1. Preparing students and educators to succeed
by providing access to the latest
Microsoft software, training, and certification
Name
Title
Date

2. Changing IT Workforce
• Recent 2010 IDC study looked at 52 countries
representing 98% of total worldwide IT spending and
found:
• IT employment will rise by 5.8 million jobs in 4
years from 2010 – 2013
• 51% of total IT employment will be software
related
• This market will drive the creation of more than
75K new businesses.
• Vendors in this ecosystem have revenues of
$535B in revenue and invest nearly $180B in the
local economies

3. IT Academy Solution:
The Microsoft IT Academy program….
is a complete technology education solution connecting students, educators,
employers and local communities through a life-long learning model of leading-edge
technology skills development.
It was developed to…
bridge the gap between education and the real-world by equipping students with the
IT skill sets they need for successful careers in today’s technology centered job market,
and providing professional development resources for educators.
Institutions who can benefit…
public or private K-12 schools, vocational schools, correspondence schools, junior
colleges, colleges, universities, or scientific/technical schools that are institutionally
accredited by an accrediting agency nationally recognized.

4. Microsoft IT Academy Program Objective
Employers want: Institutions want: Educators want: Students want:
• Skilled employees • Reduce costs • Relevant curriculum • Real-world training
• Productive workers • Relevant learning • Time-saving options • Employability
• Job-ready recruits • Maximization of assets • Engaged students • Valuable credentials
• Attract students and • Skilled students
talent

5. The Value of the Microsoft IT Academy Program
INSTITUTIONS ADMINISTRATORS EDUCATORS STUDENTS
Drives future-ready • High-Value, Low-Cost • Access to leading- • Hands-on Experience
skills development Program (low risk) edge technology
training driving • Increase the chances
Promotes school as a • Enhances towards industry of getting a good job
member of the ITA employability for recognized with internationally
global community students certifications recognized Microsoft
professional
Enriches community • Simple program • Comprehensive credentials
by bridging the administration and technology curriculum
technology skills gap management • Receive college credit
• Professional for earning
• Professional development certification
development opportunity for all
resources educators and staff
“What we are trying to do here in “The fact that we can put on these “The power behind the Microsoft IT “Microsoft certification opens the
Conalep Nuevo León is help close trainings with official curriculum Academy Program name has door to employment. It gives
Mexico’s technology gap at and certified trainers, at a price helped us recruit more quality students a way to prove they know
different socioeconomic levels and that’s extremely affordable, just students, which allows us to do the skills that the job requires. It
gives our students a better job and blows everyone away.” what we do best: train them.” takes the risk factor away from the
a better life.” employer.”
-Bill Doherty, Director, -Terry Hand, CIS Instructor, -George Anderson,
-Jorge Gabriel Covarrubias,
@ONE Project of the California Ogeechee Technical College Managing Director, Zenos
Dean of Conalep Nuevo León Community College System

6. The Value of the Microsoft IT Academy Program
Save Teachers Lower Institution Provide Educator Validating Skills Partnership with
Time through Costs through Professional through Microsoft:
Curriculum: Lab Resources: Development : Certification: Member
MSNDAA, MCT, and access Academic Pricing, Website,
E-Learning, MOC,
TechNet, Lab to E-Learning and 2nd Shot, Testing Marketing
MOAC, E-
Licenses E-Reference Center Resources,
Reference, Lesson
Locator Tool,
Plans
Case Studies
Providing industry-leading IT training and Microsoft certification to enhance
employability, college success and encourage life-long learning

7. Microsoft IT Academy Program Fast Facts
• Available in Volume Licensing
• 10,000 IT Academy members worldwide
• Present in 160 countries
• 180,000+ students certified last year through IT Academy members
• Over 500,000 students consumed eLearning courses last year
• Over 1,200 IT Academy educators became Microsoft Certified Trainers (MCTs)

8. Saving Teachers Time
Curriculum
E-Learning
E-Reference Library
MOAC
MOC
Digital Literacy
Educator Tools

9. IT Academy Curriculum Solutions
“In the box”… with membership “Preferred Benefit”… discounted rate
E-Learning Academic Curriculum
Lesson Plans
Professional Curriculum
Digital Literacy

