15. silent baby generation millennials
generation boomers x
1925-42 1943-60 1961-81 1982-2005
(70–87) (52–69) (31–51) (7–30)
Friday, September 21, 2012
16. The Baby Boom
Source: U.S. Census data, reported at www.bbhq.com
Friday, September 21, 2012
17. 2. what do I need to know?
silent baby generation millennials
generation boomers x
1925-42 1943-60 1961-81 1982-2005
(70–87) (52–69) (31–51) (7–30)
Friday, September 21, 2012
18. silent generation: born 1925 to 1942
• context:
volatile and insecure
• characteristics:
command and control
• assets/liabilities:
hard work / hate change
Friday, September 21, 2012
19. baby boomers: born 1943 to 1960
• context:
idealistic revolution
• characteristics:
hard work, group focus
• assets/liabilities:
team players / hate conflict
Friday, September 21, 2012
20. generation x: born 1961 to 1981
• context:
broken promises
• characteristics:
independent, “show me”
• assets/liabilities:
adaptable / cynical
Friday, September 21, 2012
34. perspective on time
silent generation
baby boomers
education
work
leisure
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35. perspective on time
millennials
education
work
leisure
Friday, September 21, 2012
36. How do these show up?
• Silent: favor command and control, security,
delayed reward
• Boomer: idealistic, group/team focused, hard
work for the cause, self-fulfillment
• Gen X: independent, less stock in title or
position, work-life balance
• Millennial: do it ourselves, no waiting,
networked, “lines” (offline/online) blurred
Friday, September 21, 2012
37. 3. how does this help me?
silent baby generation millennials
generation boomers x
Friday, September 21, 2012
