The document discusses Recommend.ly, a tool that aims to help social media users discover and share engaging content. It does this by analyzing users' interests and social connections to suggest relevant content. Users can then easily post this content to platforms like Facebook and Twitter. The goal is to help inactive users become more active by simplifying content creation. Benefits include discovering personalized content without searching multiple sites and scheduling posts for later.

1. Conversation Starters

2. What is Recommend.ly?
Aimed to be a conversation starter on
social platforms, Recommend.ly intends to
help users build popularity.
Recommend.ly evolved from the pain of
social media users and brands on the
no.1 problem consistent & compelling
content that can propel conversations!

3. OVERVIEW

6. What is Recommend.ly?
Discover
Interesting and relevant content based on
their Interest Graph
Express
Better through intelligent matches with
Friend Interest Graphs

7. What is Recommend.ly?
Single Click Share
Is easy and across popular platforms:
from Email, to SNS & Chat Apps
Time Appropriate
Schedule posts in advance and never
miss an occasion with premium feature
PostQ

8. What’s the pain point?
90% of social media users are inactive
If there is a simple way to create content, there
is a chance that many of these inactive users
could become active.
User Side
90% of social media
users are inactive
If there is a
simple way to
create content,
there is a
chance that
many of these
inactive users
could become
active.

9. What’s the pain point?
90% of social media users are inactive
If there is a simple way to create content, there
is a chance that many of these inactive users
could become active.
Brand Side
Content creation on
social media by brands is
not truly scalable!
What if
customers
create content
with brand
weaved into it?

10. Features
Posts relevant content to Facebook
Tags relevant content in respective updates
Queueing of content for future posting (most notably
birthdays users forget)
Single Click Posts to multiple networks (via
Facebook, Twitter, LinkedIn, Email, Whatsapp,etc)
Web and Desktop access
Complete API access

12. What were the results like?
Active Users
84% 73%Increase in
Popularity
45%Average Increase
64%
Increase in Facebook
Usage

13. What users have to say?
OVERVIEW
Based on the interest graph of the user and his social
graph
No need to go to various sites for great content –
professional and personal
Post to Facebook wall in just 1 click
I love when people like my
updates @vikramshah
OVERVIEW
Thanks from the bottom of my
heart @gloriajenner
OVERVIEW
Cant live without it
@dylanburrell

14. What experts have to say?
OVERVIEW
Based on the interest graph of the user and his social
graph
No need to go to various sites for great content –
professional and personal
Post to Facebook wall in just 1 click
Nifty tool! @marismith
Forbes top 50 social media influencers in the world
OVERVIEW
Really neat tool for marketing
on social media
@michaelstelzner

15. Where have we been
covered?
OVERVIEW
Based on the interest graph of the user and his social
graph
No need to go to various sites for great content –
professional and personal
Post to Facebook wall in just 1 click

16. Birthday Cards

17. Local Events
Local events based on the
users location & what-day-
is-it-today are pushed to
users basis their interest.

18. Topics
Quotes
Hollywood
Sports
Tech
Fashion
Entertainment

19. The content is customized for
every user based on
his Interest Graph
User also has the ability to
search & store
his keywords
One click publishing – publish
now or post
it later

20. Friend’s picture
can be easily
customizable
Happy Birthday to a super person!
Shared using Recommend.ly
Editable text
From
User’s photo

21. Posted via brand’s application

22. Benefits of Recommend.ly
Discover
Express
Share

23. Competition, Revenue & Startup
Flipboard, trap!t,
123 Greetings
vs Recoly
Pricing &
Revenue
Team
Experience
FREEmium
Partner Licensed
content
Personalized content
creation & curation
over consumption
Focuses on user popularity
over comprehensiveness
STL: Patent-pending
algorithms
500+ digital
campaigns
Scalable tech &
machine learning;

24. BENEFITS TO PUBLISHER
• New and Unique Viral Content: Increasing PV / Timespent
• Highly Sharable Experience – bringing in new users
• Hyper targeting via Recommendly’s Patent-pending Algorithms
• Detailed User Profiling
• User Friend Info (Including Birthdays)
• User Interest Graph
Premium Features Possible:
• In App Content Placement + Co-Branding
• Mobile Notifications via App

25. BENEFITS TO RECOMMEND.LY
• Exposure via Publisher Users –> Sign Ups
• Branding Opportunity
BENEFITS TO USERS
• Customized / Personalized content
• Opportunity to get popular by sharing
• Notification of Important Info
• Multi Device Access (Web, Mobile, Tablet)
• One Touch Sharing
• Content Queuing for their streams

26. How to overcome the
content hurdle?
OVERVIEW
Ready Conversation Starters
Events: Personalized cards for friends’
birthdays, events like fathers day
Trending content on various topics –
quotes, health, sports, entertainment etc.
Trending content from user defined keywords

27. How to overcome the
content hurdle?
OVERVIEW
Content Suggestions
Based on the interest graph of the user and
his social graph
No need to go to various sites for great content –
professional and personal
Post to Facebook wall in just 1 click