13. Establishing ROI
If we can work backwards from the
value of a student we can establish the
value of an Interactive Campus Map.
*All numbers are created as examples
15. What is the value of a Student?
• Average Years = 3
• Cost Per Year = $20,000
• Average Yearly Discount = $10,000
• Student Value = 3 * ($20,000 - $10,000)
• So a Student is worth
$30,000!
16. What is the value of an Applicant?
• Student Value = $30,000
• Conversion Rate in Applicant = 20%
• App Value = $30,000 * .2
• So an Applicant is worth
$6,000!
18. What is a Campus Visit Worth?
• Application Value = $6,000
• Conversion Rate of Visits to Applicant = 20%
• Value of Visit = $6,000 * .2
• So Each Student Visit is Worth
$1,200!
19. What is a Virtual Tour Visit Worth?
• Visit Value = $1,200
• Conversion of Map to Visit = 5%
• Value of a Map View = $1,200 * .05
• So Each Map View is Worth
$60!
20. Do You Think 1,000
People Would View Your
Map In A Month?
25. You can use this same
process to decide the value
of doing any web project
26. Possible Important Items
Admission Specific General Goals
• Apply to College • Sign up for eConnect
• Schedule a Campus Visit updates
• Request Info • Watch Videos
• Download the • Subscribe to RSS
Viewbook • Become Facebook Fan,
• Take a Virtual Tour Member of a Group
• Join Linked In
• Read Blogs
26
29. Questions?
Kyle James
@KyleJames
kyle@nucloud.com
Notas do Editor
So what is important to me? What should I be tracking?Admission SpecificApply to CollegeSchedule a Campus VisitRequest InfoDownload the ViewbookTake a Virtual TourGeneral GoalsSign up for eConnect updatesWatch VideosSubscribe to RSSBecome Facebook Fan, Member of a GroupJoin Linked InRead Blogs
We have heard for years that the physical campus tour is the single most important element in the recruitment process and now we have the data to back that up.https://www.noellevitz.com/papers-research-higher-education/2012/e-expectations-college-student-conversations
http://www.flickr.com/photos/nathanbaker/479278585/The real value of a Campus Tour is it’s ability to get individuals to want to apply to your school. It can be one of the single most influential things in the decision process for a prospective student. So how much is it worth and how do we get prospective students to want to apply to our school?