Buy the report "Global Packaging Survey 2013-2014 – Market Trends, Marketing Spend and Marketing Strategies in the Global Packaging Industry" at US $2000 for a Single User PDF License from RnR Market Research Reports Library.This report is the result of an extensive survey drawn from Canadean’s exclusive panel of leading packaging industry companies, and provides data and analysis on global packaging industry suppliers’ media spend, marketing and sales strategies, and practices and business planning within the global packaging industry.

1. RnRMarketResearch.com Offers “Global Packaging Survey 2013-2014 – Market Trends,
Marketing Spend and Marketing Strategies in the Global Packaging Industry” Report at US$
2000 Single User License. The report got published in May 2013 & Contains 150 Pages.
RnRMarketResearch.com adds “Global Packaging Survey 2013-2014 – Market Trends, Marketing Spend
and Marketing Strategies in the Global Packaging Industry” new report on its database.
Global Packaging Survey 2013-2014: Market Trends, Marketing Spend and Sales Strategies in the
Global Packaging Industry is a new report by Canadean that analyzes how packaging industry supplier
companies’ media spend, marketing and sales strategies and practices, and business planning are set to
change in 2013-2014. Additionally, this report presents comparative analysis between four years of
survey results, wherever applicable. This report provides the current size of the marketing and advertising
budgets of global packaging industry suppliers and how spending by global packaging industry suppliers
will change, providing an insight into global marketing behavior. In addition, the report identifies future
growth of global packaging industry buyers and suppliers and MandA activity. This report not only grants
access to the opinions and strategies of business decision makers and competitors, but also examines
their actions surrounding business priorities. The report also provides access to information categorized
by region, company type, and size.
Introduction and Landscape
Why was the report written?
This report is the result of an extensive survey drawn from Canadean’s exclusive panel of leading
packaging industry companies, and provides data and analysis on global packaging industry suppliers’
media spend, marketing and sales strategies, and practices and business planning within the global
packaging industry. It includes key topics such as media channel spending outlooks, media budgets,
marketing agency selection criteria, business challenges, and sales tactics of leading suppliers within the
global packaging industry. The report also identifies global packaging industry buyers’ and suppliers’
future growth, MandA, and investment expectations.
What is the current market landscape and what is changing?
According to the survey results, 59% of respondents are ‘more optimistic’ about the revenue growth
optimism of their companies in 2013.
What are the key drivers behind recent market changes?
Challenges faced by packaging companies such as competition, requirement of expansion of capacity
and services offerings, expanding geographic reach, lack of skilled workforce, and efforts to improve the
supply chain, have prompted companies to consolidate positions and look for MandA to stabilize
operations.
Request a Sample Copy @ http://www.rnrmarketresearch.com/contacts/request-
sample?rname=95708
What makes this report unique and essential to read?
This report is the result of an extensive survey drawn from Canadean’s exclusive panel of leading global
packaging industry executives; It provides the reader with a definitive analysis of the industry outlook and
explores how opportunities and demand are set to change in 2013-2014; additionally, this report presents
comparative analysis between four years of survey results (wherever applicable). Furthermore, the report
reveals the current size of packaging industry suppliers’ marketing and advertising budgets and how

2. expenditure by industry suppliers will change, providing insight into global marketing behavior. This report
identifies the key marketing aims of organizations and the sales strategies companies will adopt in order
to adapt to market conditions in 2013. Additionally, it aims to identify key amendments to marketing
agencies that aid business generation, respondents’ criteria for marketing agency selection, and attitudes
towards marketing and sales.
Key Features and Benefits
- Project industry trends and revenue growth expectations in 2013, and understand business confidence
to make informed business decisions.
- Drive revenues by understanding future product investment areas and key growth regions.
- Uncover key challenges and opportunities, and identify the key actions required to maintain and win
buyer business.
- Formulate effective sales and marketing strategies by identifying how supplier budgets are changing
and the direction of spending in the future. Better promote your business by aligning your capabilities and
business practices with your customer’s changing needs.
- Secure stronger customer relationships by understanding the behavior and changing strategies of
industry buyers.
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Table of Content
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents
2 Executive Summary
2.1 The global packaging industry anticipates revenue growth in 2013
2.2 Mergers and acquisitions in the industry are expected to increase in 2013
2.3 Brazil, China, and India are the most important emerging markets
2.4 Companies face key challenges in 'pressure on margins', 'customer price sensitivity', and 'volatility
and increase in input costs'
2.5 Average annual marketing budget of suppliers is expected to increase
2.6 'Online content sites and portals', 'corporate and brand websites', and 'email and newsletters' are to
dominate future investment
2.7 'Customer retention', 'brand building or awareness', and 'customer acquisition' dominate the key
marketing aims of suppliers for 2013-2014
2.8 'Flexibility in customizing services' and 'strategic and tactical consulting' are the leading critical
success factors for suppliers in 2013
3 Global Packaging Industry Dynamics
3.1 Revenue Growth Projections in the Global Packaging Industry
3.1.1 Revenue growth expectation - comparison between buyer and supplier responses
3.1.2 Revenue growth expectation by buyers
3.1.3 Revenue growth expectations by suppliers
3.1.4 Revenue growth projections by region
3.1.5 Revenue growth expectations by turnover
3.1.6 Revenue growth expectations of senior level respondents
3.2 Future Developments in Business Structure

