The document provides tips for using social media communication effectively. It recommends sharing mostly third party content that helps others (80%) and some content about your own business (20%). Key tips include: writing blog posts and breaking them into tweets, LinkedIn posts, Facebook updates, and other platforms to drive traffic back to the main blog; using images and video to engage audiences; curating content on Pinterest and YouTube; and creating podcasts and SlideShare presentations from blog content. The overall message is to repurpose content across multiple platforms to build an audience and provide value to others.
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Social Media Communication Tips for Sharing Content and Helping Others
1.
2. SOCIAL MEDIA COMMUNICATION TIPS
SOCIAL MEDIA IS ABOUT
SHARING GOOD CONTENT AND
HELPING OTHERS. RESULTS
COME FROM ENGAGING,
CARING AND PROVIDING VALUE.
MitchJackson.com 800.661.7044
3. SOCIAL MEDIA COMMUNICATION TIPS
MY GENERAL RULE IS THAT
ONLY 20% OF MY POSTS ON
THE VARIOUS PLATFORMS ARE
ABOUT ME OR MY BUSINESS.
MitchJackson.com 800.661.7044
4. SOCIAL MEDIA COMMUNICATION TIPS
THE OTHER 80% ARE FOCUSED
ON SHARING TIPS AND
CURATING GOOD THIRD PARTY
CONTENT THAT HELPS OTHERS.
MitchJackson.com 800.661.7044
6. SOCIAL MEDIA COMMUNICATION TIPS
REMEMBER THAT IN TODAY’S
DIGITAL WORLD, WE’RE ALL
MEDIA COMPANIES.
MitchJackson.com 800.661.7044
7. SOCIAL MEDIA COMMUNICATION TIPS
IT’S ALSO IMPORTANT TO
APPRECIATE THE FACT THAT
WHILE CONTENT IS KING,
CONTEXT IS EVERYTHING!
MitchJackson.com 800.661.7044
8. SOCIAL MEDIA COMMUNICATION TIPS
START WITH A GOOD PROFILE
ON EACH PLATFORM. YOU ONLY
HAVE ABOUT 9 SECONDS, THE
AVERAGE ATTENTION SPAN OF
A GOLDFISH, TO CAPTURE
SOMEONE’S ATTENTION.
MitchJackson.com 800.661.7044
9. SOCIAL MEDIA COMMUNICATION TIPS
MAKE SURE TO COMPLETE
EACH PROFILE WITH YOUR
PICTURE, NOT A COMPANY
LOGO, AND A SHORT BUT
INTERESTING BIO.
MitchJackson.com 800.661.7044
11. SOCIAL MEDIA COMMUNICATION TIPS
SHARE YOUR NEW ANNOUNCEMENT OR UPDATE
IN A PROPERLY WRITTEN BLOG POST.
MitchJackson.com 800.661.7044
12. SOCIAL MEDIA COMMUNICATION TIPS
USE EFFECTIVE HEADINGS AND APPROPRIATE
KEYWORDS. USE A STORY FORMAT AND WRITE
IN YOUR OWN VOICE AND IN AN EASY TO
UNDERSTAND WAY.
MitchJackson.com 800.661.7044
13. SOCIAL MEDIA COMMUNICATION TIPS
MAKE THE POST INTERESTING AND EASY TO
READ. INCREASE INTERACTION BY ALWAYS
INCLUDING A PICTURE, GRAPHIC OR VIDEO.
MitchJackson.com 800.661.7044
15. SOCIAL MEDIA COMMUNICATION TIPS
EVERYTHING IS GOING MOBILE SO MAKE SURE
YOUR SITE IS MOBILE RESPONSIVE. NO
EXCEPTIONS!
MitchJackson.com 800.661.7044
16. SOCIAL MEDIA COMMUNICATION TIPS
EXAMPLES: CLICK TO SEE HOW WE’VE SETUP
OUR FIRM WEBSITE AND COMMUNICATION TIPS
BLOG.
MitchJackson.com 800.661.7044
18. SOCIAL MEDIA COMMUNICATION TIPS
SHARE THE CATCHY HEADING OF YOUR BLOG
POST, TOGETHER WITH A SHORT DESCRIPTION
ON TWITTER. INCLUDE THE LINK BACK TO YOUR
POST. USE A HASHTAG.