10. Curriculum: E-Learning “In the box”
E-Learning Benefit Overview Fast Facts:
Educators and other staff employed at the
What is it: institution can use E-Learning for Professional
• Unlimited internet access to up to 250 award- Development – which helps to lower PD budgets
winning internet accessible Microsoft E-Learning
courses Can be used as a standalone self-study course or as
Lesson Plans
• Available in 17 languages supplementary to classroom instruction
Takes only a few minutes to provision a course to
Value to Educator: multiple students
• Educators can use E-Learning as the core
curriculum or supplementary to an existing For an additional fee, IT Academy members can
E-Reference curriculum both in and out of the classroom purchase non-Microsoft E-Learning
• Educators can manage multiple E-Learning courses
for a single class and easily assign activities using
the group-level messaging feature
Digital • Educators can access usage reports for each of
Literacy their students to ensure progress
Value to Student:
• E-Learning provides students with more hands-on
Academic practice through a multimedia learning experience
Curriculum • Can be used as self-study in and out of the
(MOAC) classroom allowing the student to capture
concepts at their own pace
Professional Technologies Covered:
Curriculum • Office, Windows client, Windows Server, SQL
(MOC) Server, Visual Studio and Dynamics

11. Curriculum: Lesson Plans “In the box”
E-Learning Benefit Overview Fast Facts:
Lesson plans Include:
What is it:
• Links to E-Learning
• Supplemental lessons based upon certification
• Quiz material
exam objectives and include links to relevant
E-Learning, free demos and videos • Student projects
Lesson Plans • References to videos to be used in class or out
of class for reinforcement
Value to Educator:
• Saves time with ready to use lesson plans to use as
is, or to customize for specific teaching and
learning goals
E-Reference • Supplements E-Learning and maps to Certification
• Includes ready to use project-based learning
activities for higher education, high school and
middle school students
Digital
Literacy Value to Student:
• Allows students to use project-based learning
activities to demonstrate and practice skills on
Microsoft Technologies and prepare for
Academic certification
Curriculum
(MOAC) Technologies Covered:
• Specialized Lesson Plans on Office
2010, SharePoint, Windows 7, Windows Server
Professional 2008 and Expression Web
Curriculum • Exam Readiness Kits (ERK) mapping to Microsoft
(MOC) Technology Associate (MTA) are also available

12. Curriculum: E-Reference “In the box”
E-Learning Benefit Overview Fast Facts:
5 Educators and other staff employed at the
What is it: institution can use E-Reference for Professional
• Internet access on any device with an internet Development – which helps to lower PD budgets
connection and browser to over 120 technology
books Over 120 titles available for online access
Lesson Plans
• Available for up to five educators or staff within the
institution Access supported via internet connection and
browser
Value to Educator:
• Used in the classroom educators can print pages of
E-Reference content or activities to use with students
• Used for Professional Development educators can
search, add books to a personal bookshelf,
bookmark, and make notes
Digital
Literacy Value to Student:
• Educators can print for student reference and
classroom use
Academic Technologies Covered:
Curriculum • The library includes topics on: Office & Productivity
(MOAC)
Applications, Operating Systems, Databases &
Reporting Tools, Web Applications & Services,
Hardware and Gadgets, Home Networking &
Professional Security, and Entertainment & Gaming
Curriculum
(MOC)

13. Curriculum: Digital Literacy “In the box”
E-Learning Benefit Overview Fast Facts:
Digital Literacy includes E-Learning and
What is it: assessments so students can skip concepts they
• The Microsoft Digital Literacy E-Learning have mastered and focus on the topics they need to
curriculum provides essential computing skills for round out their skills set.
learners new to computing
Lesson Plans
Languages: English, Thai, Latin American Spanish,
Value to Educator: Brazilian Portuguese, Danish, Polish, Japanese,
• Digital Literacy can be used as a remedial tool for European Portuguese, French, German, Italian and
Hungarian. Turkish, Russian, and Arabic versions will
some students and as a means of exploring new
be available soon.
topics for others
E-Reference • A Digital Literacy Certificate Test for students who
want to demonstrate their mastery of all five
courses is available for printing
Value to Student:
Digital
Literacy • Can be used as self-study to get ramped up on
basic computer skills and online safety
Technologies Covered:
Academic • Computer Basics
Curriculum • The Internet and World Wide Web
(MOAC)
• Productivity Programs
• Computer Security and Privacy
• Digital Lifestyles (which covers digital media)
Professional
Curriculum
(MOC)

