Philosophy of Education and Educational Philosophy
The Increasing Importance of Content & Strategy in Social Media
1. The Increasing
Importance of
Content & Strategy:
lessons learned from two
social media campaigns
NEAFCS Webinar / March 20th, 2014
Jamie Seger, Ohio State University Extension FCS Educator and Ed Tech Specialist
31. Research Question:
• Will the implementation of a campus-
wide social media campaign increase
student awareness of the importance
of consuming the recommended
amount of dairy products and which
campaign components will be the
most effective at doing so?
32. Marketing: Posters & Flyers
Placed in dorm buildings, Rec
Center, and campus buildings
67. 0
5
10
15
20
25
30
35
40
45
50
More aware
of the
importance
of eating
and drinking
dairy.
More likely
to include
dairy into
daily eating
habits.
Awareness
of milk
vending
machines
increased.
Strongly Agree or
Agree
Neutral
Disagree or Strongly
Disagree
Gauging Awareness…
74. • University Discovery Themes
• Extension Signature Programs
• College Priority areas
• Water Quality
• Shale Energy
• Food Security
Prime
Social Media
Content
Audience
Needs
Organization
Priorities
• Canning Food
• Food
• Lawn Care
• Gardening
• Family Finances
• Negotiating Leases
• Nutrition
• Mommies
• The bug eating my
tomatoes
75. What is/are my Objective(s)?
• Change behavior
• Take action
• Raise awareness
• Give money
77. What sharable content can I create? What is my
content “Hub?”
• Blog
• Video
• Photos
• Web Sites
• “Content Curators”