3. 3.2.1 Future developments in business structure - comparison between buyer and supplier responses
3.2.2 Future developments in business structure by buyers
3.2.3 Future developments in business structure by suppliers
3.2.4 Key expected changes in business structure by region
3.2.5 Key expected changes in business structure by turnover
4 Global Packaging Industry Market Growth Outlook
4.1 Global Packaging Industry - Demand in Emerging Markets
4.1.1 Demand in emerging markets - comparison between buyer and supplier responses
4.1.2 Demand in emerging markets by buyers
4.1.3 Demand in emerging markets by suppliers
4.1.4 Demand in emerging markets by region
4.1.5 Demand in emerging markets by company turnover
4.2 Global Packaging Industry - Growth Expectations in Developed Markets
4.2.1 Growth expectations in developed countries - comparison between buyer and supplier responses
4.2.2 Growth expectations in developed countries by buyers
4.2.3 Growth expectations in developed markets by suppliers
4.2.4 Growth expectations in developed countries by region
4.2.5 Growth expectations in developed markets by company turnover
5 Threats and Opportunities for the Global Packaging Industry
5.1 Global Packaging Industry - Leading Business Concerns for 2013-2014
5.1.1 Leading business concerns - comparison between buyer and supplier responses
5.1.2 Leading business concerns by buyers
5.1.3 Leading business concerns by suppliers
5.1.4 Leading business concerns by region
5.1.5 Leading business concerns by company turnover
5.2 Global Packaging Industry - Key Supplier Actions to Maintain and Win Buyer Business
5.2.1 Actions to maintain and secure buyer business - comparison between buyer and supplier responses
5.2.2 Actions to maintain and secure buyer business by buyers
5.2.3 Actions to maintain and secure buyer business by supplier
5.2.4 Actions to maintain and secure buyer business by region
5.2.5 Actions to maintain and secure buyer business by turnover
5.2.6 Actions to maintain and secure buyer business by purchasing decision authority
6 Packaging Industry Suppliers - Marketing Spend Activity
6.1 Annual Marketing Budgets in the Packaging Industry
6.1.1 Annual marketing budgets by suppliers
6.1.2 Annual marketing budgets by region
6.1.3 Annual marketing budgets by company turnover
6.1.4 Annual marketing budgets vs. revenue growth expectations
6.2 Planned Change in Marketing Expenditure
6.2.1 Planned change in marketing expenditure levels by region
6.2.2 Planned change in marketing expenditure levels by company turnover
6.3 Future Investment in Media Channels
6.3.1 Future investment in media channels by region
6.3.2 Planned change in marketing spend by company turnover
6.4 Future Investment in Marketing and Sales Technology
6.4.1 Planned investment in marketing and sales technologies by suppliers
6.4.2 Planned investment in marketing and sales technologies by region
6.4.3 Planned investment in marketing and sales technologies by company turnover
7 Marketing, and Sales Behaviors and Strategies in 2013
7.1 Key Marketing Aims of Suppliers
7.1.1 Key marketing aims of suppliers
7.1.2 Key marketing aims by region

4. 7.1.3 Key marketing aims by company turnover
7.2 Essential Amendments to Marketing Activities 2013-2014
7.2.1 Amendments to marketing activities by region
7.2.2 Amendments to marketing activities by company turnover
7.3 Critical Factors for Choosing a Marketing Agency
7.3.1 Critical success factors for choosing a marketing agency by region
7.3.2 Critical success factors by company turnover
8 Appendix
8.1 Survey Results - Closed Questions
8.2 About Canadean
8.3 Disclaimer
For more details contact Mr. Priyank Tiwari: sales@rnrmarketresearch.com / +18883915441
Website: http://www.rnrmarketresearch.com