The lines between traditional Product and Design roles are continuing to blur. Collaboration, empathy and action are just a few of the qualities expected in todays creative problem solver. Jacob will discuss what he's learned designing and shipping products from both Adobe's Experience Design and Product teams and how you can bring your own ideas to life.

1. Jacob Surber
@jacobsurber
Product
is
Design

2. Let’s start from the beginning

3. I was a Flash guy…

4. Flash brought:
Creativity
Logic
+
Interaction
Animation
+

5. Ad
Agency
Tech
Consulting
+
Adobe
XD
+

8. There is no better feeling
than shipping

9. What is product?
“Product”

10. What my parents think i do:
?
What I think I do: What I really do:
What my users thinkWhat my friends think I do: What my team think I do:

11. We’ve all “shipped”

12. What I’ve learned
from shipping

13. Thing #1
Importance of telling
your story

14. We all have a story
idea
passion
dream
goal

15. Idea’s have two opposing forces
Entropy
Momentum
&

16. How do you define that story?

17. Visually
http://zurb.com/article/917/how-much-life-does-the-paper-napkin-sketc

18. Speed & Volume
are you friends
Change your venue
Don’t be alone
Wrong is not a word

19. Resources:
Course
Library of Examples
Blog Posts
University
Suite of apps:
Surveys
Testing
Feedback
Apps

20. Experientially

21. Experientially

22. “The importance of selling your vision”
Kevin Rose
via Medium
A team aligned behind a vision
will move mountains.

23. Empathy
Fellow designers, let’s try to get through a
day without saying “empathy” or “story”
https://twitter.com/zeldman/status/456217272840122368

24. Empathy
for management

25. Thing #2
The art of execution

26. execution
over
ideation

27. execution
does not imply
SUCCESS

28. Steve
Fisher
@hellofisher

29. Be Proactive
1#

30. Don’t over commit
2#

31. “The difference between
successful people and
very successful people is
that very successful
people say ‘no’ to almost
everything.”

32. Invest in Foresight
3#

33. Know the difference
between problems
and solutions
4#

34. Understanding the
requirements and
contraints of the project
5#

35. Product is about
Collaboration
Thing #3

36. Collaboration is the
foundation of relationships

37. Does collaboration imply
compromise?

38. “Have a healthy
disregard for
the impossible”

39. 57 Things
Adobe
“Originality is overrated.
Difference isn’t the goal.
Better is.”

40. Thing #4
The importance of
Letting Go

41. Passionis the most
power tool for any creator

42. Workflow
Waterfall
Agile
Lean

43. Quality
Uncertainty
Workflow

44. Constant
Iteration

45. Is there a regression
from the age of
specialization?

47. Thing #5
Leadership

48. Lawyers

49. Executive Creative Director
Creative Director
Sr. Designer
Designer
Jr. Designer

50. What can you do?

51. Leadership comes from
everywhere
it’s the small things

52. Have a point of view
& be able to back it up

53. "Nothing extraordinary
is ever achieved through
ordinary means"
@scottbelsky

54. Creative process is about
moments in time

55. Thank you!
@jacobsurber