Fivestarcontentrobertsimonfinal2simonwaller

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More than ever before, we’re operating in a global business environment. While this presents massive opportunities, it also puts pressure on brands to create content that’s relevant to an international audience. Most businesses understand the need for translation but underestimate the importance of globalising their content. Every day organisations around the world experience self-inflicted brand damage by not considering how their content will be perceived in other countries. Even when language is not the issue, cultural differences can hamper the effectiveness of your content marketing initiatives. In this session, content marketing consultant Sarah Mitchell shares experience and advice gleaned from more than 20 years working in corporate environments outside her home country. You’ll receive guidance on how to globalise your content to attract a culturally diverse audience with definite recommendations on things to do and what to avoid doing. At the end of the session, you’ll have a clear idea on how you can attract customers from every corner of the world. This presentation was originally created for Content Marketing World Sydney - 2014.

Globalising Content for an International Audience

Typeset

As presented at Content Marketing World 2013. The art of good content marketing creates stories that help establish an emotional connection with your audience so that you can build trust, credibility, loyalty, and long-term customers. The science of good content marketing is digging into the numbers and making sure you are getting the right content, to the right people, at the right time to influence their behavior and drive business results. So, get out your paint brushes and slide-rules and join this Lunch & Learn session that will highlight best practices and companies who have gotten this mix or art and science right – how they did it, the results, and what you can takeaway to use in your own content marketing plans today.

Mixing Art and Science for Content Marketing Success

Jeff Freund

Online marketing realtors2019-compressed

Matthew Rathbun

Infusing Digital Strategy Into your WordPress Website

turnystudios

Technology companies are known for being on the cutting edge and driving innovation. However, much of their marketing content reads like a dry technical manual and does little to distinguish them from their competition. This problem can worsen if the marketing department and the technical team don’t understand each other – the marketers know they need to educate their audience and focus on the business benefits, but the technical experts want to show all the features to appeal to the end user. Companies may end up with content that explains the features but does little to engage a potential customer and get them to take the next step in the sales cycle. This session will show B2B technology marketers how to use content marketing strategies to become ‘customer-centric’, rather than ‘feature-centric’. In doing so, they will convert more leads and shorten their sales cycles.

“Demand Generation/Creating Content that Converts and Shortens the Sales Cycl...

Content Marketing World

The web is a visual medium…and credibility is won and lost in the blink of an eye. Images are like currency in the world of social media. Your brand needs a visual content strategy. And yet…we leave visual content strategy in the hands of talented (but strategically inexperienced) graphic designers. This is a huge mistake. From graphics and videos to text and apps, all content must be within your control. Starting today, content marketers own visual content strategy. This session will give you seven (and a half) tips to help you improve your visual content strategy. Learn how to audit your existing visual content resources, control the eye on your website, and create shareable visual content assets. You may be surprised at the storytelling techniques you can pick up from unlikely places. Even if you’ve never pushed a pixel in Photoshop, you can plan and govern an effective, measurable visual content strategy. This presentation on visual content strategy is much more than theory…it is a practical action plan for the content marketer. And it includes examples of how the eyes read a website in a Z Pattern using comic books. Yes, you can learn something from comic books and other sequential art to improve your branded content marketing storytelling. Educational materials written by Buddy Scalera and Designed by Ivan Ruiz of Ogilvy CommonHealth Worldwide. http://www.ochww.com #visualcontentstrategy All copyright holders respective owners. Used for educational purposes.

Seven & a Half Tips to Jump Start Your Visual Content Strategy

Buddy Scalera

Content marketing production processes are broken. Most organizations can’t crank out the wide variety of content needed because their processes are outdated, inefficient, and riddled with waste. Oh, and then there are tools. Content marketers don’t have the right ones for the jobs at hand. In this presentation, content strategy guru Scott Abel, The Content Wrangler, will demystify the benefits of intelligent content for content marketers and outline the changes needed in order for marketers to take advantage of the approach. Attendee takeaways: How adopting intelligent content can turn a content marketing department into a content marketing factory How some brands are leveraging intelligent content to produce more content with less effort Lessons learned from the pros working in the trenches What you’ll need to get started #CMWorld

Creating A Digital Content Factory: Getting Started with Intelligent Content

Scott Abel

Mapping Content to the Entire Customer Journey (CMW 2016)

Kevin Briody

Creating a Winning Brand Content Strategy #SEJSummit

Search Engine Journal

ITM - Delivering the Promise of Cross-Media with Premedia

Jeffrey Stewart

The power of the spoken word as a means to convey a story is also a powerful strategy when it comes to your content marketing plan. With so many content strategies to choose from, using audio is often overlooked and nderrated. This session is designed to show you how audio can be a strong, effective content strategy that offers consistency, leverage and results! Go beyond the basic idea of what you think podcasting is and expand your knowledge of how audio and business can work together successfully.

“How to Develop Amazing Audio and Podcast Content Marketing”

Content Marketing World

Content marketers have roughly the same goals when it comes to creating and distributing content along the travel customer journey: Make consumers aware of their offerings, move them from consideration to booking, serve them well en route and in the destination, and continue the conversation after travelers return home to encourage a second visit, stay or journey. This presentation, delivered by the Pace team at Content Marketing World 2015, focused on engaging an audience with different types of content suited to varying stages of the travel customer journey. Key takeaways: -Discover your audience and build a customer journey -Focus on content that provides inspiration or information according to journey stages -Find contributors everywhere—partnerships, community, professionals, staff -Use channels independently and together to get your content out there -Start small, measure success, and test and learn

Engaging, Entertaining and Retaining Your Travel Audience

PaceCo

Content Marketing is P2P

SPROUT Content

Getting the Most out of online Marketing Torrington & Honiton

Get up to Speed

Women led business beehive & Torrington

Get up to Speed

Content Marketing for Associations & Nonprofits: An Overview

Steve Drake

Content Marketing for Non-Profits & Associations

Content Marketing World

Wallet Wise Marketing for Realtors 2018

Matthew Rathbun

[CMW 2014] I Think We're Alone Now

Marketo

How to Fuel Your Content Marketing Engine with Curation - Content Marketing W...

Curata

Semelhante a Fivestarcontentrobertsimonfinal2simonwaller (20)

Globalising Content for an International Audience

Mixing Art and Science for Content Marketing Success

Online marketing realtors2019-compressed

Infusing Digital Strategy Into your WordPress Website

“Demand Generation/Creating Content that Converts and Shortens the Sales Cycl...

Seven & a Half Tips to Jump Start Your Visual Content Strategy

Creating A Digital Content Factory: Getting Started with Intelligent Content

Mapping Content to the Entire Customer Journey (CMW 2016)

Creating a Winning Brand Content Strategy #SEJSummit

ITM - Delivering the Promise of Cross-Media with Premedia

“How to Develop Amazing Audio and Podcast Content Marketing”

Engaging, Entertaining and Retaining Your Travel Audience

Content Marketing is P2P

Getting the Most out of online Marketing Torrington & Honiton

Women led business beehive & Torrington

Content Marketing for Associations & Nonprofits: An Overview

Content Marketing for Non-Profits & Associations

Wallet Wise Marketing for Realtors 2018

[CMW 2014] I Think We're Alone Now

How to Fuel Your Content Marketing Engine with Curation - Content Marketing W...

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