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Little Nomads
                                 Media Kit




2012/13
Advertising and Sponsorship
Opportunities
our mission
                                         Its our objective at Little Nomads
                                              to make researching and fact
                                                  finding for family holidays
                                           and vacations simple for parents.




                                                    Engaging articles to
                                                    why a destination is good
                                                    for families.




Highlighting the important    Covering a variety of topics
stuff for parents on finding   and tips about travelling with
the right accommodation.      kids on family holidays.
about us

                      Little Nomads is a family holiday and family
                    destination site, providing parents with useful
                   tips and advice around the best family holiday,
                                           places and destinations.




The Little Nomads group consist of a team of writers,
plus a small crew of “techie” people that keep the site
humming!




       The founder of Little Nomads is James Hayward, and has
         over 15 years of experience working in the travel and
                                           hospitality industry.
about our readers
                                                          With over 3,500 unique visitors per month
 What we know                                              consuming over 10,000 pages, our readers
                                                         reach in from all around the globe. Majority
  - 75% female audience.                                  of readers are from Australia, USA and UK.
  - Age group band 25 to 45
  - Search traffic is how they reach us




                                           Researching




                                                               Interested        Engaged
Data based on last 4 months of data 2012
editorial calendar
                                                          Each month Little Nomads likes to provide different family travel
                                                                 ideas , tips , destinations, competitions , travel offers and
                                                                                                  accommodation reviews.
  Period                 Blog                   Contributors                 Destinations                Accommodation             Giveaways         Travel Offers

   Aug          Family Holiday with a
                       group
                                                                            Perisher Valley, Bali
                                                                                 London
                                                                                                          Focus Perisher, Bali,
                                                                                                               London
                                                                                                                                       Break            expedia


   Sep                   TBA
                                             Top Ten List - Holidays
                                                   Teenagers
                                                                         Singapore, Fiji, Gold Coast     Focus Singapore, Fiji,    Available Space    booking.com


   Oct                   TBA
                                            Choosing the right travel
                                            insurance for your family
                                                                           3 x USA Ski Resorts
                                                                                                             Ski Resort
                                                                                                           Accommodation
                                                                                                                                   Available Space     Club Med


   Nov           Christmas Holiday /
                   Vacation Ideas
                                            Best Cameras for Family
                                                   Holidays
                                                                            3 x Coastal Holiday
                                                                                Destinations
                                                                                                       Focus on Coastal Holidays       Break            expedia


   Dec           2013 School Holiday
                       Planning
                                              Great Apps for Family
                                                     Travel
                                                                         3 x European Ski Resorts
                                                                                                             Ski Resort
                                                                                                           Accommodation
                                                                                                                                   Available Space    booking.com


    Jan       Planning for Family Holiday
                                            Ten Great Family Tents for
                                                Camping Holidays
                                                                         3 x Outback Destinations         Focus on Outback         Available Space    booking.com


   Feb          Easter Family Holiday
                        Ideas
                                                      TBA                  Paris,Venice, Tuscany          Focus on European            Break             TBA


   Mar                   TBA                          TBA
                                                                          New Zealand, Malaysia,
                                                                                Africa
                                                                                                          Focus on NZ, Africa      Available Space       TBA


   Apr                   TBA                          TBA                Thailand,Vietnam, Korea           Focus on Vietnam        Available Space       TBA


   May                   TBA                          TBA
                                                                           Caribbean, New York,
                                                                                  Sydney
                                                                                                                 TBA                   Break             TBA


   Jun                   TBA                          TBA
                                                                          Whitsundays, Hamilton
                                                                                 Island,
                                                                                                                 TBA               Available Space       TBA


    Jul                  TBA                          TBA                    Around Tasmania                     TBA               Available Space       TBA


Last updated July 2012                                                              Schedule may alter from time to time to adjust for advertisers and sponsors
advertising & sponsor opportunities
         We have several options available to share your message and your products
         with our audience. If you have a creative idea that you would like to discuss
                                                        let us what you have in mind .




1   Image and content advertising on littlenomads.com
    Banner Advertising, Content Advertising, Product & Destination Listing



2   Newsletter sponsorship
    Receive a dedicated solo feature in our monthly email



3   Prize & Giveaway sponsorship
    Monthly Accommodation & Travel Related Giveaways




                                                  find out more ...
image and content advertising
                     Offers you the opportunity to place banner, content
                             advertising, or product & destination listings.
468 x90


                        468 x90



                                         for the ad spaces in orange
                                         these placements provide you
                                         with access to placement on
                                         the hompage and around
                                         article content.
      300 x 250


                             300 x 250
                                         for the 125 x125 ad spaces in
                                         light blue these placements
                                         provide you with placement
                                         on the hompage..
           125x125
product and destination placement
         Offers you the opportunity to have your product &/or
                                             destination listed.



                               Best value for ensuring that you
                           have your content displayed in the
                            right format with the facts to why
                                     its perfect for the families.



                             Benefits:
                             ★ SEO benefits for your site
                             ★ Handwritten content
                             ★ Your target keywords
                             ★ Direct linking to your site
                             ★ Promote special offers
newsletter sponsorship
              Solo feature your product or destination in the
                                        monthly newsletters.




              Be featured with a dedicated, position in the
              newsletter where you are on the only
              advertiser..



              Benefits:
              ★ Complete solo sponsorship
              ★ Static Image and Description
    Solo      ★ Direct link to your site
              ★ Promote an offer or giveaway
Sponsorship
 Placement
prize & giveaway sponsorship
                Participate in our regular giveaway aways
    Win Prize
                                        and competitions.



