The report profiles Morrisons’ end-consumers and covers over 25 consumer groups of both Main and Occasional users (determined by the share of their goods coming from this retailer).

1. Morrisons UK: Consumer Profile
Morrisons UK: Consumer Profile is the result of Canadean’s extensive online consumer
survey Morrisons in the UK, presenting uniquely detailed data on Morrisons’ end-consumers.
It provides retailer profiles for both Main and Occasional consumers (determined by the
share of their goods coming from this retailer) covering over 25 individual consumer groups,
and retailer share at product category level.
The report provides valuable, hard to obtain, consumer-survey based, data on Morrisons in
the UK, showing who its end-customers are and how well the retailer is performing overall
(as measured by category share). By focusing on end-consumers and not in-store shoppers,
the report provides a different perspective compared to other types of data, helping retailers
to identify which consumer groups they want to compete for in the future.
Key Features and Benefits
The report profiles Morrisons’ end-consumers and covers over 25 consumer groups of both
Main and Occasional users (determined by the share of their goods coming from this
retailer).
Market shares by category show how Morrisons is performing in product categories across
the Consumer Packaged Goods industry.
Buy your copy of this report @ http://www.reportsnreports.com/reports/161998-
morrisons-uk-consumer-profile.html
Major points covered in Table of Contents of this report include:
1 Introduction
1.1 What is this Report About?
1.2 Scope
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children's behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
1.4 Definitions
1.4.1 Consumer Trends and Reasons for Retailer Choice
1.4.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks
coverage)
1.4.3 End Consumers

2. 1.4.4 Volume Units and Aggregations
1.4.5 Population Profiles (for interpretation of tables and charts)
2 Retailer Loyalty Profiles
2.1 Consumer Group Loyalty - Main and Occasional Users
2.1.1 By Age
2.1.2 By Gender
2.1.3 By Urban and Rural Dwellers
2.1.4 By Education Level
2.1.5 By Wealth Group
2.1.6 By Busy Lives
2.2 Customer Profile: Main Users compared to the Overall Population
2.2.1 By Age
2.2.2 By Gender
2.2.3 By Urban and Rural Dwellers
2.2.4 By Education Level
2.2.5 By Wealth Group
2.2.6 By Busy Lives
2.3 Customer Profile: Occasional Users compared to the Overall Population
2.3.1 By Age
2.3.2 By Gender
2.3.3 By Urban and Rural Dwellers
2.3.4 By Education Level
2.3.5 By Wealth Group
2.3.6 By Busy Lives
3 CPG Volume Share
3.1 Market Share by Volume - Overall
3.1.1 Alcoholic Drinks - Off-trade Drinks only
3.1.2 Food
3.2 Market Share by Volume
3.2.1 Alcoholic Drinks - Off-trade Drinks only
3.2.2 Beverages - Off-trade Drinks only
3.2.3 Food
3.2.4 Health & Beauty
4 Appendix
List of Tables
List of Figures
Browse report related to Retail @ http://www.reportsnreports.com/market-
research/retail/

3. Report Details:
Published: May 2012
No. of Pages: 60
Price: Single User License – US$1950 Corporate User License – US$5850
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