14. Curriculum: Academic Curriculum (MOAC) “Premium”
E-Learning Benefit Overview Fast Facts:
Maps to the following Certifications:
What is it:
• Microsoft Office Specialist (MOS)
• Microsoft Official Academic Curriculum (MOAC)
• Microsoft Technology Associate (MTA)
provides everything academic instructors need to
plan, prepare, and conduct hands-on classes • Microsoft Certified Technology Specialist (MCTS)
Lesson Plans covering Microsoft Technologies • Microsoft Certified IT Professional (MCITP)
• The MOAC series can be taught over a period of 8, • Microsoft Certified Professional Developer
(MCPD)
10, 16, or 18 weeks
Value to Educator:
E-Reference • MOAC is used as the core curriculum and includes
textbooks, lab manuals, instructor resources,
course setup ideas, lecture outlines, teaching tips,
online labs, assessments, Microsoft Office
PowerPoint slide presentations, and instructor
Digital guides
Literacy
• Wiley Faculty Network seminars helping prepare to
teach current and new technology
Value to Student:
Academic
Curriculum • MOAC includes textbooks, lab manuals, online labs
(MOAC) and practice certification exams for specific titles
Professional Technologies Covered:
Curriculum • Office, Windows Client, Windows Server, SQL
(MOC) Server, Visual Studio, and MTA

15. Curriculum: Professional Curriculum (MOC) “Premium”
E-Learning Benefit Overview Fast Facts:
Academic pricing for MOC materials is limited to
What is it: Microsoft IT Academy members at the VL and
• Microsoft Official Curriculum (MOC) is instructor Advanced level.
led training intended for IT professionals and
developers who build, support, and implement MOC labs require use of Microsoft Virtual PC, which
Lesson Plans Microsoft solutions enables two or more operating systems to run
• MOC products are designed for short-term courses concurrently on one computer. One virtual
such as seminars, workshops, and clinics and are computer can host the virtual PC labs that provide
can be adapted for classroom use students with a fully configured and consistent
learning environment.
E-Reference Value to Educator:
• MOC is available in several formats including:
Course, Workshop, Clinic, and Seminar that can be
adapted for classroom use as the core curriculum
• MOC includes student workbook, lab setup guide,
Digital instructor guide, and hands-on labs to help
Literacy
prepare students for the given technology
Value to Student:
Academic • Opportunity to learn and experience hands-on
Curriculum Microsoft technologies
(MOAC)
Technologies Covered:
• Maps to Microsoft Technology Specialist, IT
Professional Professional, and Professional Developer
Curriculum certification exams
(MOC)

16. Learning Content Development System (LCDS)
Benefit Overview
What is it:
• The Microsoft Learning Content Development System
(LCDS) is a free tool that enables educators to create
high-quality, interactive, online courses
• The LCDS allows anyone to publish E-Learning
courses and Learning Snacks by completing the easy-
to-use LCDS forms that seamlessly generate highly
customized content, interactive activities, quizzes,
games, assessments, animations, demos, and other
multimedia
What does the LCDS offer?
• Develop and deliver content quickly, while it is timely
and relevant
• Web content can be hosted in a learning management
system
• Choose from a wide variety of forms for authoring rich
e-learning content and Silverlight-based interactive
components
• Develop course structure and easily rearrange it at any
time
• Download sample courses (LCDS must be installed)
http://snackbox.microsoft.com/Pages/CreateSnack.aspx

17. Validating Skills
Certification
Academic Pricing
Become a Testing Center

18. Certification = Employability for Students
• 55% of Hiring Managers consider employee certification as a criterion for hiring 1
• 46% of Hiring Managers consider employee certification as a criterion for promotion 1
• 63% of Hiring Managers feel that certified individuals are more productive than their
counterparts 1
• 40% of individuals reported that Microsoft Certification was a factor in improving their
ability to find or keep a job or lead to a promotion 2
• 43% of individuals reported salary increases as a result of Microsoft certification 3
• 53% of individuals believe obtaining a certification makes them more marketable 4
• 93% report becoming more skilled in Office Applications as a result of getting certified 5
• 50% time reduction on common tasks by companies using Office certified personnel 6
“It’s truly a global marketplace, especially in the IT world. If you don’t have a
certification that validates you have the needed skills, you’re at a
significant disadvantage.”
Bill Doherty, @ONE Project,
College System of California
Sources
1. IDC Study
2. MCP Customer Satisfaction Study
3. Redmond Magazine survey of compensation for IT Professionals
4. Intrepid Survey
5. Certiport Global Survey
6. MSBC Study

