SlideShare uma empresa Scribd logo
1 de 23
Baixar para ler offline
5 “Must Ask” Questions




                                Steve Crawford
                                Vice President
for Cloud Services Brokerages   Jamcracker, Inc.
                                4677 Old Ironsides Drive
                                Santa Clara
                                CA, USA 95054
Cloud Services Brokerages (CSB)
                           •   Service Providers
      Cloud Providers      •   IT Distributors           Cloud Consumers
                           •   B2B Marketplaces
           SaaS            •   Enterprise & Gov’t IT         Employees
                               CSB Operators

                                   Cloud
           PaaS                   Service
                                                             Customers
                                  Brokers

                                Enablement
           IaaS
                                                               Partners

“By 2015, Cloud Services Brokerages will represent the single-largest category
of growth in cloud computing.”     Source: Daryl Plummer, Chief Analyst
                                                                             2
CSB Solution Architecture




                            3
Types of CSB Operators
                                    Leverage      Centralize        Drive IT
   Internal CSBs                  Cloud Model      Delivery        Coherence

Examples:
• Enterprise/Government IT organizations unifying services delivery and life-cycle
  management for their employees.
• Associations or other communities of interest (e.g. Health Care) providing services to
  affiliated members.

                                                 Competitive      New Revenue
   External CSBs                Grow user LTP
                                                Differentiation     Growth


Examples:
• Service Providers
• Distributors
• Technology OEMs
• Vertical / other marketplaces
                                                                                     4
5 'Must Ask' Questions
     when considering your own CSB…

1.   Business Case Justification
2.   Economic Model
3.   Risks and Mitigation
4.   Operating Model
5.   Vendor Management
…




N Submit your own questions for Q&A session!
                                               5
Business Case Justification?
       • For whom will I be operating
         the CSB?
         – Internal users
         – External customers
         – Channels or partners
         – All of the above
       • What business issues should I
         be focusing on?

                                         6
Internal CSB Drivers
 Clouds Casting a Shadow on Traditional IT
                       Enterprise                                Public Clouds
 IT organizations                              …as Clouds are
lose visibility and                             adopted in an
     control…                                  ad-hoc fashion.
                        Lines-of-
                       Businesses                                  SaaS

   IT Admin

                      Departments                                  PaaS
                        & Teams



    Private
    Clouds
                       Individual                                   IaaS
                                    Firewall




                       Employees

                                                                                 7
Leverage        Centralize     Drive IT
      Internal CSB                  Cloud Model        Delivery     Coherence



Capabilities                                      Benefits
Provide services catalog(s) as centralized        Remove incentives for user-driven “cloud
resource for all users’ needs – including         sprawl” by centralizing services discovery
private and public cloud services.                and delivery.
Unify security, auditing and policy               Ensure consistent corporate governance
enforcement for internal and external             and compliance across disparate services.
resource providers.
Consolidate enterprise-wide license               Aggregate buying power (to reduce cost)
management and internal usage                     and ensure optimum license allocation
monitoring.                                       across users.
Centralize service and user life-cycle            Reduce IT cloud management, delivery
management across disparate services.             and support overhead costs while
                                                  ensuring KPIs.

                                                                                               8
External CSB Drivers
Transforming IT Services Distribution

Cloud Distribution Market Share (2020 Forecast)


           5%
     10%
                                   Communication Services
                       45%         Providers
                                   IT Services Providers and
     40%
                                   System Integrators
                                   Cloud Service Providers




                                            Source: IDC
                                                               9
Competitive      New Revenue
      External CSB               Grow user LTP
                                                   Differentiation     Growth




Capabilities                                     Benefits
• Provide services marketplace that              • Drive new sources of top-line revenue.
  includes complementary 3rd party               • Increase incentives for partners to add
  offerings.                                       value to your core offerings.
• Bundle 3rd party services with existing        • Increase customer retention and
  core offerings.                                  profitability.
                                                 • Drive competitive displacements via
                                                   differentiation.
                                                 • Protect margins on core offerings.
• Provide unified usage experience               • Extend brand visibility and equity to
  across user/services life-cycle.                 business end-users.
• Enable existing and new services               • Increase channel loyalty and
  channels.                                        profitability.
                                                                                           10
Economic Model?
  • What are the revenue gains
    and/or cost savings I should
    expect to achieve with a CSB?
  • What metrics and target goals
    should I have in place?
  • How do I quantify success?



