If your marketing effort has lost its shape and you're not getting the return on marketing spend you had hoped for, you should seriously consider attending the highly rated Power Up Your Direct & Digital Marketing Workshop in Cape Town on June 7, 2012 At the workshop you'll discover: How to build a strong marketing foundation to increase your sales result dramatically and in record time How you can translate understanding of your target market to admirable conversion results How to leverage the power of digital marketing to attract more qualified leads and prospects and convert them to sales How to effectively use social media in your marketing mix for a real return on investment Why profiling, database, conversion flows and words matter now more than ever