Marketing Plan
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by Jaime Christine Perez October 15, 2012 Global Internet Marketing Full Sail University Marketing Plan Peru
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Marketing Plan
- 1. Royal Beauty Lines Presented by: Jaime Christine Perez October 15, 2012 Peru Marketing Plan
- 2. CONCEPT Print Brochures Education Email Beauty Supply Social Media
- 3. CHANNEL MIX Traditional Merchandise Print Media -Trials -Brochures -Samples -Posters -Give Aways Local Beauty Supply Partner -Hands On Education -Product Demonstrations
- 4. CHANNEL MIX New Media Social Media Website -Engage -Earn Trust -Relationships -Brand Awareness -Social Proof -Reviews Email -Make Connections -Stay Connected
- 5. LAUNCH PLAN +1 month Initiate Email +/- 3 months Website Brochures + Posters +/- 3 months Initiate Initiate Social Media Trials & Samples
- 6. LAUNCH PLAN Merchandise +/- 3 months -Trials -Samples -Give Aways Beauty Supply Campaign
- 7. ROI Measurement Google Analytics Facebook Insights Product Sales
- 8. References: • Bodnar, Kip. (2010, May). 3 Social Media Lessons for Global Marketers. Retrieved from http://blog.hubspot.com/blog/tabid/6307/bid/5948/3-Social- Media-Lessons-For-Global-Marketers.aspx • business2community.com. (2011, July 21). Nine Steps to an International Marketing Strategy. Retrieved from http://www.business2community.com/strategy/nine-steps-to-an-international- marketing-strategy-044946 • Byford, Sam. (2012, May 6). Real-time Facebook 'likes' displayed on Brazilian fashion retailer's clothes racks. Retrieved from http://www.theverge.com/2012/5/6/3002270/fashion-like- facebook-brazil-cea-clothes • Cea. (2012, April 18). C&A Fashion Like. [Video] Found at http://youtu.be/K4qdNb6FvGY • Cormier, J. (2012, October 4). Going Global: Insights for International Social Media. Retrieved October 15, 2012 from http://searchenginewatch.com/article/2214514/Going-Global-Insights-for- International-Social-Media • Entrepreneur. (2003, December 11). How to Develop and Run a Marketing Campaign. Retrieved from http://www.entrepreneur.com/article/66016 • ESCPeurope,. (Producer). (2009). Pitfalls of International Marketing Campaigns. [Web]. Retrieved from http://www.youtube.com/watch?v=aP5jed6gQi0 • European Travel Commission. (2012, September 14). Latin America: New Media Trend. Retrieved from http://www.newmediatrendwatch.com/regional-overview/104-latin-america • Facebook. (n.d.) Royal Beauty Lines. Retrieved October 15, 2012 from http://facebook.com/royalbeautylines • FHI Heat. (n.d.) Retrieved October 15, 2012 from http://fhiheat.com • Kim, Jehae, Rojas, Patricio, Huey, Joanna, Connors, Wang, Stephanie. (n.d.). Latin America. Retrieved October 11, 2012, from http://opennet.net/research/regions/la • Rininsland, Andrew. (2012, April 16). Internet censorship listed: how does each country compare. Retrieved October 11, 2012, from http://www.guardian.co.uk/technology/datablog/2012/apr/ 16/internet-censorship-country-list • Royal Beauty Lines. (n.d.). Retrieved October 15, 2012 from http://royalbeautylines.com • Twitter. (n.d.) Royal Beauty Line. Retrieved October 15, 2012 from http://twitter.com/royalbeautyline • MVF Global. (n.d.). Lead Generation and Internet Marketing in Peru. Found at http://www.mvfglobal.com/peru • Top News Today. (2012, July 9). Bahraini activist found guilty, sentenced in social media case, his lawyer says. Retrieved from http://entertainment.topnewstoday.org/tv/article/2745175/
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