                                11
Economic Model
• Service Providers:
    – New sources of revenue
    – Customer ‘stickiness’ and profitability
    – Brand extension and core services differentiation
• Enterprises:
    –   Enable IT on-demand services model
    –   Extend governance / compliance to the cloud
    –   Reduce cloud risks / cost
    –   Business optimization and flexibility
• IT Providers & Distributors:
    – Recurring revenue model
    – Partner loyalty and growth
• Cloud Providers:
    – Partner and services ecosystems
    – Services channel enablement

                                                          12
Risks and Mitigation?
    • What are the business and
      technical risks with the CSB
      model?
    • How can I best mitigate them?




                                  13
Risks and Mitigation Considerations
•   Implementation
•   Operations and Support
•   Security and Data Integrity
•   Data and Operations Continuity

• What are your risks with No CSB?


                                          14
Operating Model?
  • What are the different options
    I have in deploying a CSB?
  • What's the best approach for
    my organization in deploying
    and operating a CSB?
  • How do I get buy-in from my
    users?
  • How do I support my users?
                                 15
Operations/Support Options
• On-premise CSB
  – Build
  – Buy
• Hosted CSB
  – Public provider
  – Private CSB
• Outsource everything
• Hybrid approach
                                 16
Vendor Management?
    • How do I manage varying
      contracts, SLAs and
      integrations with disparate
      Cloud Service Providers (CSPs)
      being delivered via my CSB?
    • Can I deliver my own internal
      services via a CSB, and does
      that change the deployment
      and operations model?

                                   17
Vendor Management
• Contracts, SLAs, …
  – Negotiation
  – Monitoring
  – Recourse
• Services on-boarding
  – External
  – Internal
• Life-cycle management
  – Settlement
  – Help-desk
  – Service upgrades
                             18
What are YOUR Questions?




                           19
5+ 'Must Ask' Questions for CSB
  1.   Business Case Justification
  2.   Economic Model
  3.   Risks and Mitigation
  4.   Operating Model
  5.   Vendor Management
  …




  N

                                     20
Why Jamcracker forJamcracker?
          Why your CSB?
• Experience – dedicated to services aggregation and delivery
  since 1999
   – Cloud Services Brokerage Enablement is our sole focus

• Cloud services ecosystem enablement
   – Abstracting complex technology & business issues

• Technology and application agnostic
   – No vendor lock-in

• Proven platform, technology and business enablement
   – Complete “out of the box” solution including platform, cloud integrations and
     managed services “wrap-around”

• Enable fast time-to-deployment/market for your CSB
   – With flexibility to meet emerging market needs                              21
Why Jamcracker for your CSB?
            Final Perspectives
“By 2015, Cloud Services Brokerages will represent the
single-largest category of growth in cloud computing.”

“Enterprises, service providers and cloud providers can
all find something of value in Jamcracker's offerings.”

“Customers can simplify a complex situation with a
single service-network approach from Jamcracker.”
                              Daryl Plummer, Chief Analyst


                                                        22
More Questions?




       Contact Us:           Steve Crawford
information@jamcracker.com   Vice President
                             Jamcracker, Inc.
                             4677 Old Ironsides Drive
                             Santa Clara
                             CA, USA 95054

Mais conteúdo relacionado

Mais procurados

Cloud Catalog Management – Services Aggregation and Delivery Best Practices
Cloud Catalog Management – Services Aggregation and Delivery Best PracticesCloud Catalog Management – Services Aggregation and Delivery Best Practices
Cloud Catalog Management – Services Aggregation and Delivery Best Practicesjamcracker4677
 
Cloud service brokerage explained
Cloud service brokerage explainedCloud service brokerage explained
Cloud service brokerage explainedOleksandr Varlamov
 
Jamcracker OCC Presentation
Jamcracker OCC PresentationJamcracker OCC Presentation
Jamcracker OCC PresentationCloudComputing
 
2011.11.22 - Cloud Infrastructure Provider - 8ème Forum du Club Cloud des Par...
2011.11.22 - Cloud Infrastructure Provider - 8ème Forum du Club Cloud des Par...2011.11.22 - Cloud Infrastructure Provider - 8ème Forum du Club Cloud des Par...
2011.11.22 - Cloud Infrastructure Provider - 8ème Forum du Club Cloud des Par...Club Cloud des Partenaires
 
WHY AN OPEN CLOUD BROKER - Open Cloud Forum @ Cloud Expo Europe 2014 in London
WHY AN OPEN CLOUD BROKER - Open Cloud Forum @ Cloud Expo Europe 2014 in LondonWHY AN OPEN CLOUD BROKER - Open Cloud Forum @ Cloud Expo Europe 2014 in London
WHY AN OPEN CLOUD BROKER - Open Cloud Forum @ Cloud Expo Europe 2014 in LondonOW2
 