                Showcase your travel products or
                destination to the family travel market, as
                a prize or giveaway.



                Benefits
                ★ Newsletter promoted
                ★ Social Media promoted
                ★ Creates further engagement
                ★ Email list building opportunity
                ★ Promote on site
what do you want to do, next?
                                             Have questions? Just contact us, we look forward to discussing with you!

  place an ad on little                                               No                List a product or
                          No           Provide a Prize
        nomads                                                                             destination




        Yes                                Yes

                                                                                               Yes




    Build a custom
                                         Visit - littlenomads.com/advertising            Ask some questions
      campaign



         Yes


                                                                                                 Yes



Sponsor a post or email           No
                                                                   Email: james@littlenomads.com


                                                   Yes

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Little Nomads Media Kit

  • 1. Little Nomads Media Kit 2012/13 Advertising and Sponsorship Opportunities
  • 2. our mission Its our objective at Little Nomads to make researching and fact finding for family holidays and vacations simple for parents. Engaging articles to why a destination is good for families. Highlighting the important Covering a variety of topics stuff for parents on finding and tips about travelling with the right accommodation. kids on family holidays.
  • 3. about us Little Nomads is a family holiday and family destination site, providing parents with useful tips and advice around the best family holiday, places and destinations. The Little Nomads group consist of a team of writers, plus a small crew of “techie” people that keep the site humming! The founder of Little Nomads is James Hayward, and has over 15 years of experience working in the travel and hospitality industry.
  • 4. about our readers With over 3,500 unique visitors per month What we know consuming over 10,000 pages, our readers reach in from all around the globe. Majority - 75% female audience. of readers are from Australia, USA and UK. - Age group band 25 to 45 - Search traffic is how they reach us Researching Interested Engaged Data based on last 4 months of data 2012
  • 5. editorial calendar Each month Little Nomads likes to provide different family travel ideas , tips , destinations, competitions , travel offers and accommodation reviews. Period Blog Contributors Destinations Accommodation Giveaways Travel Offers Aug Family Holiday with a group Perisher Valley, Bali London Focus Perisher, Bali, London Break expedia Sep TBA Top Ten List - Holidays Teenagers Singapore, Fiji, Gold Coast Focus Singapore, Fiji, Available Space booking.com Oct TBA Choosing the right travel insurance for your family 3 x USA Ski Resorts Ski Resort Accommodation Available Space Club Med Nov Christmas Holiday / Vacation Ideas Best Cameras for Family Holidays 3 x Coastal Holiday Destinations Focus on Coastal Holidays Break expedia Dec 2013 School Holiday Planning Great Apps for Family Travel 3 x European Ski Resorts Ski Resort Accommodation Available Space booking.com Jan Planning for Family Holiday Ten Great Family Tents for Camping Holidays 3 x Outback Destinations Focus on Outback Available Space booking.com Feb Easter Family Holiday Ideas TBA Paris,Venice, Tuscany Focus on European Break TBA Mar TBA TBA New Zealand, Malaysia, Africa Focus on NZ, Africa Available Space TBA Apr TBA TBA Thailand,Vietnam, Korea Focus on Vietnam Available Space TBA May TBA TBA Caribbean, New York, Sydney TBA Break TBA Jun TBA TBA Whitsundays, Hamilton Island, TBA Available Space TBA Jul TBA TBA Around Tasmania TBA Available Space TBA Last updated July 2012 Schedule may alter from time to time to adjust for advertisers and sponsors
  • 6. advertising & sponsor opportunities We have several options available to share your message and your products with our audience. If you have a creative idea that you would like to discuss let us what you have in mind . 1 Image and content advertising on littlenomads.com Banner Advertising, Content Advertising, Product & Destination Listing 2 Newsletter sponsorship Receive a dedicated solo feature in our monthly email 3 Prize & Giveaway sponsorship Monthly Accommodation & Travel Related Giveaways find out more ...
  • 7. image and content advertising Offers you the opportunity to place banner, content advertising, or product & destination listings. 468 x90 468 x90 for the ad spaces in orange these placements provide you with access to placement on the hompage and around article content. 300 x 250 300 x 250 for the 125 x125 ad spaces in light blue these placements provide you with placement on the hompage.. 125x125
  • 8. product and destination placement Offers you the opportunity to have your product &/or destination listed. Best value for ensuring that you have your content displayed in the right format with the facts to why its perfect for the families. Benefits: ★ SEO benefits for your site ★ Handwritten content ★ Your target keywords ★ Direct linking to your site ★ Promote special offers
  • 9. newsletter sponsorship Solo feature your product or destination in the monthly newsletters. Be featured with a dedicated, position in the newsletter where you are on the only advertiser.. Benefits: ★ Complete solo sponsorship ★ Static Image and Description Solo ★ Direct link to your site ★ Promote an offer or giveaway Sponsorship Placement
  • 10. prize & giveaway sponsorship Participate in our regular giveaway aways Win Prize and competitions. Showcase your travel products or destination to the family travel market, as a prize or giveaway. Benefits ★ Newsletter promoted ★ Social Media promoted ★ Creates further engagement ★ Email list building opportunity ★ Promote on site
  • 11. what do you want to do, next? Have questions? Just contact us, we look forward to discussing with you! place an ad on little No List a product or No Provide a Prize nomads destination Yes Yes Yes Build a custom Visit - littlenomads.com/advertising Ask some questions campaign Yes Yes Sponsor a post or email No Email: james@littlenomads.com Yes