Mediated children: From couch potatoes to digital natives
1. MEDIATED CHILDREN
From Couch Potatoes to Digital Natives
Jaime R. Riccio
Ph.D. Student, S.I. Newhouse School of Public Communications
Syracuse University
@Slaymer
2. BY THE NUMBERS
Avg: ~20 hours per week
Kids spend ~10.5 hrs/day w media
80% have cable
58% kids watch TV every day
80% have internet access
- 4.5 hours
<5% “zero TV” homes
70% kids own a mobile device
>45% get TV online
38% kids under 2 use mobile
devices
Sources: Pew, Nielsen, Kaiser Fdn.
3.
4. WHAT IS MORAL PANIC?
“Hypodermic Needle”
Cultivation Theory (Gerbner)
Social Learning Theory (Bandura)
- Modeling
5.
6. TUNING IN
TV introduced in 1928
Felix the Cat
In homes by 1950s
Kids Shows
1950 - Children‟s programming
ABC Saturday mornings
Howdy Doody
1960s – Cartoons
Late 1960s – Education
Flintstones
1968: Mr. Rogers
1969: Sesame Street
7. ADVERTISING
No product placement
Can’t interrupt kids’ programming unless 30 mins
No back-to-back ads featuring show characters
No “vice ads” featuring kid-friendly characters
No ads for “vices” before 10pm
8. MORAL PANIC
Violence
Physical health
60% of TV is violent
Weight
- Snacking
Smoking
Increase in risky behaviors
Aggression
Desensitization
Bandura‟s “Bobo” Doll
Ad Issues
Sexualization
Body image issues
Eating disorders
9.
10. GAMING
Play What?!
1958 – Tennis for Two
Brookhaven oscilloscope
1962 – SpaceWar!
Computer system
1972 – Atari
Home system
Pong
Popular Devices
1980s
Nintendo NES („85)
Sega Genesis („88)
1990s
PlayStation („94)
2000s
Microsoft Xbox (‟01)
Now: Mobile gaming!
11. MORAL PANIC
Violence
68% of games are violent
- Desensitization
- Aggression
- Risky acts
Case Study: Columbine shootings
Doom
12.
13. SURFING
The Evolution of WWW
1963 – ARPANET
1982 – TCP/IP
1990s – dial-up
1992 – CERN
1995 – Yahoo!
2000s – broadband
Just for Kids
COPPA
FTC – 1998
Updates June 2013
18. LAPTOP
IBM 5100, 1975 – first portable computer
1983 – first “laptop” (Gavilian SC)
“Modern” in the 1990s
For Kids
62% own
In school
In play
19. SMARTPHONE
Global market share: 22%
1 in 5 people
~40% of kids
Brands
Nokia – 1996
BlackBerry – 1999
iPhone – 2007
Source: Business Insider
20. TABLET
Global market share: 6%
1 in 17 people
~40% of kids
Faster adoption than smartphones!
Brands:
Microsoft Tablet PC – 2000
iPad – 2010
Kindle Fire – 2011
Kids
Fuhu Nabi – 2012
Innotab – 2012
Source: Business Insider
21. SOCIAL NETWORKING
Facebook
Visual
Founded 2004 by Mark
Zuckerberg
1.1 billion users
Tumblr - 2007
Lots underage!
Instagram - 2010
**SnapChat - 2012
Vine - 2013
Twitter
Founded 2006
500 million users
Source: EBizMBA
22.
23. DO KIDS ‘GET’ SOCIAL MEDIA?
Yes. They do!
Facebook
13 year olds now public
7.5 million kids under 13
5 million under 10
Twitter
Age Screening app
Most profiles public
Kids’ SNS
Club Penguin
Dgamer
Apps
Oregon Trail
Flow Free
PBS Kids
Snapchat - #1 for teens
24. MORAL PANIC
Values
Overstimulation
Increases future attention
problems/ hyperactivity
Multitasking
SelfControl app
Privacy
Not valued as much
Instant gratification
Narcissism
Desire for fame ranked #1 in tweens
Performance?
Relationships
“Friends”
“Connected disconnect”
“The tethered child”
25. CYBERBULLYING
Affects almost half of all teens
Anonymous
43% of teens
16%-30% of high schoolers
6% of children aged 11-18
'Keyboard courage‟
Pervasive
No "safe haven"
Visible to world
Other Types
Cyberstalking
Catfishing
Sexting
False memorials
Source: CDC
26. IS IT ALL BAD? OF COURSE NOT!
Community
Gives kids a voice
Gathering space for all
Education
Freedom to express like never
before
Navigate new worlds
Impression management
“Information Age”
150,000 apps for education
PBS Kids, Fisher Price = best-selling
Vocab app shows 31% improvement
27. NAVIGATING THE ‘WEB’ OF CHILDHOOD:
10 – 13 year-olds’ use of Facebook
5 children from NY/NJ
- 3 boys, 2 girls
“Netnography” & interview
7 Themes
36. MEDIATED CHILDREN
From Couch Potatoes to Digital Natives
Jaime R. Riccio
Ph.D. Student, S.I. Newhouse School of Public Communications
Syracuse University
@Slaymer
Notas do Editor
People aren’t yet dropping cable in sig numbers just because they get what they want onlineStatus quo outdated already, right?
