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1. THE 5 PRINCIPLES OF BRAND
STRATEGY

2. THE 5 PRINCIPLES OF BRAND STRATEGY
 In order to develop a successful brand strategy, it is
necessary to research and design the delivery of
specific content to various target audiences. An
effective brand strategy should encourage dialogue
between the brand or company and consumers.
The success of a brand campaign can be
measured by the change in consumer perceptions
and an understanding of customer expectations.

3.  As a brand manager, it is necessary to define your
brand strategy with clarity, allowing you to make the
best use of marketing, public relations, advertising
and social media for the success of your brand
campaign.
 Here are 5 principles of brand advertising in
Houston strategy which can help you achieve
success in the marketplace.

4. DEFINE YOUR BRAND
Before you begin outlining your brand strategy, start
with the basics. Define the brand’s values, vision and
mission of your particular company. Understand the
core essence of your brand and focus on your key
strengths or U.S.P. of the brand. Develop a brand
strategy to communicate this key advantage to your
customers. This advantage will help in differentiating
your services from dozens of other brands in the
same segment.

5. YOUR BRAND IS YOUR BUSINESS MODEL
Create a powerful brand that can effectively support
your business model. Sometimes a particular brand
has a very strong character which can be used to
your advantage to achieve business success. For
example, personal brands like Donald
Trump, Oprah, Martha Stewart and Richard Branson
are powerful brand names in themselves. The brand
promise offered by these individuals is consistent and
has helped them to achieve success in the
marketplace.

6. ALIGN TACTICS WITH STRATEGY
 Having a brand strategy is not sufficient alone to have a
success. You will need to adopt certain tactics to ensure
that you choose appropriate media platforms to
accomplish specific campaign objectives. Keep in mind
that consumers are exposed to multiple communication
channels, marketing material and messages every day.
However, they make a conscious decision to avoid
some messages and actively seek information on other
channels.
 Therefore, it is necessary to focus your brand marketing
initiatives on communication channels that are most
effective in producing desired results. Advertising on
television can produce the desired results, but is an
expensive option. However, engaging in social media
which is a low cost option, may take time and resources
and may not meet your objective.

7. START FROM THE INSIDE OUT
Your brand identity, as seen by your
employees, should be used to reinforce your image
outside the walls of your office. Leverage the brand
experience of your employees and extend this
awareness to your target audience. Don’t try to
reinvent the wheel. Look for the positive values and
associations of your brand and include this in your
creative brand design in Houston strategy.

8. MEASURE THE EFFECTIVENESS
 Once you have chalked out your brand strategy and
started implementing your plan, analyze the return
on investment for estimating the effectiveness of
your brand strategy. The brand strategy should
translate to an increase in sales of products or in
business revenue.
 This article throws light on 5 principles of brand
strategy. Developing a suitable brand strategy
involves doing research, defining the
brand, choosing appropriate platforms, audiences
and messages and evaluating the effectiveness of
a brand strategy.