MitchJackson.com 800.661.7044
19. SOCIAL MEDIA COMMUNICATION TIPS
ALTHOUGH TWITTER ALLOWS FOR 140
CHARACTERS, TRY AND KEEP YOUR POST TO
ABOUT 120 CHARACTERS TO LEAVE ROOM FOR
PEOPLE TO RETWEET WITH COMMENTS.
MitchJackson.com 800.661.7044
20. SOCIAL MEDIA COMMUNICATION TIPS
BECAUSE PICTURES ATTRACT MORE ATTENTION,
ADD THE PICTURE YOU USED IN YOUR BLOG
POST TO YOUR TWEET.
MitchJackson.com 800.661.7044
21. SOCIAL MEDIA COMMUNICATION TIPS
IF YOU DON’T HAVE A PICTURE, USE ONE OF
THE FREE OR PAID ONLINE SERVICES TO GRAB
AN IMAGE THAT RELATES TO YOUR STORY (I
LIKE FOTOLIA).
MitchJackson.com 800.661.7044
22. SOCIAL MEDIA COMMUNICATION TIPS
YOU CAN ALSO USE “JING” (IT’S FREE) TO
CAPTURE A PICTURE OF THE TOP PORTION OF
YOUR BLOG TO USE LATER FOR POSTING ON
THE OTHER SOCIAL PLATFORMS.
MitchJackson.com 800.661.7044
23. SOCIAL MEDIA COMMUNICATION TIPS
SPEAKING OF TWITTER, TAKE YOUR BLOG POST
AND BREAK IT DOWN INTO 5-10 “SNAPSHOTS”
ADDRESSING KEY POINTS AND TOPICS.
MitchJackson.com 800.661.7044
24. SOCIAL MEDIA COMMUNICATION TIPS
EACH “SNAPSHOT” SHOULD BE WORDED IN ITS
OWN UNIQUE AND EYE CATCHING WAY. I USE A
WORD DOCUMENT AND KEEP A LIST OF THESE
“SNAPSHOTS” FOR FUTURE USE.
MitchJackson.com 800.661.7044
25. SOCIAL MEDIA COMMUNICATION TIPS
SIT DOWN AT NIGHT OR EARLY IN THE
MORNING AND USE HOOTSUITE OR BUFFER TO
SCHEDULE THESE ADDITIONAL TWEETS ONCE
OR TWICE A DAY, OVER THE NEXT 5-10 DAYS.
EACH TWEET LINKS BACK TO YOUR ORIGINAL
BLOG POST.
MitchJackson.com 800.661.7044
28. SOCIAL MEDIA COMMUNICATION TIPS
TAKE ONE OR MORE OF THE “SNAPSHOT”
TWEETS THAT YOU HAVE LISTED IN YOUR WORD
DOCUMENT AND SHARE IT ON LINKEDIN,
LINKING BACK TO YOUR BLOG POST.
MitchJackson.com 800.661.7044
29. SOCIAL MEDIA COMMUNICATION TIPS
NORMALLY I DO THIS IN BY TELLING
HOOTSUITE TO SEND OUT THE “SNAPSHOT”
TWEETS I SCHEDULE TO BOTH TWITTER AND
LINKEDIN. THIS SAVES ME TIME.
MitchJackson.com 800.661.7044
32. SOCIAL MEDIA COMMUNICATION TIPS
AGAIN, I TAKE ONE OR MORE OF THE TWEETS
I’VE LISTED IN MY WORD DOCUMENT AND RE-
PURPOSE THE LANGUAGE FOR FACEBOOK.
MitchJackson.com 800.661.7044
33. SOCIAL MEDIA COMMUNICATION TIPS
UNLIKE TWITTER, FACEBOOK POSTS CAN BE
LONGER SO I USUALLY ADD A BIT MORE
INFORMATION IN WORD BEFORE POSTING WITH
THE LINK BACK TO MY BLOG POST.
MitchJackson.com 800.661.7044
34. SOCIAL MEDIA COMMUNICATION TIPS
IMAGES ARE POWERFUL ATTENTION GRABBING
MAGNETS ON FACEBOOK AND WILL RESULT IN
MORE INTERACTION, SHARES AND COMMENTS.
MAKE SURE TO INCLUDE AN IMAGE WITH YOUR
POST.
