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Web 2.0 & Promotional Products - Presentation to MAPPA

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Mark Graham
Mark Graham

An outline of the main social media platforms, how they apply to a promotional products company, and what pitfalls to avoid when joining online communities. Mark Graham of RIGHTSLEEVE shares some of his experiences in this space and how they have applied to his promotional distributorship. This presentation was delivered to MAPPA (Mid Atlantic Promotional Products Association) in Newport News, VA (Feb 2010)

NegóciosTecnologia
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Web Marketing And Social Media For Distributors Mark Graham February 2010 Image credit http://www.flickr.com/photos/matthamm/2945559128
 
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Years it took to reach a market audience of 50 Million ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: Karl Fisch, Scott McLeod, and Jeff Brenman
Throughout this presentation …
I want you to keep 2 things in mind
#1. The immutable law of sales ,[object Object]
#2. A distributor’s biggest challenge ,[object Object]
In the next 90 minutes … ,[object Object],[object Object],[object Object]
A Social Media Primer ,[object Object],Image credit http://www.flickr.com/photos/matthamm/2945559128
Why Invest in Social Media?
New way of engaging clients
Point of Differentiation
Builds Trust
Cost Effective
Communication Tool of Next Generation
Distribution platform for your content
Thought Leadership in your Niche
Social Media Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogging Basics ,[object Object],[object Object],[object Object],[object Object]
blog.epromos.com
brandedmatters.com
swag20.com
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Proactive Sales Opportunities
Fan “shout-outs”
Recommendations
[object Object],[object Object],[object Object],[object Object],[object Object]
Talk about an emotional connection! Audience = 57,500 people Cost = zero
Effective PR Tool/Damage Control
[object Object],[object Object],[object Object],[object Object]
 
 
“ Bridging the gap between all generations of Promotional Product professionals”
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Product Comments and Ratings ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
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The Big Picture ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Trust + Community = ROI ,[object Object],[object Object]
What you can do now ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BE WARNED! Social Media is not for everyone. ,[object Object],[object Object],[object Object],[object Object]
 
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RESOURCES (Web Sites) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources (Books) ,[object Object],[object Object],[object Object],[object Object],[object Object]
@RIGHTSLEEVE

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