NetSuite's Quicktake on SAP Business ByDesign
NetSuite's Quicktake on SAP Business ByDesignNetSuite's Quicktake on SAP Business ByDesign
NetSuite's Quicktake on SAP Business ByDesignBen Kepes
 
The Jamcracker Platform - Cloud Services Governance and Management for the En...
The Jamcracker Platform - Cloud Services Governance and Management for the En...The Jamcracker Platform - Cloud Services Governance and Management for the En...
The Jamcracker Platform - Cloud Services Governance and Management for the En...Jamcracker Inc
 
Cloud Essentials
Cloud EssentialsCloud Essentials
Cloud EssentialsChris Avis
 
Perfect Storm: HR in the Cloud
Perfect Storm: HR in the CloudPerfect Storm: HR in the Cloud
Perfect Storm: HR in the CloudStanton Jones
 
CloudCompare NC4
CloudCompare NC4CloudCompare NC4
CloudCompare NC4Clearpreso
 
Microsoft cloud strategic_overview_vu
Microsoft cloud strategic_overview_vuMicrosoft cloud strategic_overview_vu
Microsoft cloud strategic_overview_vuPham Anh Vu
 
Total Cost of Non-Ownership in the Cloud - AWS India Summit 2012
Total Cost of Non-Ownership in the Cloud - AWS India Summit 2012Total Cost of Non-Ownership in the Cloud - AWS India Summit 2012
Total Cost of Non-Ownership in the Cloud - AWS India Summit 2012Amazon Web Services
 
JISC11_Cloud Solutions Henry Hughes
JISC11_Cloud Solutions Henry HughesJISC11_Cloud Solutions Henry Hughes
JISC11_Cloud Solutions Henry HughesJisc
 
Cloud Computing For Enterprises
Cloud Computing For EnterprisesCloud Computing For Enterprises
Cloud Computing For EnterprisesOne App Cloud
 
AWS Summit 2013 | Singapore - Design for Success: Defining & Delivering your ...
AWS Summit 2013 | Singapore - Design for Success: Defining & Delivering your ...AWS Summit 2013 | Singapore - Design for Success: Defining & Delivering your ...
AWS Summit 2013 | Singapore - Design for Success: Defining & Delivering your ...Amazon Web Services
 
Cloud Computing Webinar
Cloud Computing WebinarCloud Computing Webinar
Cloud Computing WebinarSaif Ahmad
 
2013.07.05 [IBM] Cloud Ecosystem Forum - Atelier Directions Techniques
2013.07.05   [IBM] Cloud Ecosystem Forum - Atelier Directions Techniques2013.07.05   [IBM] Cloud Ecosystem Forum - Atelier Directions Techniques
2013.07.05 [IBM] Cloud Ecosystem Forum - Atelier Directions TechniquesClub Cloud des Partenaires
 

Mais procurados (20)

Cloud Catalog Management – Services Aggregation and Delivery Best Practices
Cloud Catalog Management – Services Aggregation and Delivery Best PracticesCloud Catalog Management – Services Aggregation and Delivery Best Practices
Cloud Catalog Management – Services Aggregation and Delivery Best Practices
 
Cloud service brokerage explained
Cloud service brokerage explainedCloud service brokerage explained
Cloud service brokerage explained
 
Accelerating The Journey to IT as a Service (ITaaS) by leveraging Cloud Servi...
Accelerating The Journey to IT as a Service (ITaaS) by leveraging Cloud Servi...Accelerating The Journey to IT as a Service (ITaaS) by leveraging Cloud Servi...
Accelerating The Journey to IT as a Service (ITaaS) by leveraging Cloud Servi...
 
Jamcracker OCC Presentation
Jamcracker OCC PresentationJamcracker OCC Presentation
Jamcracker OCC Presentation
 
2011.11.22 - Cloud Infrastructure Provider - 8ème Forum du Club Cloud des Par...
2011.11.22 - Cloud Infrastructure Provider - 8ème Forum du Club Cloud des Par...2011.11.22 - Cloud Infrastructure Provider - 8ème Forum du Club Cloud des Par...
2011.11.22 - Cloud Infrastructure Provider - 8ème Forum du Club Cloud des Par...
 
