1. Everything
Holiday
follow us on:
www.verticalresponse.com

2. 12 Email and Social Media Sites for the Holidays (and All Year Round).
The holidays are here, and we know busy entrepreneurs like you are working hard to make the most of it. So, we
thought we would help out and share some of our favorite email and social media tools and resources to assist
with your marketing. They’ve sure helped us. And, using social media and email together can help you get your
messages read this season and beyond. So here are 12 email and social media sites for the holidays (and all
year round). Happy Holidays!
1
Killer Buttons
We’ve developed our very own, easy-to-use call to
action button creator called the VerticalResponse
Button Builder! It allows you to easily create your
own call-to-action buttons to place in your emails or on
your website. Type in your text, choose your style, and
download your button, drag it to your desktop, or email it to
yourself, and you’re good to go!
2 Copywriting Tips
Copyblogger.com is chock full of relevant,
quick articles to make you think about your copy
in new and different ways. Check out their insights,
ideas and tips to make your copy even stronger.
3 Email Rendering in
Different Email Clients
Have you ever sent yourself a test of your
email and it looked different than what you expected?
That’s because email clients like Gmail render the code
differently than Outlook. Avoid strange looking emails by
sending a test to EmailOnAcid.com and see how it looks
in 48 of the most popular email clients and mobile devices.
It takes 5 minutes, and you can test up to 3 email clients
for free!
follow us on:
www.verticalresponse.com 1

3. Happy Holidays Gift: 12 Great Email & Social Media Marketing Tools & Resources
4 Which Test Won?
Testing is an exciting and essential aspect of email
marketing; however, it often gets overlooked. Anne
Holland’s site, WhichTestWon.com, was developed to
educate and inspire businesses and marketers about
testing. According to Which Test Won, testing can help
generate 40% more leads and 20-25% more sales, yet
fewer than 40% of marketers do any tests at all. Give your
testing skills a spin by taking the weekly ‘Which Test Won’
poll. You might be surprised by the results!
5 Subject Line Checker
Did you know that over 35% of spam is
detected by the subject line? Get into the inbox
by checking your subject line. Quickly preview your
subject line across email clients and devices.
6
VerticalResponse
Marketing Blog
The VR Marketing Blog is VR’s very own
resource for everything from building your email list,
savvy subject lines, copywriting success, email delivery,
and more. We’re also proud to have won an International
Stevie® Award for best copy and content, be a finalist in
the American Business Awards, and get named as one
of the top 5 blogs to jumpstart your email marketing by
Kabbage, Inc.
follow us on:
www.verticalresponse.com 2

4. Happy Holidays Gift: 12 Great Email & Social Media Marketing Tools & Resources
7 Link Shortening
Service & Tracking
Since Twitter only allows for 140 characters,
you’re pretty short on space. Though links in your tweets
are now automatically shortened to 19 characters,
services like Ow.ly or Bit.ly will also allow you to shorten,
customize, track and analyze all of your links.
8 Social Media &
Twitter Management
Want to organize, manage and post to your
Facebook, Twitter & LinkedIn accounts all in one
place? VerticalResponse Social is our social media
communications dashboard that gives you the ability
to create, schedule and publish campaigns within your
VerticalResponse account. It also provides free suggested
content based on your industry and interests, a content
calendar, and a custom engagement score. You can also
see and manage all replies and comments to your posts.
9 Online Influence
Discover your ‘online influence’ and compare
scores with friends or competitors. Klout provides
social media analytics by measuring data from
your networks including Twitter, Facebook, LinkedIn,
Foursquare, YouTube, Last.fm, Blogger, YouTube,
Flickr, Google+ and even Instagram. Keep up with the
competition and check back daily to see how influential
you are.
follow us on:
www.verticalresponse.com 3

5. Happy Holidays Gift: 12 Great Email & Social Media Marketing Tools & Resources
10
Facebook Personalization
& Apps
Take your Facebook business page to a whole
new level with customized templates and platforms. Several
free or inexpensive companies provide Facebook apps
that allow you to personalize your page and engage your
audience beyond the basics. Here are a few of our favs:
Involver, North Social, Offerpop, Wildfire and Shortstack.
11 Facebook Insights
& Analytics
Facebook Insights is a free service included
with your business Facebook page that provides metrics/
analytics regarding your Facebook growth, demographics,
consumption of content and trends. It’s a great way to
understand your audience and increase engagement.
12 Sites & Blogs Social Media/Marketing:
Keeping up to date with the latest marketing/
Social Media Examiner
social media hints, tips & trends is a must.
Here are some of our favorites we visit on a daily basis: MarketingProfs
Social Media Today
Small Biz: ClickZ
Inc. Small Biz Trends iMedia Connection Mari Smith
American Express OPEN Forum Convince & Convert
follow us on:
www.verticalresponse.com 4