1. BLOODSOURCE BLOOD &
MARROW ADVISORY COUNCIL
MEMBERS
Wm. Jahmal Miller, MHA
Formerly of Sutter Health & Kaiser Permanente
Anzio Williams
KCRA 3/KQCA 58 News Director
“Be The Match in 2010”
Sustaining The Movement To Increase African American
Blood & Marrow Donors

2. The Facts
 Blood & bone marrow matches are much more
likely to be found within the same ethnic group.
 African Americans comprise only 2.7% of bone
marrow registrants nationally and 2.3% of blood
donors in the greater Sacramento region.
 African Americans represent 8% of the total
population in the Sacramento region; 11%
nationally.
 Therefore, African Americans in need of marrow
matches are at a disadvantage when compared to
Caucasian and Latino patients in California and
the nation as a whole.

3. Who Is He & What Is He To You?
 Pioneering African
American who
revolutionized medicine
 Created system for the
storing of blood plasma
 Established & served as 1st
Medical Director of the
American Red Cross blood
bank.
 Organized the world's first
blood bank drive,
nicknamed "Blood for
Britain".
What would he say today?

4. Power In The Blood:
Transformative & Healing
 “There Is Power In
The Blood”
 “The Blood Will Never
Lose Its Power”
 “I Know It Was The
Blood”
 “Nothing But The
Blood”
 Let’s practice what we
“preach”!!!
Blood comes from the inner-most
part of our being - The Marrow.

5.  Funding from Novartis Diagnostics, Inc. for
BloodSource and Runyon Saltzman & Einhorn,
Inc (RS&E) in November 2009 to design and
execute a localized African American Outreach
Media Campaign to increase levels of blood
donation and bone marrow registration among
African Americans.
 Five months later, this campaign has exceeded
its goals and built a solid foundation for
achieving sustained results.
Bloodsource 2010 Media Campaign
Targeting African Americans

6. The Barriers
 Fear and a lack of understanding of the registry and
blood donation process.
 A general mistrust of the medical community.
 TUSKEGEE SYPHILLIS EXPERIMENT
 Between 1932 – 1972 by U.S. Public Health Service
 An experiment on 399 black men, all in the late stages of
syphilis.
 Known cure found in 1947 but the U.S. STILL permitted the
experiment in order to see the effects in blacks.
 RESULTS: 28 died from syphilis; 100 dying from related
complications; 40 of the wives became infected; and 19
children being born with syphilis.
 Lack of education or awareness of the importance of
joining the bone marrow registry and donating blood.

7. Media Campaign Samples:
Print, Radio, Web & Televised

8. The Results
 African American Blood Donors
 Jan 11 through Feb 14
 2009: 457 donors
 2010: 580 donors
 27% increase
 African American Bone Marrow Registrants
 January
 2009 – 11 donors
 2010 – 69 donors
 527% increase
 February
 2009 – 13
 2010 - 48 (to date)
 269% increase

9. General Campaign Successes
 Campaign launched in December of 2009. W/in 1st 45
days:
 More than 30 million media impressions in the
Sacramento market.
 Raised awareness levels among African Americans in
the Sacramento region from 46% to 53%.
 Launch event resulted in extensive media coverage
 Advisory Board including key African American leaders
created and opened doors to groups, associations and
State Capitol staff.
 33% increase in blood donors and a 344% increase in
bone marrow registrants vs. same time period in 2009.

10. Where Do We Go From Here?
 DONATE blood
 REGISTER w/ national bone marrow
registry
 ENGAGE
 Companies, Employers, Employees
 Churches
 Social, Civic & Professional Associations
 Regional, State & National Sigma Pi Phi
Fraternity – The Boule’
Make A Commitment TODAY!
“What Will You Do To Sustain the Movement?”
www.bloodsource.org/areyouin/