or to request a proposal
212.660.0110
info@goodmind.net
www.goodmind.net
Follow us on Twitter: @goodmindMR