MitchJackson.com 800.661.7044
35. SOCIAL MEDIA COMMUNICATION TIPS
RATHER THAN ALLOWING THE LINK TO MY BLOG
POST TO AUTOMATICALLY PULL AN IMAGE BACK
INTO MY FACEBOOK FEED, I PREFER TO UPLOAD
MY OWN IMAGE RELATING TO THE BLOG POST.
THIS WILL DISPLAY A LARGER IMAGE IN YOUR
FACEBOOK POST.
MitchJackson.com 800.661.7044
36. SOCIAL MEDIA COMMUNICATION TIPS
I HAVE A PERSONAL AND BUSINESS FACEBOOK
PROFILE AND DEPENDING ON THE NATURE OF
THE CONTENT, I POST TO EACH ONCE OR TWICE
A DAY. CLICK TO SEE HOW WE’RE USING
FACEBOOK FOR THE FIRM OR MY PERSONAL
PAGE.
MitchJackson.com 800.661.7044
38. SOCIAL MEDIA COMMUNICATION TIPS
GOOGLE + IS PART OF GOOGLE. WHAT YOU
POST AND SHARE IS INDEXED BY GOOGLE AND
DISPLAYED IN THEIR SEARCH RESULTS.
ENOUGH SAID!
MitchJackson.com 800.661.7044
39. SOCIAL MEDIA COMMUNICATION TIPS
JUST LIKE ON FACEBOOK, YOU CAN SHARE
POSTS, PICTURES AND VIDEOS.
MitchJackson.com 800.661.7044
40. SOCIAL MEDIA COMMUNICATION TIPS
MAKE SURE TO ADD “AUTHORSHIP” TO YOUR
PERSONAL PROFILE TO BUILD AUTHORITY AND
INFLUENCE. THIS WILL CREATE A VISUAL TIE
BETWEEN YOU AND YOUR CONTENT.
MitchJackson.com 800.661.7044
41. SOCIAL MEDIA COMMUNICATION TIPS
CREATING AND PARTICIPATING IN GOOGLE
HANGOUTS (SEE #10 BELOW) IS A STRONG
PLAY TO INCREASE INFLUENCE AND
CONNECTIONS.
MitchJackson.com 800.661.7044
42. SOCIAL MEDIA COMMUNICATION TIPS
ALSO KEEP AN EYE OUT FOR GOOGLE HELPOUTS
AS IT CONTINUES TO ROLL OUT.
MitchJackson.com 800.661.7044
43. SOCIAL MEDIA COMMUNICATION TIPS
CLICK TO SEE HOW I’M USING GOOGLE + AT MY
PERSONAL AND FIRM PROFILES.
MitchJackson.com 800.661.7044
45. SOCIAL MEDIA COMMUNICATION TIPS
IF YOU’RE NOT USING THIS PLATFORM THEN
YOU’RE MISSING OUT. UPLOAD THE PICTURE OR
SCREEN SHOT RELATING TO YOUR BLOG POST
AND ADD IT TO ONE OR MORE OF YOUR
PINTEREST BOARDS.
MitchJackson.com 800.661.7044
46. SOCIAL MEDIA COMMUNICATION TIPS
SEVERAL BOARDS I’VE SET UP FOR MY FIRM
INCLUDE CURRENT NEWS, VERDICTS AND
SETTLEMENTS, LEGAL TIPS, TESTIMONIALS,
VIDEOS, PHOTOS, PODCASTS, NEWSLETTER,
AND COMMUNITY SERVICE.
MitchJackson.com 800.661.7044
47. SOCIAL MEDIA COMMUNICATION TIPS
YOU SHOULD SETUP BOARDS THAT WILL BE OF
INTEREST TO YOUR CUSTOMERS OR CLIENTS.
MitchJackson.com 800.661.7044
48. SOCIAL MEDIA COMMUNICATION TIPS
USE THE CONTENT IN YOUR WORD DOCUMENT
(THE “SNAPSHOTS”) TO COMPLETE THE
DESCRIPTION IN PINTEREST.
MitchJackson.com 800.661.7044
49. SOCIAL MEDIA COMMUNICATION TIPS
ADD 3-4 RELEVANT HASHTAGS AT THE END AND
ALSO INCLUDE A LINK TO YOUR BLOG POST IN
THE SOURCE LINK BOX.
MitchJackson.com 800.661.7044
50. SOCIAL MEDIA COMMUNICATION TIPS
CLICK TO SEE HOW I’M USING MY PERSONAL
AND LAW FIRM PINTEREST SITES.