WHY AN OPEN CLOUD BROKER - Open Cloud Forum @ Cloud Expo Europe 2014 in London
WHY AN OPEN CLOUD BROKER - Open Cloud Forum @ Cloud Expo Europe 2014 in LondonWHY AN OPEN CLOUD BROKER - Open Cloud Forum @ Cloud Expo Europe 2014 in London
WHY AN OPEN CLOUD BROKER - Open Cloud Forum @ Cloud Expo Europe 2014 in London
 
Jamcracker
JamcrackerJamcracker
Jamcracker
 
WHAT IS CLOUD COMPUTING
WHAT IS CLOUD COMPUTINGWHAT IS CLOUD COMPUTING
WHAT IS CLOUD COMPUTING
 
NetSuite's Quicktake on SAP Business ByDesign
NetSuite's Quicktake on SAP Business ByDesignNetSuite's Quicktake on SAP Business ByDesign
NetSuite's Quicktake on SAP Business ByDesign
 
The Jamcracker Platform - Cloud Services Governance and Management for the En...
The Jamcracker Platform - Cloud Services Governance and Management for the En...The Jamcracker Platform - Cloud Services Governance and Management for the En...
The Jamcracker Platform - Cloud Services Governance and Management for the En...
 
Cloud Essentials
Cloud EssentialsCloud Essentials
Cloud Essentials
 
Perfect Storm: HR in the Cloud
Perfect Storm: HR in the CloudPerfect Storm: HR in the Cloud
Perfect Storm: HR in the Cloud
 
CloudCompare NC4
CloudCompare NC4CloudCompare NC4
CloudCompare NC4
 
Microsoft cloud strategic_overview_vu
Microsoft cloud strategic_overview_vuMicrosoft cloud strategic_overview_vu
Microsoft cloud strategic_overview_vu
 
Total Cost of Non-Ownership in the Cloud - AWS India Summit 2012
Total Cost of Non-Ownership in the Cloud - AWS India Summit 2012Total Cost of Non-Ownership in the Cloud - AWS India Summit 2012
Total Cost of Non-Ownership in the Cloud - AWS India Summit 2012
 
JISC11_Cloud Solutions Henry Hughes
JISC11_Cloud Solutions Henry HughesJISC11_Cloud Solutions Henry Hughes
JISC11_Cloud Solutions Henry Hughes
 
Cloud Computing For Enterprises
Cloud Computing For EnterprisesCloud Computing For Enterprises
Cloud Computing For Enterprises
 
AWS Summit 2013 | Singapore - Design for Success: Defining & Delivering your ...
AWS Summit 2013 | Singapore - Design for Success: Defining & Delivering your ...AWS Summit 2013 | Singapore - Design for Success: Defining & Delivering your ...
AWS Summit 2013 | Singapore - Design for Success: Defining & Delivering your ...
 
Cloud Computing Webinar
Cloud Computing WebinarCloud Computing Webinar
Cloud Computing Webinar
 
2013.07.05 [IBM] Cloud Ecosystem Forum - Atelier Directions Techniques
2013.07.05   [IBM] Cloud Ecosystem Forum - Atelier Directions Techniques2013.07.05   [IBM] Cloud Ecosystem Forum - Atelier Directions Techniques
2013.07.05 [IBM] Cloud Ecosystem Forum - Atelier Directions Techniques
 

Destaque

[Mobile+Web DevCon] Prototyping Internet of Things with JavaScript and PubNub
[Mobile+Web DevCon] Prototyping Internet of Things with JavaScript and PubNub[Mobile+Web DevCon] Prototyping Internet of Things with JavaScript and PubNub
[Mobile+Web DevCon] Prototyping Internet of Things with JavaScript and PubNubTomomi Imura
 
10 web based business models-Atul
10 web based business models-Atul10 web based business models-Atul
10 web based business models-AtulAtul Gurav
 
Atlantic basin iniciative presentación
Atlantic basin iniciative presentaciónAtlantic basin iniciative presentación
Atlantic basin iniciative presentaciónAlvaro Uribe V.
 