19. Academic Certification
IT Academy members receive academic pricing on MCP Certification
Vouchers Fast Facts:
IT Academy members receive free Microsoft Office and Technology Helps differentiate students as they pursue a career
Associate vouchers for educator development in technology
Helps institutions get the most out of their
ALL IT Academy Program Curriculum formats prepare individuals for technology investment by validating real world
Certification knowledge and skills
Types of Certifications
• Step 1: Digital Literacy Certificate - Beginner Exams can be taken onsite and included as an
integral part of the course
• Step 2: Microsoft Office Specialist – Application Specialist
• Step 3: New Technologists – Technology Associate
• Step 4: Technology Specialist – Product Specialist
• Step 5: IT Pro or Professional Developer – Job role specific
Information Worker IT Pro and Developer Certifications
DIGITAL
LITERACY

20. Microsoft Certification Family
Microsoft Certified
ARCHITECT
Microsoft Certified
MASTER
Microsoft Office Specialist
Microsoft Certified MASTER
IT PROFESSIONAL /
PROFESSIONAL DEVELOPER
Microsoft Office Specialist
Microsoft Certified EXPERT
TECHNOLOGY SPECIALIST
Microsoft Office
Microsoft Technology
SPECIALIST
ASSOCIATE
IT Certifications MOS Certifications

21. IT Certification Progression
Board Review
Microsoft Certified MCA Validates expert level skills within a specific technology
ARCHITECT Trusted Advisor/Leader/Consultant
Computer Based and Hands –on Exams
Microsoft Certified MCM
Select Prometric Testing Centers Worldwide
MASTER Validates expert level skills
MCTIP/
Computer Based exams
Microsoft Certified
MCPD Prometric Testing Centers Worldwide
IT PROFESSIONAL /
PROFESSIONAL DEVELOPER Validates job role skills (why & when)
Computer Based exams
Microsoft Certified MCTS Prometric Testing Centers Worldwide
TECHNOLOGY SPECIALIST Validates job ready skills (how)
Web based
Microsoft Technology MTA Academic classroom
ASSOCIATE Validates foundational knowledge (what)
Student Certification

22. MOS Certification Progression
Validated through multiple specialist and expert exams
Microsoft Office Specialist MASTER Validates breadth and depth of Office suite skills
Word Expert, Excel Expert, PPT, & Outlook or Access
MASTER
Computer Based Hands-on Exams
Microsoft Office Specialist EXPERT Word and Excel Only
EXPERT Validates advanced Office skills (depth)
Microsoft Office Computer Based Hands-on Exams
CORE Focuses on single Office suite product
SPECIALIST Validates Office skills (what & how)

23. Certification - Roadmap for Employability
K-12 Higher Education Employment
Associate
Complementary IT Skills Training

24. Become a Testing Center
ALL IT Academy Program members are eligible to become a Testing
Center to offer students and educators convenient, onsite testing.
Fast Facts:
There is no cost to become a test center
Two exam delivery partners to work with:
IT Academy members will be able to offer students
• Certiport - for Office and Technology Associate Certifications onsite testing
www.certiport.com
Certiport and/or Prometric offer great support
• Prometric - for IT Pro & Developer Certifications
http://www.prometric.com/ITA/ Gain access to marketing campaigns to help
communicate the value of certification to students
Institutions will need to appoint a Testing Center Administrator and
Accept the Terms & Conditions

