Strategic Alliances in the Machine-to-Machine report evaluates 43 strategic alliances that have been formed over the last two years within the M2M ecosystem. This research includes analysis of long term strategies of major telecom service providers and MVNO companies.

1. RnR Market Research Offers “Strategic Alliances in the Machine-to-Machine (M2M)
Ecosystem” Report at US$ 2995 (Single User License). The report got published in Dec 2012
& contains 270 pages.
A typical machine-to-machine (M2M) solution consists of five or six stakeholders. Each stakeholder
performs one or more dedicated tasks as part of a comprehensive solution. These tasks include connectivity,
platform, software development, integration services, consultation, deployment, activation and often many
more depending upon the specific industry and application.
M2M partnerships are formed for various purposes including reduction of complexity from the customer
perspective and often to develop specific M2M applications which promise reduced time to market for
enterprise clients.
Given the level of complexity, and the desire for companies to focus on their core competencies, a single
company is often not in a position to provide integrated end-to-end solution by itself. Strategic alliances are
therefore a critical aspect of the M2M ecosystem.
This report evaluates 43 strategic alliances that have been formed over the last two years within the M2M
ecosystem. This research includes analysis of long term strategies of major telecom service providers and
MVNO companies. This is must reading for any company already within the M2M ecosystem and/or any
company evaluating the M2M value chain to determine potential partnerships, repositioning/renegotiation,
mergers and acquisitions.
Target Audience:
 Mobile network operators
 Systems integration companies
 Enterprise companies of all types
 Investment and M&A companies of all types
 M2M equipment and service providers of all types
Get sample copy of this report @ http://www.rnrmarketresearch.com/contacts/request-
sample?rname=63686
Companies in Report:
Telecommunications Service Provider
 América Móvil
 Avea
 China Unicom
 CSL
 Datatrade
 Deutsche Telekom
 Etisalat
 Everything Everywhere
 France Telecom-Orange

2.  FreeMove
 KPN
 Mobily
 NTT Docomo
 Optimus
 Rogers
 Singtel
 Sprint
 Telefónica
 TeliaSonera
 Telstra
 T-Mobile
 Verizon Wireless
 VimpelCom
 Vodafone
MVNO/MVNE
 Atmovia
 Jasper Wireless
 NextM2M
 Transatel
Platform Provider
 Axeda
 SensorLogic
Communications Solution Integrators
 NEC
 Orange Business Services
M2M Technology and Service Providers
 Cinterion
 Digi International
 ILS Technology
 Multi-Tech Systems
 Numerex
 RACO Wireless
 Sierra Wireless
 Transaction Network Services (TNS)
 Wyless
Technology and Service Providers
 Bosch Group
 Giesecke & Devrient
 ITOCHU Techno-Solutions Corporation (CTC)
Telecom Hardware and Software Providers
 Nokia Siemens
Companies Partnering to Develop Specific M2M Applications
 BMW
 Cetecom

3.  ClearConnex
 Cotecna
 Gemalto
 Geoforce
 IBM
 Intel
 Openmatics
 RedTail Telematics
 Sypes Canyon Communications
 Veolia and Veolia Water
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Table Of contents
PREFACE 1
CHAPTER 1.INTRODUCTION 3
THE CONNECTED WORLD 3
WHAT EXACTLY IS M2M? 4
APPLICATIONS OF M2M 4
PREDICTIONS FOR THIS SECTOR 6
IMPORTANCE OF M2M / WHY THE HYPE? 6
MOBILITY 6
FLEXIBILITY 7
REAL-TIME ACCESS TO INFORMATION 7
PROFITABILITY 7
DEPLOYMENT 7
SPEED & COST 7
CHAPTER 2.M2M ECOSYSTEM 8
BASICS OF M2M 8
DATA ACQUISITION 8
DATA TRANSMISSION 9
DATA ANALYSIS 10
THE M2M ECOSYSTEM 11
END DEVICE / EQUIPMENT 11
CONSUMER 11
COMMUNICATION LINK 11
SENSOR 12
APPLICATION 12
MIDDLEWARE PLATFORM 13
EMBEDDED MODULE 14
SIM 15
FINAL DEPICTION OF M2M ECOSYSTEM 16
THE M2M VALUE CHAIN 17
EQUIPMENT SUPPLIER 17
TELECOM OPERATOR 17
SOFTWARE PUBLISHER 17
INTEGRATOR 18
DISTRIBUTOR 18
CONSULTING 18
HOSTING AND SERVICE PLATFORM SUPPLIER 18

