NWT3K Outerwear is a customizable outerwear company based in Seattle that currently sells to serious skiers. However, the document notes they are missing a large portion of the $2.5 billion American winter sports market by not targeting more affluent customers. It proposes solutions like shifting advertising, making purchases easier, creating brand recognition on social media, and offering travel packages to help NWT3K Outerwear expand its customer base and become a household name in the winter sports industry.