Inotera acquisition investor_presentation
Inotera acquisition investor_presentationInotera acquisition investor_presentation
Inotera acquisition investor_presentationArzish Baaquie
 
Women pro soccer case study solution-atul & group group
Women pro soccer case study solution-atul & group groupWomen pro soccer case study solution-atul & group group
Women pro soccer case study solution-atul & group groupAtul Gurav
 
Business Model Canvas 101
Business Model Canvas 101Business Model Canvas 101
Business Model Canvas 101Emad Saif
 
Business Model Design and Innovation for Competitive Advantage
Business Model Design and Innovation for Competitive AdvantageBusiness Model Design and Innovation for Competitive Advantage
Business Model Design and Innovation for Competitive AdvantageAlexander Osterwalder
 
10 New Business Models for this Decade
10 New Business Models for this Decade10 New Business Models for this Decade
10 New Business Models for this DecadeOuke Arts
 

Destaque (9)

[Mobile+Web DevCon] Prototyping Internet of Things with JavaScript and PubNub
[Mobile+Web DevCon] Prototyping Internet of Things with JavaScript and PubNub[Mobile+Web DevCon] Prototyping Internet of Things with JavaScript and PubNub
[Mobile+Web DevCon] Prototyping Internet of Things with JavaScript and PubNub
 
10 web based business models-Atul
10 web based business models-Atul10 web based business models-Atul
10 web based business models-Atul
 
Atlantic basin iniciative presentación
Atlantic basin iniciative presentaciónAtlantic basin iniciative presentación
Atlantic basin iniciative presentación
 
Inotera acquisition investor_presentation
Inotera acquisition investor_presentationInotera acquisition investor_presentation
Inotera acquisition investor_presentation
 
Women pro soccer case study solution-atul & group group
Women pro soccer case study solution-atul & group groupWomen pro soccer case study solution-atul & group group
Women pro soccer case study solution-atul & group group
 
Alternative Distribution Channels in mInsurance and Need for Value Alignment
Alternative Distribution Channels in mInsurance and Need for Value AlignmentAlternative Distribution Channels in mInsurance and Need for Value Alignment
Alternative Distribution Channels in mInsurance and Need for Value Alignment
 
Business Model Canvas 101
Business Model Canvas 101Business Model Canvas 101
Business Model Canvas 101
 
Business Model Design and Innovation for Competitive Advantage
Business Model Design and Innovation for Competitive AdvantageBusiness Model Design and Innovation for Competitive Advantage
Business Model Design and Innovation for Competitive Advantage
 
10 New Business Models for this Decade
10 New Business Models for this Decade10 New Business Models for this Decade
10 New Business Models for this Decade
 

Semelhante a Five 'Must Ask' Questions When Considering a Cloud Services Brokerage Business Model

Building a Cloud Offering: Perspectives from Two MSPs
Building a Cloud Offering: Perspectives from Two MSPsBuilding a Cloud Offering: Perspectives from Two MSPs
Building a Cloud Offering: Perspectives from Two MSPsCA Nimsoft
 
Cloud definitions and market opportunities
Cloud definitions and market opportunitiesCloud definitions and market opportunities
Cloud definitions and market opportunitiesVik Bhambri
 
ItSMF 23 November 2012 - GREENCLOUDS - Cloud Service Brokerage
ItSMF 23 November 2012 - GREENCLOUDS - Cloud Service BrokerageItSMF 23 November 2012 - GREENCLOUDS - Cloud Service Brokerage
ItSMF 23 November 2012 - GREENCLOUDS - Cloud Service BrokerageGreenclouds
 
CiO Cloud Summit Thought Leadership Cloud Services Brokerage
CiO Cloud Summit  Thought Leadership   Cloud Services BrokerageCiO Cloud Summit  Thought Leadership   Cloud Services Brokerage
CiO Cloud Summit Thought Leadership Cloud Services Brokerageebreger
 
Accelerating Cognitive Business with Hybrid Cloud
Accelerating Cognitive Business with Hybrid CloudAccelerating Cognitive Business with Hybrid Cloud
Accelerating Cognitive Business with Hybrid CloudDenny Muktar
 
IBM Partnering For A Smarter Planet Exploring The Role Of Ecosystems In Evo...
IBM Partnering For A Smarter Planet   Exploring The Role Of Ecosystems In Evo...IBM Partnering For A Smarter Planet   Exploring The Role Of Ecosystems In Evo...
IBM Partnering For A Smarter Planet Exploring The Role Of Ecosystems In Evo...IBM
 
SaaS Asia Initial Keynote- SaaS and Cloud Computing Market Evolution And Imp...
SaaS Asia Initial Keynote- SaaS and Cloud Computing  Market Evolution And Imp...SaaS Asia Initial Keynote- SaaS and Cloud Computing  Market Evolution And Imp...
SaaS Asia Initial Keynote- SaaS and Cloud Computing Market Evolution And Imp...Springboard Research
 
Desafios com Modelos de Negócio para Cloud Computing
Desafios com Modelos de Negócio para Cloud ComputingDesafios com Modelos de Negócio para Cloud Computing
Desafios com Modelos de Negócio para Cloud ComputingRichard Chaves
 
