2.  Visit www.everycrave.me
 Available via Web, Facebook app, Windows 8 and
Android.
 Currently on 5th release
 EveryCrave Webteck Pvt. Ltd. – Founded October
2010. Incorporated in March 2012
 Based out of Bangalore, India
 Nearly 100 registered businesses in Bangalore
catering to over 600 needs across 5 sectors –
F&B, Clothing, Consumer Products, Consumer
Services and Lifestyle related

3. Powered by Top Brands
and many more…

4. Our Mantra – „Why do we exist?‟
 To help online consumers get what they need
by pressing a button.

5. Status of the Online Consumer
 <1% of Indian retail consumers
currently shop online
 Why?*
 Lack of awareness at time of purchase
 Lack of authenticity, Delayed/Failed deliveries + Credit Card issues
 Lack of incentives for users to shop online(besides Price.)
 Wants to buy online! 3Cs -Convenience, Choice
and Cost primary drivers
 Current choices –Online marketplaces and stores,
Deal sites etc, Niche ecommerce portals,
generally preceded by Google!
-Source: „UberIndia‟ market survey with over 15000 internet users in Ban

7. Current online approach of
Brands
Content “A consumer needs all this
Blog/email
Newsletter information at one stop to
make an informed
purchase!”
Online
Social
Store/marke
Profile
tplace
Business
Digital
Presence Community
Commerce
& Conversations
=
Website Deal site
Static Information Deals and Offers

8. Solution
 Happy User = “Get em‟ MADE and PAID !”
THE „AHA‟ experience! – Press a button and get what you wan
3 STEPS TO A HAPPY USER @ EveryCrave
Step 1 Step 2 Step 3
„Crave it‟ – Enter your Receive and avail a Refer offers to other
needs/wants via Web RELEVANT and users and earn rewards
or Mobile PERSONALIZED offer and Cash!

9. Underlying Magic
 „Crave- assist‟ – Users can assist other users by
referring offers to them.
 „Crave-suggest‟ – Users can suggest craves to
relevant businesses.
 „Power Profile‟ – Online profile where users share
content and get paid through affiliate program
 „EC Kiosk for Business‟ – Customized Storefront
where brands can connect and sell to online
consumers.
 Benefits for Users
 Smarter Purchasing Decisions
 Save costs.
 Earn money.

10. DEMO
Visit www.everycrave.me
Video - Watch the Demo of our latest release for Windows 8 at
http://www.youtube.com/watch?v=zdQNJE8HpMs

11. TRACTION
Key Businesses metrics: Key User metrics:
• 1. Nearly 100 businesses • Over 1000 registered users in
addressing over 300 common Bangalore. Over 600 active
needs/craves in Bangalore consumers and nearly 15000 more
already, including some global have asked for invites. Rolled them
brands like Golds out over the new year - Part of the
Gym, Sony, Baskin NEW YEAR REVOLUTION
Robbins, Health and Glow etc. and campaign.
numerous small businesses. • Customers across Facebook
• Over 20% businesses migrating to app, Windows 8 app and
Premium Kiosks, with 5% deeper android(just released) clocking
engagements(upto 10000$ per user growth rate of over 80% week
engagement). Pipeline created for on week.
2 new paying customers each • Web stats - Avg time per visit=8
week. mins, Pages/visit=7 and over
• 3. Sectors spanning Food & 45%returning visitors
Beverage, Clothing, Products, Serv
ices and Lifestyle related
businesses.

12. Market Overview
Market Analysis Market Trends
• Retail In India • Personalized Offers- 80% of shoppers
• $470 Bn in 2011 and is expected to in India said they want to receive
grow to $675 Bn by 2016 and $850 Bn personalized offers and
by 2020 - Source Wikipedia recommendations through digital
channels. - Capgemini
• Online Retail
• Accounts for <1% Total Retail in India. • Huge eCommerce ready market
• India set to grow fastest with APAC • 10 million internet users who actually
region at a CAGR of over 57% buy online in India, there are about
between 2012-16. 150 million internet users or around 75
million households that are 'ready' for
• India e-tailing market in 2011 was
ecommerce. Source: IBNLIVE
about $600 Mn and expected to touch
$9 Bn by 2016 and $70 Bn by 2020 –
estimated CAGR of 61%. – Source: • Almost everyone intends to shop online
Forrester • In average, not even 1 out of every 10
• By 2014, India is expected to exceed respondents said that they do not
the US in terms of Internet population. intend to make online purchases. –
Source: Trak.in

13. Revenue Model
 Currently – SaaS fee from Business for
EveryCrave Kiosk. (Deeper engagements for
customization)
 Branding and Transaction charges

14. DE-RISK – „Protecting the
Downside‟
Customer Acquisition High Inventory, Poor
High Churn, Low Loyalty
Costs Supply chain
• Industry Avg: Rs 500- • Charter memberships – • Presently most sites are
1500 per customer First step profitability per horizontal, serves
• Lower costs by increased user approach. everyone, inventory
virality by giving • Average visitor spends 8 based. No engagement
incentives for users to mins on the site per with customer, to repeat.
sign up visit, and visits 10 pages. • EveryCrave is also a
• others(100% referral • Increased engagement- Horizontal site based on
commission for charter >Increased purchases made to order/just in time
membership) • Increased loyalty by purchasing instead of
• Direct marketing in endorsing offers and made to stock/buy to
colleges underway. Very profile. stock models
warm response. • Digital Marketing • EveryCrave is focused
• EveryCrave app also relationships through on building targeted
built on Facebook. Blog, Mailing lists and relationships with
Windows 8 Phone app offline customers using
technology which ensure
launching soon. • connects excluding
repeat purchase.
• Reduces customer Facebook, and twitter
acquisition costs promotions
significantly

15. Competition and Distancing
• www.flipkart.com, www.snapdeal.com, www.groupon.co
Deal sites and m, www.jabong.com
• Multiple deals and increased consumer engagement,
relevance and informed purchasing over „get lucky‟
marketplaces approach
• Community intelligence into buying process
• Ability to refer offer and earn cash.
• www.justdial.com, www.sulekha.com
Online • Higher engagement and micro-level relevance. Also
commerce centric with offers letting users directly
purchase, over just connect with providers.
classifieds
• Consumer Centric as opposed to Seller Centric
• www.refer.ly and www.instamojo.com
Referral sites • EveryCrave Power Profile where users can share
content like they share on Facebook on Twitter, and
also get paid for their content and contribution.

16. Team
Jagat
Chandni
Chief Sadhaka/ Hustler
Designer/Ops
Sai Akash
Co- hacker/ Co- hacker
Communitu
Manager

17. Looking for partners to grow
together!
Contact : jagat@everycrave.me Thank you!