1. I’VE PEAKED….
NOW WHAT?
PRESENTED BY:
ANGELA SWEENY, VP MARKETING & COMMUNICATIONS
PETERSON COMPANIES WWW.PETERSONCOS.COM
STEPHANIE ORTON LYNCH, DIRECTOR OF PR & SOCIAL
BLUE BUG DIGITAL WWW.BLUEBUGDIGITAL.COM
2. MEASURING SUCCESS
• New Metrics
• More than just # of
“LIKES”
• More than just FB &
Twitter
• Need to focus on:
• Content
• Engagement
• Additional Platforms
7. BE CREATIVE TO ADD VALUE
• Access multi-media,
photos, & videos
• Pickmonkey
• Vine
• Instagram
• Woobox
• Include others in online
community content
• Instant gratification
11. RINSE & REPEAT
• Repeat what is
working
• Try new strategies if
not working
AUDIT
BUILD
COMMUNITY
CONTENT
STRATEGY
ADD VALUE
EXPAND
FOOTPRINT
ENGAGE
MEASURE
RINSE &
REPEAT