7 steps to a successful christmas

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Google A/NZ

Negócios

The 7 Steps to a Successful Christmas
What day does Christmas falls on and how will this
impact on delivery dates or in store purchase

Christmas and Boxing Day sales are important; take
advantage of the surge in volume

Capitalise on the “back to school” surge (End January)

Traffic builds earlier in the year for mobile queries (Q3
peaking Q4)

Queries peak in early November, and again in the first
week of December

Advertisers must capture the bounce back in volume of
queries into January and Q1

Be aware of key product categories and who will be
releasing new products in Q4 2010 and Q1 2011

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