What is BI on Cloud
What is BI on CloudWhat is BI on Cloud
What is BI on Cloudtdwiindia
 
Selecting csp iapp_summit_2012 - 5-february
Selecting csp iapp_summit_2012 - 5-februarySelecting csp iapp_summit_2012 - 5-february
Selecting csp iapp_summit_2012 - 5-februaryscm24
 
CIS13: Cloud, Identity Bridges, and ITSM: Three is Not a Crowd
CIS13: Cloud, Identity Bridges, and ITSM: Three is Not a CrowdCIS13: Cloud, Identity Bridges, and ITSM: Three is Not a Crowd
CIS13: Cloud, Identity Bridges, and ITSM: Three is Not a CrowdCloudIDSummit
 
Cloud services brokerages evaluating the business case
Cloud services brokerages   evaluating the business caseCloud services brokerages   evaluating the business case
Cloud services brokerages evaluating the business caseSteve Crawford
 
Cloudv1 12762457899275-phpapp01
Cloudv1 12762457899275-phpapp01Cloudv1 12762457899275-phpapp01
Cloudv1 12762457899275-phpapp01chickana
 
Capturing the Potential of Cloud
Capturing the Potential of CloudCapturing the Potential of Cloud
Capturing the Potential of CloudNone
 
Shared Services Canada - A Transformational Journey Through Enterprise Initia...
Shared Services Canada - A Transformational Journey Through Enterprise Initia...Shared Services Canada - A Transformational Journey Through Enterprise Initia...
Shared Services Canada - A Transformational Journey Through Enterprise Initia...KBIZEAU
 
Running a World Class SaaS Organization
Running a World Class SaaS OrganizationRunning a World Class SaaS Organization
Running a World Class SaaS OrganizationFlexera
 
4.4.2013 Software, System, & IT Architecture - Good Design is Good Business:...
4.4.2013  Software, System, & IT Architecture - Good Design is Good Business:...4.4.2013  Software, System, & IT Architecture - Good Design is Good Business:...
4.4.2013 Software, System, & IT Architecture - Good Design is Good Business:...IBM Rational
 
493144 infosys slides_v5
493144 infosys slides_v5493144 infosys slides_v5
493144 infosys slides_v5Accenture
 

Semelhante a Five 'Must Ask' Questions When Considering a Cloud Services Brokerage Business Model (20)

Building a Cloud Offering: Perspectives from Two MSPs
Building a Cloud Offering: Perspectives from Two MSPsBuilding a Cloud Offering: Perspectives from Two MSPs
Building a Cloud Offering: Perspectives from Two MSPs
 
Cloud definitions and market opportunities
Cloud definitions and market opportunitiesCloud definitions and market opportunities
Cloud definitions and market opportunities
 
ItSMF 23 November 2012 - GREENCLOUDS - Cloud Service Brokerage
ItSMF 23 November 2012 - GREENCLOUDS - Cloud Service BrokerageItSMF 23 November 2012 - GREENCLOUDS - Cloud Service Brokerage
ItSMF 23 November 2012 - GREENCLOUDS - Cloud Service Brokerage
 
CiO Cloud Summit Thought Leadership Cloud Services Brokerage
CiO Cloud Summit  Thought Leadership   Cloud Services BrokerageCiO Cloud Summit  Thought Leadership   Cloud Services Brokerage
CiO Cloud Summit Thought Leadership Cloud Services Brokerage
 
Accelerating Cognitive Business with Hybrid Cloud
Accelerating Cognitive Business with Hybrid CloudAccelerating Cognitive Business with Hybrid Cloud
Accelerating Cognitive Business with Hybrid Cloud
 
IBM Partnering For A Smarter Planet Exploring The Role Of Ecosystems In Evo...
IBM Partnering For A Smarter Planet   Exploring The Role Of Ecosystems In Evo...IBM Partnering For A Smarter Planet   Exploring The Role Of Ecosystems In Evo...
IBM Partnering For A Smarter Planet Exploring The Role Of Ecosystems In Evo...
 
SaaS Asia Initial Keynote- SaaS and Cloud Computing Market Evolution And Imp...
SaaS Asia Initial Keynote- SaaS and Cloud Computing  Market Evolution And Imp...SaaS Asia Initial Keynote- SaaS and Cloud Computing  Market Evolution And Imp...
SaaS Asia Initial Keynote- SaaS and Cloud Computing Market Evolution And Imp...
 