MitchJackson.com 800.661.7044
52. SOCIAL MEDIA COMMUNICATION TIPS
VIDEO IS HUGE ON SOCIAL MEDIA. WITHIN A
YEAR OF POSTING OUR FIRST VIDEO (IT WASN’T
VERY GOOD BUT IT WAS A START), WE
RECEIVED HUNDREDS OF NEW CLIENT
INQUIRES AND DOZENS OF NEW CASES.
MitchJackson.com 800.661.7044
53. SOCIAL MEDIA COMMUNICATION TIPS
I WAS ALSO FEATURED IN VARIOUS HIGH
PROFILE WEBSITES, BLOGS, AND EVEN THE ABA
JOURNAL. TALK ABOUT GOOD PUBLICITY!
MitchJackson.com 800.661.7044
54. SOCIAL MEDIA COMMUNICATION TIPS
IF YOU HAVEN’T ALREADY DONE SO, SETUP
YOUR YOUTUBE CHANNEL AND START MAKING
AND POSTING SHORT 1-3 MINUTE LONG
VIDEOS.
MitchJackson.com 800.661.7044
55. SOCIAL MEDIA COMMUNICATION TIPS
SHARE OTHER INTERESTING VIDEOS ABOUT
YOUR ACTIVITIES AND EVENTS ON YOUR
CHANNEL. PEOPLE WILL RELATE TO YOU WHEN
THEY LEARN MORE ABOUT YOUR INTERESTS,
PASSIONS, AND EVEN YOUR FAMILY.
MitchJackson.com 800.661.7044
56. SOCIAL MEDIA COMMUNICATION TIPS
YOU DON’T NEED A FANCY CAMERA AND THE
PROCESS IS PRETTY SIMPLE. THERE ARE PLENTY
OF “HOW TO” RESOURCES OUT THERE.
HINT: USING A LAPEL MIC IS KEY TO GETTING
GOOD AUDIO.
MitchJackson.com 800.661.7044
57. SOCIAL MEDIA COMMUNICATION TIPS
REMEMBER TO PAY ATTENTION TO YOUR
BACKGROUND AND HOW YOU LOOK. KEEP YOUR
VIDEO SHORT AND SWEET.
MitchJackson.com 800.661.7044
58. SOCIAL MEDIA COMMUNICATION TIPS
SOME OF THE BEST VIDEOS WE’VE SHARED ARE
THE ONES THAT DO NOT LOOK LIKE THEY ARE
PROFESSIONALLY SHOT.
MitchJackson.com 800.661.7044
59. SOCIAL MEDIA COMMUNICATION TIPS
FOR EXAMPLE, SIMPLY PUTTING THE CAMERA ON A
TRIPOD AND SHARING MY TAKE ON BREAKING
NEWS (CALLED NEWSJACKING) HAS RESULTED IN
ARTICLES ON LAWYERS.COM, NATIONAL
INTERVIEWS, SPEAKING ENGAGEMENTS, AND
BEING MENTIONED OR PROFILED IN BOOKS AND
PROMINENT BLOGS.
MitchJackson.com 800.661.7044
60. SOCIAL MEDIA COMMUNICATION TIPS
TIP: THERE ARE MANY SERVICES AND
PROGRAMS THAT WILL ALLOW YOU GET THE
AUDIO OF YOUR VIDEO TRANSCRIBED SO THAT
YOU CAN USE IT FOR A FUTURE BLOG POST.
MitchJackson.com 800.661.7044
61. SOCIAL MEDIA COMMUNICATION TIPS
OTHER SERVICES WILL ALLOW YOU TO RIP THE
AUDIO FROM THE VIDEO WHICH YOU CAN THEN
USE AS A PODCAST (DESCRIBED BELOW).
MitchJackson.com 800.661.7044
62. SOCIAL MEDIA COMMUNICATION TIPS
THE KEY IS TO KEEP THINGS INTERESTING AND
SNAPPY. DON’T BE A BORING BUSINESS
PERSON.
MitchJackson.com 800.661.7044
63. SOCIAL MEDIA COMMUNICATION TIPS
CLICK HERE TO SEE THE GOOD AND THE BAD AT
OUR YOUTUBE CHANNEL.
MitchJackson.com 800.661.7044
65. SOCIAL MEDIA COMMUNICATION TIPS
THIS OVERLOOKED PLATFORM IS WELL
RESPECTED AND USED SUCCESSFULLY BY
MARKING PROS AROUND THE GLOBE.