4. SECURITY: A KEY ISSUE 19
TECHNICAL REASONS FOR M2M'S ENTRY INTO WIRELESS DOMAIN 20
SUDDEN INTEREST FROM GIANTS 21
NEW AVENUES 21
REGULATORY REQUIREMENTS 21
LOW CAPEX REQUIREMENT 21
SCALE OF MARKET & REVENUE INCREASE 21
SPREAD ACROSS VALUE CHAIN 22
THREAT FROM CLOUD SERVICE PROVIDERS 22
UNWILLING TO BE A MERE BYSTANDER 22
CHAPTER 3.BASICS OF STRATEGIC ALLIANCES 23
DEFINITION OF STRATEGIC ALLIANCE 23
REASON FOR FORMING ALLIANCES 23
1. INCREASE GROWTH 23
2. SHARED KNOWLEDGE AND EXPERTISE 23
3. COMPLEMENTARY RESOURCES 24
4. ECONOMIES OF SCALE 24
5. SPEED TO MARKET 24
6. ACCESS TO TECHNOLOGY AND MARKET 24
7. SHARED R&D EFFORTS AND COSTS 24
8. SETTING NEW GLOBAL STANDARDS 25
9. SHARED RISKS 25
10. FOREIGN COMPETITION 25
11. INTERNATIONAL EXPANSION 25
12. REGULATIONS IN INTERNATIONAL MARKET 26
13. MANAGE IDIOSYNCRATIC RISK 26
14. "ANTICIPATING THE PLAY" 26
15. REDUCTION IN TRANSACTION COST 26
RISKS OF STRATEGIC ALLIANCES 27
COSTLY 27
TECHNOLOGY AND IP RISK 27
UNEQUAL BALANCE OF POWER 27
REASON FOR FAILURE OF STRATEGIC ALLIANCES 28
POOR PROJECT MANAGEMENT 28
STRATEGIC GRIDLOCK 28
LOSING CONTROL OF BASIC STRATEGY 28
FOCUS ON BENEFITS TO PARTNERS 28
POORLY DEFINED GOALS 28
POOR PARTNER CHOICE 29
CONSOLIDATION OF FRAGMENTED INDUSTRY 29
1. LIMITED MARKET 30
2. DEVELOPMENT TIME AND RESOURCES 30
3. VENTURE CAPITALISTS 30
4. ACQUISITION OF COMPETITOR 30
5. POSSIBILITY OF GOING PUBLIC 30
6. SELLING AT RIGHT TIME 30
THE CONSOLIDATION CURVE 31
STAGE 1: OPENING 31
STAGE 2: SCALE 32
STAGE 3: FOCUS 32
STAGE 4: BALANCE AND ALLIANCE 33
CHAPTER 4.COMPANY STRATEGIES 34