25. Help Lower Costs
Lab Resources
Lab Licenses
MSDN Academic Alliance
TechNet

26. Lab Resources: Lab Licenses
Benefit Overview Fast Facts:
Institutions that subscribe to the Microsoft IT
What is it: Academy Program through a Volume Licensing
Lab Licenses • Provides software licenses for use on school lab Agreement obtain product licenses through those
computers agreements. Products and services licensed through
these agreements may be used in labs.
Value to Educator:
• Allows educators to teach students the latest
Microsoft technology on the school lab computers
at a low cost
Value to Student:
• Allows students to learn and experience the latest
MSDNAA Microsoft technologies in the classroom
Technologies Covered:
• Technologies covered and number of licenses
depend on licensing agreement
• Volume Licensing – Microsoft Office 2010,
Windows 7, Microsoft Visual Studio 2008,
Microsoft Exchange Server 2007
• Advanced – Microsoft Office 2010, Windows 7,
Microsoft Visual Studio 2008, Microsoft Exchange
Server 2007
TechNet
• Essentials – Microsoft Office 2010

27. Lab Resources: MSDNAA
Benefit Overview Fast Facts:
Institutions with a Volume Licensing Agreement
What is it: (CASA, EES, OV-ES) receive one free membership to
Lab Licenses • MSDN AA subscriptions give members easy access the MSDN Developer Academic Alliance (Developer
to the latest development tools, operating AA) or Designer Academic Alliance (Designer AA)
systems, server software, documentation, and programs.
technical resources for instructional or research
purposes
Value to Educator:
• Access to the most relevant Microsoft Technologies
for classroom and professional development
MSDNAA Value to Student:
• Students gain hands-on experience with the latest
Microsoft tools and technologies
Technologies Covered:
• Visual Studio, Windows 7, Windows Server, .Net
Enterprise Servers, Visio, Expression and Project
• Visit MSDNAA for more information
TechNet

28. Lab Resources: TechNet
Benefit Overview Fast Facts:
Microsoft IT Academy members at the Advanced
What is it: program level and attach to their Volume Licensing
Lab Licenses • Includes downloads and premium technical Agreement receive one Not For Resale (NFR)
resources to help efficiently evaluate, test, and version of Microsoft TechNet Subscription
troubleshoot Professional.
• It also includes opportunities to evaluate beta
versions of the software, which may include Keep skills up to date and industry relevant by
previews of upcoming Microsoft software incorporating the rich selection of classroom
resources and services available from TechNet
Subscriptions.
Value to Educator:
• Provides monthly updates with the latest
authoritative technical information on Microsoft
solutions, straight from the source
MSDNAA
Value to Student:
• Allows students to learn the latest Microsoft
Technologies in the classroom
• Offers software, knowledge base articles, service
packs, how-to articles, security updates, resource
kits, tools, and utilities
Technologies Covered:
• Exchange Server, Forefront, Internet Explorer,
TechNet
Office, SharePoint Products, SQL Server, System
Center, Windows, Windows Server
• Visit TechNet for more information

29. Keeping Educators Current
Professional Development
Microsoft Certified Trainer (MCT)
E-learning and E-Reference Access
Educator Tools

30. Microsoft Certified Trainer (MCT)
The MCT program provides tools, resources, and other benefits to help Fast Facts:
you thrive as both a technologist and an educator. The benefits can help
you build, maintain, and prove your expertise on Microsoft products and Over 15,000 Instructors/Educators in
technologies, as well as help you prepare for, teach, and support blended the community today
learning solutions. The MCT program offers a large and dynamic range of
benefits, including these highlights: Can download all the Microsoft Official Curriculum
Trainer guides from the MCT Portal
• IT Academies receive 1 FREE subscription to the MCT Program
Through this community we can help prepare
• MCT Download Center: Lesson Plans, Trainer Guide, classroom members on the latest technologies and tips on
setup, ppts for all Microsoft Official Curriculum TECHNICAL courses deliver a particular course
• MCT Welcome Kit
• Use of MCT Logo
• MCT Town Hall: Access an archive of recorded train the-trainer
events, community presentations, an other content of interest
• Upload your own presentations and host your own "shows.”
• FREE TechNet Plus Direct Subscription
• MCT Newsgroups
• MCT Private members site
• Special Offers

