Cognition

COGNITION: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SO IT REFERS TO ALL THESE MENTAL PROCESSES, AS WELL AS THOUGHTS AND MEANI G PRODUCE BY COGNITIVE SYSTEM.

ENVIRONMENT AFFECTIVE SYSTEM COGNITIVE SYSTEM AFFECTIVE RESPONSES COGNITIVE RESPONCES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object]

EXAMPLE 2: I DON`T LIKE THIS INSURANCE AGENT BECAUSE HE DONOT POSSESS GOOD KNOWLEDGE OF INVESTMENTS. ,[object Object],[object Object],[object Object],[object Object]

PURCHASE BEHAVIOUR IS COMPLEX FUNCTION OF:::::::::::::

AFFECTIVE AND COGNITIVE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

AFFECTIVE SYSTEM: IS ,[object Object],[object Object],[object Object]

5 BASIC CHARACTERISTIC OF AFFECTIVE SYSTEM ,[object Object],[object Object],[object Object],[object Object],[object Object]

CONTINUE……….. ,[object Object],[object Object]

4. CAN RESPOND TO VIRTUALLY ANY TYPE OF STIMULAS. ,[object Object],[object Object],[object Object],[object Object]

CONTINUE…. ,[object Object],[object Object]

CONGNITION: ,[object Object],[object Object],[object Object]

3.PLANNING  DETERMINGH HOW TO SOLVE PROBLEM TO REACH A GOAL 4.DECIDING  COMPARING ALTERNATIVES AND SELECTING THE BEST. 5.THINKING  COGNITIVE ACTIVITY THAT OCCURS DURING ALL THESES PROCESSES( THINKING PROCESS OF ALL ABOVE: FUNCTION OF C. SYSTEM: TO INERPRET, MAKE SENCE OF AND UNDERSTANDING SIGNIFICANT ASPECTS OF THEIR PERSONAL EXPERIENCES:

MARKETING IMPLICATIONS ,[object Object],[object Object],[object Object]

BRAND IMAGE: EXAMPLE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cognition

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Cognition