2. A specialist in generating interactive ideas through
gaming, social media management + application
development and digital convergence to build a powerful
online community
3. Objective
• Understand the positioning of a brand and its product to
Listen develop an engagement strategy.
• Build a community and personally connect with the brand
and each other. Socialize with the community by tapping
Engage into the viral nature of social networks.
• Use the connect to influence your network towards
Influence accomplishing your brand, campaign and business goals.
Introduce the four pillars of social media
4. Consumers sharing experiences
• Build interesting • Long term focus
content & as a consumer
engagement Platform
Applications Facebook
Online events Real time updates
Foursquare
Twitter
YouTube
• Real Time • Visual Impact
Customer • Mobile connect
Conversation
Forum
Engagement
9. Mumbai Indians
Content objective: Product promotion & Fan Acquisition
Mumbai Indians is the 6th largest Fanpage on Facebook in India
The only IPL team to have over 2 million fans (2,005,000) fans.
The next closest IPL team has 611,325 fans.
Average new fans a day: 8000
Crosslink with Bookmyshow.com
to promote sale of tickets for IPL4
Promotion of the Mumbai Indians
website and the fantasy cricket
platform present there
The next step: we built an e-commerce platform
for the purpose of selling tickets and are building
a platform to sell Mumbai Indians merchandize
on facebook
10. Mumbai Indians
Mumbai Indians support badges, widely used during the IPL
And many more…
11. Mumbai Indians
An independent study conducted by Ac Nielsen and McKinsey put Mumbai
Indians on top of all other IPL teams on social media
14. Adidas Cricket
Content objective: User Engagement
Adidas Cricket had 24,144 fans in Sept. 2010
Adidas Cricket today has 1,140,177 fans in a span of 7 months.
Currently, this page is the 2nd biggest sports brand page in India
Red Digital has created a Fantasy Cricket game platform for Adidas
Cricket on the Fanpage.
Adidas previewed its annual sale on the Fanpage before the stores
Adidas Cricket TVCs now premieres on the fanpage before being
launched on television
The page boasts of custom downloads from Adidas
Applications developed for user engagement and entertainment
15. Adidas Cricket
An independent study conducted by AC Nielsen & McKinsey put Adidas as
the most spoken about sports brand during the first 3 weeks of the cricket
world cup 2011.
17. Created and implemented an auction Application, that allows fans to bid and
win on Adidas memorabilia
18. To celebrate the harmony of Adidas and cricket, a user generated content
application was created, appropriately named – Immortal Words
19. A collage application for the World Cup 2011 where we urged fans to upload
their favorite pictures, from which a collage will be created and signed by
Sachin Tendulkar and Virender Sehwag
23. Khandani Rajdhani
Content strategy: Brand Awareness + Increasing footfalls
10,000 fans in the first month of operations
A showcase of pictures on facebook of the delicious
food that Rajdhani offers
Driving the audience from facebook to Rajdhani outlets
Successfully running campaigns to establish Rajdhani Thali as the
best Thali restaurant in India
28. Monginis
Content Strategy: Increase online sales
10,700 fans in the first month of operations.
Currently at 37,200 fans
Integrating an e-commerce solution for the
Monginis fan page allowing fans to order and gift
their favorite cakes online to their friends.
We are using Monginis on twitter like a customer service tool.
The widest deployment of Foursquare India has seen till date. Over
450 location already registered. 450 more locations in the pipeline.
Will allow each Monginis outlet to run local offers
29. Monginis
Ecommerce
Screenshots of the e-commerce platform for Monginis
30. Monginis
Birthday calendar application that picks your friend’s birthdays
and reminds you. Even prompts you to gift them a cake.
33. Godrej - Powerplay
Content Strategy: Fan Acquisition + Brand promotion
Powering the entire backend for Godrej’s loyalty program, Powerplay
Providing complete social media management with content and
creative direction on social media:
Direct communication with audiences on Facebook
Customer service on twitter
Giving the participants access to register for the program through
Facebook, taking the contest to the people rather than getting people
to the contest
Effective use of Facebook marketing to enhance
reach and audience of the promotion through IPL 4
• Over 70,000 people on the page presently
38. Unified Florists
Content Strategy: Increase online sales + User Engagement
Launched Unified Florists' “Geo-targetted” digital
presence on Facebook
Development of a completely customized e-commerce
platform for selling flowers
The e-commerce platform boasts of:
Smart search functionality
Apart from flowers there are chocolates, cakes, etc. for sale
Complete payment solution on facebook
Built-in holiday list for occasion discounts completely
automated
Currently delivering offline all across India and in the region of
Philippines and United States of America
42. Edu-Associates
Content Strategy: Brand Awareness + Strategic fan acquisition
Launching Edu-Associate’s social presence on facebook
India’s first job portal for teachers on Facebook
Recruiter application:
Where teachers can upload their resumes and Universities can
search through them.
Targeting to create a database of teachers & Universities online
Endeavour to positioning the fanpage as a place for the betterment
of education in India
45. EsselWorld
Content Strategy: Increase park visits + awareness of events and new rides
Was initially being managed by a garage
agency which got the page name and url
branded wrongly (both are permanent
once selected).
With our contacts at Facebook we had the
name and url changed.
Currently at over 32,000 fans
Ticket booking application to soon go live
on Facebook
Currently being used at the hub of
EsselWorld’s college promotion Fun-O-Logy
48. World Series Hockey
Content Strategy: Increase awareness about the tournament and the sport
An franchise based hockey tournament launched by Nimbus
with official accreditation from IHF and HI
Page aims to create a buzz about the franchises, team owners,
the tournament and the sport itself
Present strategy revolves around education about the game
and its players.
51. Football Fest 2011
Content Strategy: Increase awareness about the tournament + sell tickets
A tournament launched by Celebrity Management group in Kolkata.
Will see Argentina and Venezuela play an official at the Salt Lake
Stadium for the first time in India.
The page will act as a vehicle to build support for Football in India
once the game is over
The game is being broadcasted live on ESPN
54. Pulse Mall (Pune)
Content Strategy: Build a base of shoppers who frequent the mall
A unique concept to stay away from the fierce
competition of malls in the area.
Targeting the local community of Pune
Base of over 3000 people only from the Pune area
who get early access to discounts, offers, schemes
and contests in the mall.
Soon to introduce Foursqaure local offers at store
level
57. California University Silicon Valley
Content Strategy: Build interest among students for admissions
Prospective students will get an opportunity to know more about
the university from the people who matter
Alumni will be able to connect with new and prospective student
and help them qualify to the admission
The page will talk about the teaching methodology, student profile,
campus, lifestyle, events, etc.
Setup programs on the page to identify deserving candidates and
provide them grants and scholarships
58. Building a powerful online community relies on the ability
to create an emotional connect with individuals and
thoughtfully draw them into becoming a powerful and loyal
marketing tool which drives others to the experience.