1. China’s K12 Tutoring
Industry, 2011-2015
Published Date: December 2012 No. of Pages: 91
Price: Single User: US $ 2800 Corporate User: US $ 3900

2. New Market Research Report on “China’s K12 Tutoring
Industry, 2011-2015 ” added to ReportsnReports.com
Report Highlights
The composition of the K12 training industry chain is divided into upstream (Children training materials
suppliers, office leasing and teacher resource) and downstream (school-age children and their
parents). For a long time, K12 training institutions rely on the products and operations to manage the
industry itself; but in the short-term, the foothold of the industry needs to rely on marketing. Primary
and secondary school tutoring market in China has increased from CNY 123.8 billion in 2007 to CNY
283.4 billion in 2011; the market growth rate is significant.
At present, the number of pupils across the country is 99.26 million; the number of junior school
student is 50.67 million; the number of senior high school student is 46.87 million. If 30% of the
monthly consumption amount of each child is educational spending, the market prospects of primary
and secondary school training market is CNY tens of billions even hundreds of billions. Driven by the
huge market demand and development space, many venture capital firms and angel funds have been
quietly involved in primary and secondary schools training market. But it is this huge educational
spending that promotes the birth and prosperity of the industry.
One-to-one personalized education has been popular in China’s first-tier cities. With a general
increase of the number of high-income families and the increase of demand for personalized coaching
program, personalized education has become more sophisticated in China’s first-tier cities, such as
Beijing, Shanghai, Guangzhou and Shenzhen. But the second-and third-tier cities are still full of
opportunities.
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3. China’s K12 Tutoring Industry, 2011-2015
Table of Contents
1. Overview of K12 Tutoring Market
1.1 Overview
1.1.1 Classification
1.1.2 Development History
1.2 Value Chain Analysis of K12 Tutoring Industry
1.3 Background Analysis of K12 Tutoring Market
1.3.1 Tutoring is Effective Supplement to Traditional Classroom Teaching Resources
1.3.2 Large Market Space, Win at the Starting Point
2. Development Environment Analysis of K12 Tutoring Industry in China, 2010-2011
2.1 Macro Economic Environment Analysis, 2010-2011
2.1.1 Economic Development Status
2.1.2 GDP
2.1.3 Fixed Assets Investment
2.1.4 Import and Export Volume and Growth Rate
2.1.5 China Macro-economy Development Forecast
2.2 Policy Environment Analysis of K12 Tutoring Industry in China, 2010-2011
2.2.1 Education Policy Review, 1978-2009
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