A little history
Passive receptors of media
TV - Philo FarnsworthPros – edu, escape
“I want that!” gameFTC
Preschoolers have a direct link between TV hours and the amount of sugary snacks and soda they consume. Watching violence on TV increases violent behavior and tolerance of becoming a victim. Viewing characters who smoke on the screen more than quintuples the risk that a teen will start smoking. Teens (ages 12-17) who view heavy sexual content on TV are twice as likely to step up their level of intimacy
NES = Super mario brosOf course now all new systems – wii, kinect
Apr 20 1999Colorado
Arpanet – DoD; “packets” of info sent bt certain locations where 4 computers were in US (universities)…very slowTCIP - Transmission Control Protocol (TCP) and the Internet Protocol (IP)…router. Allowed net to spreadDial-up – web available to all!CERN – european org for nuclear rsrchCOPPA Updates = stricter guidelines, esp for sites directed at kids
Who here has public profiel? When you first joined?Seen those ads targeted just to you?BIG DATA
“These will all be on your exam”All of this has been developed in the last 10 years! A lot in less!
How many of you recognize this noise?Web 1.0 – where we were just a short whiel agoHtml: Websites were what they were. That’s it. No blogs, no editignEmail was a HUGE dealWe all communicated through this: aol instant messenger…instead of fb, ppl did this to stay in touch at college (learned to type!)How many of you have been in a chat room? – NOT chat roulette! Like, a yahoo chat roomLow bandwitdh and limited hardware meant REALLY slow, and really glitchy2.0 – where we are nowAnyone can create and edit a blog, website – wikipedia, wikisRSS feeds to give us what kind news we want, when we want it (anyone use rss?)Podcasts on itunes, Blogs like tumblr, microblogging like twitterVideo like Youtube, vimeo – even hulu!Bye bye dial-up, hello speed! Computing is cheap so now it’s becoming ubiquitous…everyone’s getting in on it – across the globe3.0semantic’ web…info gathered au Technology is tomatically based on meaning/associations – customizable; BIG DATACommunity will be found online, rather than off – online communities both in form of places like reddit, secondlife, but also in groups orgs, and even unoficially ---already happening!-you’ll notice a few of these are already happening. This was made in 2010 and it’s already behind the timesCloud computing - already here!store all your data – software, hardware, info – access from anywaher. iCloud, Dropbox---Are we on cusp of web 3.0?Technology is endlessly evolving. All these changes are affecting every facet of our lives – including TV
PortabilityImmediacyProductivityIBM released the 5100 in 1975. You’d think it’d be later, right? But actually got satrted really early on.The gavilian was actually made for your lap, and flipped open and everythingIn 199os, ibm, dell, apple got began competeing – Powerbook in 1997Now this is what we have, right? Laptops were great because they offered portability, immediate availablity of information, and allowed us (or more specifically, business people) to be more productive – everywhere!
Smartphones made the laptop’s technology even more portable…used primarily by businesspeopleThey started in the 90s with nokia 9000…in fact, nokia dominated the global market in cell phones until 2011, when apple knocked em over with the iphoneReasearch in motion jumped in in 99 with the blackberry which was hugely popular. So popular, in fact, that they grew comfotable and didn’t change anything when the iphone came out in 2007 – now they filed for bankruptcy and are still struggling despite the bberry 10Now, of course, 1 in 5 ppl in the world has a smartphone, and they come in all different brands – with touch interface instead of keypads like the older blackberries
FuhuNabi
Originally for Harvard students, then Ivy league, then colleges, then for all over 13StatsResearch shows that people use facebook to connect with friends and family they don’t see often, as an escape from everyday life (although you can argue it’s everyday life compressed), and just to have funTV networks use it for its pages – for their channels, shows and actors
Age screening blocks certain users who r underage
Schools blockPrivacy not valued as much in this gen …GOD OR BAD?Instant grat: NYT girl cant wait for next week…’youtube?’
Loss of community in physical worldJust diff way of doing things!--NYT girl who doesn get ads
GamesSchool bus stories“Drama”
-only friends with kids; parents & fam rarely comment but do so in acceptable ‘kid’ ways (fun for parents too?!)…even if parents do, can’t decode language [below]- Also zone where parents can be “friends” – let go of strict definition of ‘parental role’ bc of level (even if small) of web anonymity- Place where parents AND kids can ‘be who they wanna be’- Reduce power relation
‘Swaggbangerr’Pics of things they like – everywhere“Likes”Ugh, they “like” everything. It’s so annoying ‘cause it pops up all the time.CommentaryThey’ll be like, “I’m the best singer ever” and stuff. They brag. LyricsNicknamesImages
Mature‘Likes’PostsTag locationsNever home or school
not really replication of outside world (maybe for some kids, especially w parents on site), but a freer version to express daily thoughts and emotions without serious adult input…address concerns through other kidsCommentary on life hereCommentary on life thereFreedom to express
Cyberbullying oppositeCommentary on confrontationPreventative measure?
Plus hashtagsVery different from adultsGamesTaggingThey tag you in everything. It, like, blows up. Acronym use