Desafios com Modelos de Negócio para Cloud Computing
Desafios com Modelos de Negócio para Cloud ComputingDesafios com Modelos de Negócio para Cloud Computing
Desafios com Modelos de Negócio para Cloud Computing
 
What is BI on Cloud
What is BI on CloudWhat is BI on Cloud
What is BI on Cloud
 
Selecting csp iapp_summit_2012 - 5-february
Selecting csp iapp_summit_2012 - 5-februarySelecting csp iapp_summit_2012 - 5-february
Selecting csp iapp_summit_2012 - 5-february
 
CIS13: Cloud, Identity Bridges, and ITSM: Three is Not a Crowd
CIS13: Cloud, Identity Bridges, and ITSM: Three is Not a CrowdCIS13: Cloud, Identity Bridges, and ITSM: Three is Not a Crowd
CIS13: Cloud, Identity Bridges, and ITSM: Three is Not a Crowd
 
Cloud services brokerages evaluating the business case
Cloud services brokerages   evaluating the business caseCloud services brokerages   evaluating the business case
Cloud services brokerages evaluating the business case
 
Cloudv1 12762457899275-phpapp01
Cloudv1 12762457899275-phpapp01Cloudv1 12762457899275-phpapp01
Cloudv1 12762457899275-phpapp01
 
Capturing The Potential Of Cloud
Capturing The Potential Of CloudCapturing The Potential Of Cloud
Capturing The Potential Of Cloud
 
Capturing the Potential of Cloud
Capturing the Potential of CloudCapturing the Potential of Cloud
Capturing the Potential of Cloud
 
Capturing the potential of cloud
Capturing the potential of cloudCapturing the potential of cloud
Capturing the potential of cloud
 
Shared Services Canada - A Transformational Journey Through Enterprise Initia...
Shared Services Canada - A Transformational Journey Through Enterprise Initia...Shared Services Canada - A Transformational Journey Through Enterprise Initia...
Shared Services Canada - A Transformational Journey Through Enterprise Initia...
 
Running a World Class SaaS Organization
Running a World Class SaaS OrganizationRunning a World Class SaaS Organization
Running a World Class SaaS Organization
 
4.4.2013 Software, System, & IT Architecture - Good Design is Good Business:...
4.4.2013  Software, System, & IT Architecture - Good Design is Good Business:...4.4.2013  Software, System, & IT Architecture - Good Design is Good Business:...
4.4.2013 Software, System, & IT Architecture - Good Design is Good Business:...
 
493144 infosys slides_v5
493144 infosys slides_v5493144 infosys slides_v5
493144 infosys slides_v5
 

Five 'Must Ask' Questions When Considering a Cloud Services Brokerage Business Model

