3. :Who We are:
• Qualicamp research & Marketing Pvt Ltd, operating since 2000 is an independent
Market ,social research & Brand activation Company whose passion is to provide best
quality of Market research and data collection to our client Nationwide & Asia pacific .
• Qualicamp explore market potential and market trends. We test products and
advertising. We helps our clients build long term relationships with customers. We
study audiences and their perceptions of various media. We measure public opinion
trends within India & Asia pacific .
• Qualicamp’s focus on quality has helped us establish strong and durable relationships
with our valued clientele. Our professionals are always expanding their knowledge
base and abilities to help keep Qualicamp competitive .
4. Vision:
• To be a respected research company specializing in the field
work and produce quality data that are accurate, reliable and
high quality.
Mission:
We aim to be a partner for our clients to win the market
competition; for this reason, we are committed to:
• Creating competitive advantage through unique solutions
• Building capabilities and mobilizing organizational strengths and
opportunities
• Driving a sustainable impact
5. Facts & figures:
• Qualicamp research & Marketing Pvt Ltd is one of the leading research
& brand activation Agency in India .
• Year of foundation: 2000
• Headquarters: New Delhi [India]
• Services: Market Research & Brand Activation
• Geographical Presence – Across 50 major cities of India
• Industry focus: Automotive, Consumer Goods, Energy, Fashion, Financial
Services, Health, Media and Entertainment, Professional Services, Public
Services, Retail, Technology, Travel & Logistics
• Employees: 11-50
Member ship-
6. Approach:
• Market
Sectors: Solutions:
Advertising/ Public Sector
Agriculture
Automotive
Beverages
Confectionery
Cosmetics / Hygiene
Durables/ Electrical Goods
Detergent
Financial Services
Food
Healthcare/ Pharmaceutical
IT/ Software/ Hardware
Logistics/ Mail/ Transportation
Media/ Entertainment
Petrol/ Oil/ Gas
Retail/ Wholesale
Telecommunications
Textile/ Fashion
Clothing Tobacco / Cigarettes
Travel/ Tourism/ Sport/ Leisurz
Advertising Research
Brand Research
Consumer Research
Concept Testing
Customer Satisfaction Studies
Demographic Research
Employee Research
Ethnographic Research
Image Studies
New Product Development
Omnibus
Packaging/ Design
Pricing Studies
Product Testing
Customers & vendor satisfaction
Segmentation Research
Tracking studies
Usage and Attitudes Studies
Mystery Audit
Automotive clinics
11. Qualicamp research is a full-service research firm offering a wide range of
research services and Marketing communication.
•Our specialization in providing customized Qualitative and quantitative
research with quality data because Accurate data is the foundation of all
successful research studies; we aim at obtaining the best and most precise
information possible.
EFFECTIVE INTERVIEWING REQUIRES
• Patience
•Excellent Listening ability
•Keen attention to detail
Over the years we have developed and successfully applied these skills
In conducting extensive market and social research.
Our services…..
12. Face to face Interviews/CAPI
We conduct in home Interviews, face to face, Mall/Street Interviews, in store interviews
and exit interviews with the team of trained interviewers fitting every respondent Profile.
Telephone Interviews /CATI
Telephonic Interviews /on line interviews.
In hall test/Central location test/Consumer clinics
We conduct product taste, concept test also handle desired logistic like cars/product for
display and venue hire etc
Mystery customer
We carry out a series of mystery interviews for various clients in the areas of Retailing
Mobile telephony, Banking, Hospitality industry.
Web survey
The web survey is a cost effective way of administering a survey that allows you to
collect large amounts of information without having to pay for interviewers, paper
supplies or postage, and does not require separate data entry for responses to be
processed.
Quantitative research is a formal, objective, systematic process in which numerical
data are used to obtain information about the world.
This research method is used:
to describe variables;
to examine relationships among variables;
to determine cause-and-effect interactions between variables.
Quantitative research :
……Our services
13. Depth Interviews
With extensive experience in accompanied shopping, we also conducted one-on-
one. Across a host of business.
·One-on-one
Paired depths
Triads/family
Standard Group Discussion {Focus group}
Mini Groups
Peer Groups
Family Groups
Triads
Extended Creative Groups
Work Shop {All day/ Half day}
Observation:
Observation is the way of gathering data by watching behavior, events, or noting
physical characteristics in their natural setting.
Ethnography:
Involve the ethnographer to participating overtly and covertly in
people’s daily lives for an extended period of time.
Clinical trial:
Clinical Trial is a way of evolution of the product through recruiting volunteer and
consumer contact.
Produces more in-depth, comprehensive information. Qualitative research utilizes methods
that seek to discern the quality — as opposed to the quantity — of its subject. It is,
therefore, more often concerned with explaining the why and how of a phenomenon rather
than the what, when and where.
Qualitative research:
……Our services
19. Management team
Jamil Ahmed Khan : [Director & Business head ]
He has experience of more than 20 years in Market Research, Advertising and Rural
communication. He is Responsible for Strategic Planning, Project Management and
Business Development. He worked with IMRB International 6 years, he has worked
with Clients from different industry verticals like Automotive, Telecom, FMCG, Retail,
Healthcare & Rural research, Advertising & Promotions. Some of the prominent Client
serviced are Cavinkare ,Hindustan Unilever , Reckit & Benckiser ,Tata teleservices,
Maruti Suzuki, Keells ,Zee TV ,UTV ,Home shop 18 etc.
20. Ashwani kumar Mishra : [ Director Operation ]
He has experience of more than 20 years in Market Research,
Advertising and Social research . He worked with IMRB International 7
years ., he has worked with Clients from different industry verticals like
Automotive, Telecom, FMCG, Retail, Rural research, Education , water
sanitation and women development and child issues . He is responsible
to setting up entire Project team ,Reliable data collectors in multiple
base and provide training .He is responsible for project operation
maintain the Quality control and help to improve the skills of data
collectors ,Supervisors and project executives.
He is also responsible to quality data delivery within Client schedule .
Management team
21. Amit Kumar Sharma : [Account Director ]
He has experience of more than 20 years in Market Research,
Advertising and Rural communication. He worked with IMRB
International 5 years ., he has worked with Clients from different industry
verticals like Automotive, Telecom, FMCG, Retail, Rural research,
Advertising & Promotions. He is responsible to setting up entire
finance & accounts of various clients . And responsible for data collectors
trainings , field Operation and recruiting good reliable data collectors .
Additional responsibility of business developments.
Management team