31. Educator Readiness and Professional Development
Educators at participating IT Academy institutions have a unique opportunity to leverage ALL the resources in the IT
Academy Program to update their skills on the latest technologies and continue their own professional development. This
benefit will help to lower costs for the institution and provides educators with the flexibility to learn anytime, anywhere.
Step 1 Step 2 Step 3
Prepare Validate Join
Learn new skills by leveraging the Validate skills by taking a Certification Join a community of over 15,000
IT Academy curriculum resources instructors and educators
• Microsoft Office Specialist (MOS)
• E-Learning PD libraries • Microsoft Technology Associate (MTA) • Use the FREE subscription to join
• E-Reference • Microsoft Certified Professional (MCP) the Microsoft Certified Trainer
• MOC program

32. Partnership
Marketing Resources
Private Members Site
IT Academy Program Locator Tool
IT Academy Program Logo use
Welcome Kit

33. Marketing Resources
It Academy Program member institutions are encouraged to use
all of the available Microsoft IT Academy marketing materials to Fast Facts:
highlight their affiliation with Microsoft and promote a position Members are the first to hear about new products,
of IT education leadership. curriculum and certifications coming to market
IT Academy members are invited to local, regional,
• Resources to get started with IT Academy membership global events
are mailed to the customers in the welcome kit:
http://www.Microsoft.com/education/MSITAcademy/benefits/ IT Academy members get the opportunity to
marketingresources.mspx participate in marketing campaigns that will
promote their institution, teachers and students
• Use the Microsoft, IT Academy Program Member logo to
market their institution
• Be discovered by millions of potential students by having
the institution listing in the IT Academy locator
• Get free posters, videos, and other marketing collateral
on the exclusive IT Academy member site

34. Customer Support
For any questions related to the Microsoft IT Academy Program and
its benefits, contact your local Regional Service Center.
Contact information is available at:
www.microsoft.com/education/msitacademy/itapcontactus.mspx

35. Customer Support
Customer Service Microsoft Academy Service
Partners (MASP)
• Our global Regional Service Centers Microsoft Academy Service Partners can
provide IT Academy educators and help you "unpack" and utilize your IT
Academy benefits by answering questions
administrators assistance with E- such as the following
Learning, Member Website, Lesson • Which curriculum best fits my classroom
Plans, Digital Literacy, and non-limited or syllabus?
program benefits • What is the best way to use the E-
Learning that came with my IT Academy
• Regional Service Center Support hours membership?
are Monday - Friday 6:30am PST - • How can I train my IT staff on a particular
5:30pm PST technology?
• Can I become a testing center on
• For worldwide contacts for phone and Microsoft Certification exams?
email support, please visit our Service • How can I let current and potential
Center Contact page students know I am a Microsoft IT
Academy Program member?
• For worldwide contacts please visit our
MASP page

36. For more information about the
Microsoft IT Academy Program please visit:
www.microsoftitacademy.com

37. Appendix

38. Recommend the Learning Snack to help customers
navigate the IT Academy Member Site
The Microsoft IT Academy members web site is available to administrators and teachers from
institutions that subscribe to the Microsoft IT Academy Program.
• It keeps members informed about program benefits and updated on Microsoft IT Academy news
• It lets administrators and teachers view and modify their membership details, and manage the
Learning Management System access codes available to them
• It also provides marketing resources to increase the member institutions’ visibility as centers for
top-quality education on Microsoft technologies
https://www.microsoft.com/education/itacademymembers/
start.mspx#step2

39. Recommend the Learning Snack to help customers
discover the E-Learning Portal
The Microsoft IT Academy E-Learning Portal is the gateway to the Instructor Learning Management
System for teachers and the Microsoft IT Academy Online Learning Program for students.
• The Instructor Learning Management System helps educators manage student users, provide
access to courses, and track students progress.
• The Microsoft IT Academy Online Learning Program is where students access the E-Learning
courses that are assigned to them. These online courses incorporate a blend of different media to
keep students involved and interested. Depending on student requirements, E-Learning courses can
be used to supplement classroom instruction or as stand-alone course offerings.
https://www.microsoft.com/education/itacademymembers/
ITAELearning.mspx#EKD

40. IT Academy Member Success Stories
See how members are embracing technology by offering the Microsoft IT Academy Program and
Microsoft certifications to their students. Students are earning certifications, gaining real-world
experience, and embarking on careers with major corporations.
Videos, Case Studies and Testimonial Quotes are available at:
www.microsoft.com/education/MSITAcademy/success.mspx