  • 1. 5 “Must Ask” Questions Steve Crawford Vice President for Cloud Services Brokerages Jamcracker, Inc. 4677 Old Ironsides Drive Santa Clara CA, USA 95054
  • 2. Cloud Services Brokerages (CSB) • Service Providers Cloud Providers • IT Distributors Cloud Consumers • B2B Marketplaces SaaS • Enterprise & Gov’t IT Employees CSB Operators Cloud PaaS Service Customers Brokers Enablement IaaS Partners “By 2015, Cloud Services Brokerages will represent the single-largest category of growth in cloud computing.” Source: Daryl Plummer, Chief Analyst 2
  • 4. Types of CSB Operators Leverage Centralize Drive IT Internal CSBs Cloud Model Delivery Coherence Examples: • Enterprise/Government IT organizations unifying services delivery and life-cycle management for their employees. • Associations or other communities of interest (e.g. Health Care) providing services to affiliated members. Competitive New Revenue External CSBs Grow user LTP Differentiation Growth Examples: • Service Providers • Distributors • Technology OEMs • Vertical / other marketplaces 4
  • 5. 5 'Must Ask' Questions when considering your own CSB… 1. Business Case Justification 2. Economic Model 3. Risks and Mitigation 4. Operating Model 5. Vendor Management … N Submit your own questions for Q&A session! 5
  • 6. Business Case Justification? • For whom will I be operating the CSB? – Internal users – External customers – Channels or partners – All of the above • What business issues should I be focusing on? 6
  • 7. Internal CSB Drivers Clouds Casting a Shadow on Traditional IT Enterprise Public Clouds IT organizations …as Clouds are lose visibility and adopted in an control… ad-hoc fashion. Lines-of- Businesses SaaS IT Admin Departments PaaS & Teams Private Clouds Individual IaaS Firewall Employees 7
  • 8. Leverage Centralize Drive IT Internal CSB Cloud Model Delivery Coherence Capabilities Benefits Provide services catalog(s) as centralized Remove incentives for user-driven “cloud resource for all users’ needs – including sprawl” by centralizing services discovery private and public cloud services. and delivery. Unify security, auditing and policy Ensure consistent corporate governance enforcement for internal and external and compliance across disparate services. resource providers. Consolidate enterprise-wide license Aggregate buying power (to reduce cost) management and internal usage and ensure optimum license allocation monitoring. across users. Centralize service and user life-cycle Reduce IT cloud management, delivery management across disparate services. and support overhead costs while ensuring KPIs. 8
  • 9. External CSB Drivers Transforming IT Services Distribution Cloud Distribution Market Share (2020 Forecast) 5% 10% Communication Services 45% Providers IT Services Providers and 40% System Integrators Cloud Service Providers Source: IDC 9
  • 10. Competitive New Revenue External CSB Grow user LTP Differentiation Growth Capabilities Benefits • Provide services marketplace that • Drive new sources of top-line revenue. includes complementary 3rd party • Increase incentives for partners to add offerings. value to your core offerings. • Bundle 3rd party services with existing • Increase customer retention and core offerings. profitability. • Drive competitive displacements via differentiation. • Protect margins on core offerings. • Provide unified usage experience • Extend brand visibility and equity to across user/services life-cycle. business end-users. • Enable existing and new services • Increase channel loyalty and channels. profitability. 10
  • 11. Economic Model? • What are the revenue gains and/or cost savings I should expect to achieve with a CSB? • What metrics and target goals should I have in place? • How do I quantify success? 11
  • 12. Economic Model • Service Providers: – New sources of revenue – Customer ‘stickiness’ and profitability – Brand extension and core services differentiation • Enterprises: – Enable IT on-demand services model – Extend governance / compliance to the cloud – Reduce cloud risks / cost – Business optimization and flexibility • IT Providers & Distributors: – Recurring revenue model – Partner loyalty and growth • Cloud Providers: – Partner and services ecosystems – Services channel enablement 12
  • 13. Risks and Mitigation? • What are the business and technical risks with the CSB model? • How can I best mitigate them? 13
  • 14. Risks and Mitigation Considerations • Implementation • Operations and Support • Security and Data Integrity • Data and Operations Continuity • What are your risks with No CSB? 14
  • 15. Operating Model? • What are the different options I have in deploying a CSB? • What's the best approach for my organization in deploying and operating a CSB? • How do I get buy-in from my users? • How do I support my users? 15
  • 16. Operations/Support Options • On-premise CSB – Build – Buy • Hosted CSB – Public provider – Private CSB • Outsource everything • Hybrid approach 16
  • 17. Vendor Management? • How do I manage varying contracts, SLAs and integrations with disparate Cloud Service Providers (CSPs) being delivered via my CSB? • Can I deliver my own internal services via a CSB, and does that change the deployment and operations model? 17
  • 18. Vendor Management • Contracts, SLAs, … – Negotiation – Monitoring – Recourse • Services on-boarding – External – Internal • Life-cycle management – Settlement – Help-desk – Service upgrades 18
  • 19. What are YOUR Questions? 19
  • 20. 5+ 'Must Ask' Questions for CSB 1. Business Case Justification 2. Economic Model 3. Risks and Mitigation 4. Operating Model 5. Vendor Management … N 20
  • 21. Why Jamcracker forJamcracker? Why your CSB? • Experience – dedicated to services aggregation and delivery since 1999 – Cloud Services Brokerage Enablement is our sole focus • Cloud services ecosystem enablement – Abstracting complex technology & business issues • Technology and application agnostic – No vendor lock-in • Proven platform, technology and business enablement – Complete “out of the box” solution including platform, cloud integrations and managed services “wrap-around” • Enable fast time-to-deployment/market for your CSB – With flexibility to meet emerging market needs 21
  • 22. Why Jamcracker for your CSB? Final Perspectives “By 2015, Cloud Services Brokerages will represent the single-largest category of growth in cloud computing.” “Enterprises, service providers and cloud providers can all find something of value in Jamcracker's offerings.” “Customers can simplify a complex situation with a single service-network approach from Jamcracker.” Daryl Plummer, Chief Analyst 22
  • 23. More Questions? Contact Us: Steve Crawford information@jamcracker.com Vice President Jamcracker, Inc. 4677 Old Ironsides Drive Santa Clara CA, USA 95054