2. Why would Resellers & Channel be Interested
in joining your Online Community
It’s a sign of association with principal org
Connect with senior execs of principal org
Connect with other resellers & channel owners
Community provides as a great source of Information
Digital medium of ordering & tracking of shipments
A good feedback mechanism to principal org on
product, services and channel policy
To get support both pre & post sales
3. Why would organizations be keen on setting up
Online communities
Reach out to more resellers & channel via online in a
well structured manner
Create a sense of community among their partners
and make them true brand ambassadors
Great medium to provide vision & direction
Exchange ideas and get feedback from channel
customers
Effective medium to distribute information
4. What do Resellers & Channel expect in terms
of functionality in Online Communities
Single sign on community pages preferably using
their existing Social networking profiles
No more restricted areas after one login
Information that can be repurposed and easily
shareable if necessary
Direct responses & conversations from org reps and
in some cases senior reps
Ability to connect with other members but only who
they want to.
Ability to form their own groups
5. Enterprise Community Components
Personal channel profiles connected to master
profile by default
Main feed page that aggregates other channel and
principal org’s feeds.
Content Section or tabs on main page
Pre Defined forum’s and discussion boards
E commerce engine
Polling Applications for quick feedback
Share content functionalities