Cereal Company Project - JRM

Prepared By: ---Jay Modi ---Michael Wuest ---Lakshmi Dampanaboina ---Sri Mydhili ---Integrated Case---

Decision Making ,[object Object],[object Object],[object Object]

How to calculate ROE ( Measure of Profitability in Economics ) ,[object Object],[object Object]

Cost of Capital ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

COC for the Case ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Industry Attractiveness Threat of Substitutes Competitive Rivalry within an Industry Bargaining Power of Customers Bargaining Power of Suppliers Threat of New Entrants Threat of New Entrants Strong Low cost to enter ,[object Object],[object Object],[object Object],[object Object],[object Object],Bargaining Power of Customers Strong 3 buyers Grocery Stores – 48% Hypermarkets – 23% Independent grocers – 28% High High Threat of Substitute Products Strong -low switching costs -differentiation is low -fruits/yogurts other breakfast food High High Competitive Rivalry within an Industry Strong Struggle for market leadership Many competitors

Competition ,[object Object],[object Object],[object Object]

Company X ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Company Y ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Company Z ,[object Object],[object Object],[object Object],[object Object],[object Object]

THEORIES TO CRAFT A MARKETING AND POSITIONING STRATEGY

Market segments and target market strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]

Product position for maximum competitive advantage ,[object Object],[object Object],[object Object],[object Object],[object Object]

Advertising & promotion strategies ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SWOT Analysis

Material flow in one-to-one sequence Material flow should be one-to-many Following the solution can increase the capacity from 25k to 30k per day Focus on utilizing the available resources to maximum extent New problem THEORY OF CONSTRAINTS

Decision rule 25,000 TOTAL 7,000 Raisin 10,000 Nuts 8,000 Strawberry Units Label

Contribution margin per unit of product 2.69 1.49 4.18 Mixed Fruit 2.68 1.46 4.14 Original 2.74 1.72 4.46 Blueberry 2.69 1.5 4.19 Raisins 2.73 1.66 4.39 Nuts 2.78 1.87 4.65 Strawberry C.M (€) Variable cost (€) Selling price (€) Product/Activity

Strawberry Major competitor is Company X 4.65 4.65 4.65 n/a 0.35 wheat 0.35 Oat 0.30 Straw n/a Missouri S & T cereal n/a 6.10 6.10 6.10 n/a 0.30 wheat 0.50 Oat 0.20 Straw Company Z n/a n/a n/a n/a Company Y 4.89 3.69 3.89 n/a 0.15 wheat 0.20 Oat 0.15 Straw n/a Company x Small Box Large Box Small Box Large Box Prices (€) Product Mix Companies

Nuts Major competitor is Company Z 2.20 2.20 2.20 4.39 4.39 4.39 0.20 wheat 0.125 Oat 0.175 nut 0.40 wheat 0.25 Oat 0.35 nut Missouri S & T cereal n/a 5.82 5.82 5.82 n/a 0.25 wheat 0.40 Oat 0.35 nut Company Z 7.50 3.81 4.08 n/a 0.175 wheat 0.175 Oat 0.15 nut n/a Company Y n/a 5.39 5.49 5.59 n/a 0.30 wheat 0.45 Oat 0.25 nut Company x Small Box Large Box Small Box Large Box Prices (€) Product Mix Companies

Raisin Major competitor is Company X & Z 2.10 2.10 2.10 4.19 4.19 4.19 0.20 wheat 0.175 Oat 0.125 raisin 0.40 wheat 0.35 Oat 0.25 raisin Missouri S & T cereal 4.00 4.00 4.00 n/a 0.15 wheat 0.20 Oat 0.15 raisin n/a Company Z 7.50 3.81 4.08 n/a 0.175 wheat 0.175 Oat 0.15 raisin n/a Company Y n/a 5.89 6.19 5.39 n/a 0.30 wheat 0.45 Oat 0.25 raisin Company x Small Box Large Box Small Box Large Box Prices (€) Product Mix Companies

STRATEGIES BUSINESS STRATEGY CORPORATE STRATEGY Product Differentiation Quality Assurance Competitive Price Gaining Market Share Creating Monopoly Market Cost Leadership

Bill Of Materials Strawberry cereal O Wheat (35%) Oats (35%) Strawberry (30%)

Bill Of Materials Raisins Cereal O Wheat (40%) Oats (35%) Raisin(25%)

Bill Of Materials Nuts Cereal O Wheat (40%) Oats (25%) Nuts (35%)

Cereal Company Project - JRM

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Cereal Company Project - JRM