5. ORANGE BUSINESS SERVICES 34
T-MOBILE USA 35
ETISALAT 35
SIERRA WIRELESS 36
TELEFÓNICA 38
EVERYTHING EVERYWHERE 39
VODAFONE 40
AXEDA 41
JASPER WIRELESS 42
CHAPTER 5.DETAILS OF ALLIANCES IN M2M DOMAIN 44
OPERATOR OPERATING MODELS 44
LEASE AIRTIME 45
COOPERATION WITH AGGREGATOR 45
PROVIDING SYSTEM INTEGRATION 45
COOPERATION WITH DEVICE MANUFACTURERS 46
COOPERATION WITH APPLICATION SERVICE PROVIDER 46
ALLIANCE # 1: DEUTSCHE TELEKOM AND DIGI INTERNATIONAL 47
ABOUT DIGI INTERNATIONAL 48
ABOUT DEUTSCHE TELEKOM 48
ALLIANCE OVERVIEW 49
ALLIANCE # 2: ORANGE BUSINESS SERVICES AND OPENMATICS 50
ABOUT OPENMATICS 51
ABOUT ORANGE BUSINESS SERVICES 51
ALLIANCE OVERVIEW 52
ALLIANCE # 3: GEOFORCE AND SYPES CANYON COMMUNICATIONS 53
ABOUT GEOFORCE, INC. 54
ABOUT SYPES CANYON COMMUNICATIONS, INC. 55
ALLIANCE OVERVIEW 55
ALLIANCE # 4: IBM AND VODAFONE 56
ABOUT IBM CLOUD COMPUTING 57
ABOUT VODAFONE 57
ALLIANCE OVERVIEW 58
ALLIANCE # 5: VEOLIA AND FREEMOVE 59
ABOUT FREEMOVE 60
ABOUT VEOLIA 60
ALLIANCE OVERVIEW 61
ALLIANCE # 6: TNS AND TELSTRA 62
ABOUT TNS 63
ABOUT TELSTRA 63
ALLIANCE OVERVIEW 64
ALLIANCE # 7: KPN, NTT DOCOMO, ROGERS, SINGTEL, TELEFÓNICA, TELSTRA AND VIMPELCOM 65
ABOUT KPN 66
ABOUT NTT DOCOMO 66
ABOUT ROGERS 67
ABOUT SINGTEL 67
ABOUT TELEFÓNICA DIGITAL 67
ABOUT TELSTRA 67
ABOUT VIMPELCOM 68
ALLIANCE OVERVIEW 69
ALLIANCE # 8: TELEFÓNICA AND ETISALAT 73
ABOUT TELEFÓNICA DIGITAL 74
ABOUT ETISALAT 75

6. ALLIANCE OVERVIEW 76
ALLIANCE # 9: CHINA UNICOM, TELEFÓNICA, TELSTRA AND G&D 77
ABOUT CHINA UNICOM 78
ABOUT TELEFÓNICA 78
ABOUT TELEFÓNICA DIGITAL 79
ABOUT TELSTRA 79
CHAPTER 6.FUTURE OF M2M DOMAIN 199
STEPS REQUIRED FOR BETTER M2M SERVICES 199
MAKING IT EASIER TO USE M2M CONNECTIVITY 200
MAKING IT EASIER TO DEVELOP, LAUNCH AND MAINTAIN APPLICATIONS.... FLEXIBLY 200
NEED FOR OPEN PLATFORM 201
INDUSTRY'S POINT-OF-VIEW ON OPEN PLATFORM 201
INITIATIVES TAKEN FOR DEVELOPMENT OF OPEN-PLATFORM 204
OWNERSHIP OF DATA 204
REGULATORY ISSUES 205
SECURITY ISSUES 205
HANDLING THE SCALE 205
TIME-TO-MARKET 205
LIABILITY 206
LEGAL ISSUE 206
DATA COLLECTION AND PROCESSING 206
EDUCATING THE CONSUMER 206
CONNECTING BILLIONS OF DEVICES 207
PROVIDING A GLOBAL SIM 207
USING THE DATA 208
TAKE ON INTERNET OF THINGS (IOT) 209
STANDARDS GROUP FORMED TO ENABLE INTERNET OF THINGS 210
ABOUT WEIGHTLESS 212
ABOUT TV WHITE SPACE 212
ABOUT ARM 212
ABOUT CABLE&WIRELESS WORLDWIDE 212
ABOUT CSR 212
ABOUT NEUL 213
FUTURE OF M2M 'INDUSTRY' 214
CHAPTER 7.CONCLUSIONS 215
REFERENCES 218
BOOKS 218
PAPERS 218
WHITEPAPER 219
ARTICLES 219
PRESS RELEASE 220
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