Slides from a presentation at an Australian Association Conference in July 2013. I talk about what social business is, why it is inevitable, and two tips for moving forward with social business.

1. harnessing the power of
social business
These are slides from a presentation I made (via Skype) at an Association Conference in
Australia in July 2013.

2. social
business
definition
inevitable
2 tips
I cover three things in this talk: (1) the definition of social business; (2) why social business is
inevitable (and yes, I recognize that’s a strong word); and (3) 2 tips for moving forward more
effectively into the world of social business.

3. applying social software
and tools (and the ideas
behind them) to the way
we lead, manage, and run
our organizations.
social business
This is my definition of what it means to be a social business.

4. social business
http://www.flickr.com/photos/35034347371@N01/54381130
Unfortunately, this seems to be what most organizations THINKS it means: use those tools
to broadcast your marketing messages.

5. applying social software
and tools (and the ideas
behind them) to the way
we lead, manage, and run
our organizations.
social business
Look carefully at the definition. Yes, it is about applying social tools…

6. applying social software
and tools (and the ideas
behind them) to the way
we lead, manage, and run
our organizations.
social business
But it’s also about understanding WHY those tools became successful in the first place.
Facebook, Twitter, and LinkedIn succeeded NOT because they were perfect broadcast
mechanisms, but because they helped people connect, build relationships, learn,
collaborate, and share. Social Media grew because it tapped into what makes us human.
We have to remember that when we use these tools in a social business.

7. applying social software
and tools (and the ideas
behind them) to the way
we lead, manage, and run
our organizations.
social business
And also remember that we’re not just applying this to our marketing efforts. How do we
apply social tools to our human resources, to our organizational structure, to our culture?
If social is not connecting to all parts of your business, then it’s not a social business.

8. And yes, Social Business is inevitable. And there’s good data to back it up. Check out the
MIT/Deloitte study of thousands of business leaders across the globe. The value of social
business is “clearly emerging.”

9. 71%
70%
71%
Text
of CEOs felt social business
will be important to their
organization in 3 years
70%
of CIOs
71% of CEOs felt social business will be important to their organization in 3 years. 70% of CIOs felt
the same way. Remember, this is the C-suite, who we all think is clueless about social media, but
they get that it’s going to be important in 3 years. That means NOW is our window of
opportunity to build a social business.

10. social business
1.
use the
tools
better
Two tips for getting started. First, start using the social tools better. They are a great way
to get started, but only if you have some discipline in the way you use them. Develop a
social strategy that connects to business goals. Understand what it takes to build
community. Understand what content is really valuable to your stakeholders before you
start spamming them via Twitter. Don’t just jump on the bandwagon. Do it well.

11. social business
1.
use the
tools
better
2.
strengthen
your
culture
And second, strengthen your culture. As you use the tools, you’re bound to hit roadblocks
or hurdles that are culture based. In Humanize, we identified 12 elements of culture that
are typically weak in organizations, but necessary for social businesses. Things like
embracing decentralization and transparency, speaking the truth, doing inclusion well,
truly valuing experimentation. The quicker you put these things in place, the more
effective you’ll be as a social business.

12. www.jamienotter.com
www.humanizebook.com
questions?
Don’t be shy.