This document summarizes the services of a consulting firm called CNC. CNC provides strategic consulting services to large food and beverage companies. Their services include business planning, strategic development, organizational restructuring, and qualitative research. They have experience working with major companies like Coca-Cola, Kraft, and Dannon. CNC consists of experienced consultants with backgrounds in line management roles at large corporations. They take a hands-on approach to projects and focus on delivering actionable solutions and results for their clients.

1. CNC

2.  Our core strength lies in identifying the critical
issues of complex projects and providing strategic,
actionable solutions that accomplish your objectives.
CNC

3. We Deliver:
 innovative and analytic thinking
 objective and strategic insights
 superior leadership & communication skills
 exceptional results that drive your business
CNC

4. COMPANIES WHERE WE HAVE
DELIVERED VALUE
• ADB/Borden
• Brown Forman Beverages
• The Coca-Cola Company
• The Dannon Company
• Domino’s Pizza
• Haagen-Dazs
• Hershey Food Corporation
• Kiwi Brands
• Kraft General Foods
• Lowe’s Companies
• Michael Foods
• Miller Brewing Company
• Snapper
• Welch Foods
• WhiteWave Foods
CNC

5. APPROACH
o We have worked on a wide range of assignments for a variety
of clients, including some of the best known and respected
companies in the world.
o We work on a project specific basis or to fill a need to close a
talent or capabilities gap.
o We are experts at managing complex projects involving
multifunctional organizations or business units, providing
strategic counsel and unbiased insights.
o We believe there is no ‘one size fits all’ approach. We use our
vast experiences and expertise to meet your individual needs.
o We work with you to accomplish your objectives as an active
and committed partner.
CNC

6. AREAS OF EXPERTISE
 Business Planning – Existing and New Businesses
 Strategic Value Development
 Organizational Restructuring
 Qualitative Research, Marketing Analytics
CNC

7. BUSINESS PLANNING
– EXISTING AND NEW BUSINESSES
New product/new category assessments and business case development to
guide investment priorities and provide solid strategic direction.
 Assessed, quantified and developed new product lines/ new categories, including research,
category, consumer and situation assessments, concept creation, development of positioning
statements and commercialization elements and strategy.
 Conducted total category assessments to evaluate business potential, including consumer,
customer and competitive evaluations, economics, risks, strategic recommendations and
supporting rationale.
 Developed business cases for new products including opportunity assessment, financials, risks,
recommendations, etc.
 Identified ways to strengthen the consumer proposition. Developed financial assessment
guidelines as well as brand role, aspirations, positioning/architecture statements and test market
selection criteria.
CNC

8. BUSINESS PLANNING
– EXISTING AND NEW BUSINESSES
Development of business and marketing plans, planning models and
processes, and long term strategies to drive business growth.
 Created comprehensive business strategies, long-term channel strategies and development plans.
 Standardized research processes for advertising, packaging, and new products to create efficiencies
and conducted Best in Class review of suppliers.
 Led project team consisting of internal and external resources to develop division strategy and
prioritized work plan for short and long term development.
 Created annual marketing plans and long term marketing vision.
 Developed new approaches and new models for division planning including content, process, timing
and format.
 Developed local market assessment and planning processes to enhance local market opportunity
identification, leading to a more consistent strategic approach to address these opportunities.
 Revamped content, structure and timing of a system for marketing program communication.
Created guiding principles, future direction and work plan resulting in a new approach to provide
more focused, useful sales materials that are better linked to marketing and sales priorities.
CNC

9. STRATEGIC VALUE DEVELOPMENT
Creation of customer value propositions to answer the question from
your customers: “Why should our firm purchase your offering
instead of your competitor’s?”
 Developed strategic goods and services bundles including identification,
assessment, prioritization and development of new products and new
categories.
 Crafted existing products and services into a customer value proposition,
leading internal multi-functional team to develop an objective SWOT and
features/advantages/benefits of major components and sub-components of this
value proposition.
 Led work team to develop customer positioning of strategic innovation
pivotal to long term success.
CNC

10. ORGANIZATIONAL RESTRUCTURING
Clarification of roles, decision rights, accountabilities and processes to
improve organizational efficiency and effectiveness.
 Framed responsibilities, scope, structure and deliverables for newly created functional groups.
 Restructured key functional groups to improve efficiency and effectiveness, including analysis of
current situation, identification of unmet needs and problem areas and recommendations for
revisions to structure, processes, roles and responsibilities.
 Led company wide project involving 11 different functional areas with multiple stakeholders to
optimize the marketing process.
 Clarified roles, responsibilities, decision rights and work flows across marketing processes,
including detailed accountabilities for each function, roles for each business unit and detailed
process maps to improve efficiency and effectiveness.
 Reorganized headquarters based marketing function to facilitate the management of both
established businesses and new businesses.
CNC

11. Internal and external customer research to source ideas and to gain a
better understanding of issues and to inform strategic decisions.
 Developed targeted questionnaires / discussion guides and conducted
interviews to gather insights. Conducted comprehensive analysis and
summary of feedback, insights, and implications.
 Conducted “Best-in-class” supplier research, including custom research and
analysis, summary of findings, implications and recommendations.
QUALITATIVE RESEARCH
CNC

12. JoAnne C. Nightingale
• President: CNC
• 20+ years experience
• Prior Line Management Experience: Kraft Foods, Procter & Gamble, IBM
• Education: Master of International Business - University of South Carolina,
BA – University of Virginia
John W. Seeley
• 25+ years experience
• Prior Line Management Experience: Procter & Gamble
• Education: MBA – The Amos Tuck School at Dartmouth College; BA -
Grinnell College
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13. CNC NETWORK
 Valerie Smith
• President: Valerie Smith Consulting
• 25 years consulting experience with a focus in management & organization development
• Prior Management Experience: SMS/Siemens, Sun Company
• Education: MPA- American University; BA -Boston University, Ohio Wesleyan University; NTL &AR Mastery
 Jack Wilson
• Senior level executive with an extensive background in sales, marketing, and operations.
• Prior Management Experience: SVP The Coca-Cola Company, VP The Zyman Group, EVP/CCO NuCO2 Inc.
• Education: B.S. Business - Pennsylvania State University
 David Chopko
 President: Fox Hollow Professionals
 30 years domestic and international management experience in M&A, finance, marketing & product development.
 Prior Management Experience: W.L. Gore , E.I. DuPont De Nemours & Co.
 Education: MBA- Northwestern University; JD – Duquesne University; BA – University of Delaware
 David Weinberger
 President: Customer Centric Strategy
 28 years of consumer/shopper insight & marketing analytics expertise
 Prior Management Experience: Kraft, Home Depot, The Coca-Cola Company, Georgia Pacific, Burke Marketing
 Education: University of Alabama
 Michael Nightingale
 32 years executive/senior management experience with a focus on general management and customer service
 Prior Management Experience: President/COO MEDecision; GM- Medical Associates; President/CEO – GMIS; SMS /Siemens
 Education: MBA – Harvard Business School
CNC

14. CNC
• We are a unique resource.
• For 20 years we have delivered exceptional results.
• We offer the management skills and breadth of experience of much larger firms, but take a
personal “hands-on” approach with your business.
• We possess both exceptional leadership and communication skills.
• We are strong strategic and analytic thinkers, results oriented and have a bias for action.
• We do not produce theoretical non actionable reports that sit on the shelf, but actively
engage with you, our client to deliver results that drive your business.
CNC

15. NEXT STEPS
Contact us
to see how we can help you
accomplish your business
objectives
jacn.cnc@verizon.net
610.486.0153
CNC