MitchJackson.com 800.661.7044
66. SOCIAL MEDIA COMMUNICATION TIPS
THIS PAST WEEK, I UPLOADED A NEW
SLIDESHARE ABOUT NEGOTIATION AND WITHIN
THE FIRST 24 HOURS IT HAD MORE THAN 900
VIEWS AND TRENDED ON TWITTER AND
SLIDESHARE.
MitchJackson.com 800.661.7044
67. SOCIAL MEDIA COMMUNICATION TIPS
ONE WEEK LATER WE’RE AT 3,000+ VIEWS AND
COUNTING. THE EXPOSURE AND FEEDBACK HAS
BEEN AMAZING!
MitchJackson.com 800.661.7044
68. SOCIAL MEDIA COMMUNICATION TIPS
TAKE THE BLOG POST WE’VE BEEN TALKING
ABOUT AND BREAK IT DOWN TO A 15-20
SLIDES. INCLUDE LINKS BACK TO YOUR
ORIGINAL BLOG POST.
MitchJackson.com 800.661.7044
71. SOCIAL MEDIA COMMUNICATION TIPS
PODCASTS ARE VERY
POPULAR BECAUSE
MOBILE TECHNOLOGY
NOW ALLOWS US TO
EASILY LISTEN ANYTIME
AND ANYPLACE.
MitchJackson.com 800.661.7044
72. SOCIAL MEDIA COMMUNICATION TIPS
TAKE YOUR BLOG POST AND TURN THE
CONTENT INTO A SHORT 10-20 MINUTE
PODCAST.
MitchJackson.com 800.661.7044
73. SOCIAL MEDIA COMMUNICATION TIPS
START WITH A SNAPPY AND ATTENTION
GRABBING INTRO AND THEN SHARE YOUR
INFORMATION USING YOUR OWN VOICE.
MitchJackson.com 800.661.7044
74. SOCIAL MEDIA COMMUNICATION TIPS
USE YOUR POST AS AN OUTLINE AND SHARE
YOUR MESSAGE FROM YOUR HEART. CLOSE
WITH A CALL TO ACTION REFERRING BACK TO
YOUR WEBSITE OR BLOG.
MitchJackson.com 800.661.7044
75. SOCIAL MEDIA COMMUNICATION TIPS
INTERVIEWS ARE A GREAT WAY TO EXPAND
YOUR SPHERE OF INFLUENCE. REACH OUT AND
INTERVIEW OTHER PEOPLE WHO YOUR
LISTENERS MIGHT FIND INTERESTING.
MitchJackson.com 800.661.7044
76. SOCIAL MEDIA COMMUNICATION TIPS
WHEN DONE, SHARE THE LINK WITH YOUR
INTERVIEWEE AND HE OR SHE WILL ALMOST
ALWAYS SHARE THE INTERVIEW WITH THEIR
AUDIENCE.
MitchJackson.com 800.661.7044
77. SOCIAL MEDIA COMMUNICATION TIPS
THIS IS A GREAT WAY TO EXPAND YOUR SPHERE
OF INFLUENCE AND INCREASE THE NUMBER OF
EYEBALLS TO YOUR WEBSITE, BLOG AND
PODCASTS PLATFORMS.
MitchJackson.com 800.661.7044
78. SOCIAL MEDIA COMMUNICATION TIPS
THERE ARE PLENTY OF RESOURCES OUT THERE
TO HELP GET YOU STARTED BUT MY FAVORITE
“HOW TO” SITE IS CLIFF RAVENSCRAFT’S
PODCAST ANSWER MAN.
MitchJackson.com 800.661.7044
79. SOCIAL MEDIA COMMUNICATION TIPS
ONCE WE UPLOAD A PODCAST TO OUR HOST
(WE USE LIBSYSN), WE SHARE THE PODCAST
LINK BACK AT OUR ORIGINAL POST. WE ALSO
UPLOAD AND LINK TO STITCHER, ITUNES, AND
SOUNDCLOUD.
MitchJackson.com 800.661.7044
80. SOCIAL MEDIA COMMUNICATION TIPS
NOTE, ONCE MY PODCASTS ARE COMPLETED
AND UPLOADED, I SHARE THE UNIQUE LINKS OF
THESE AUDIO PLATFORMS TO MOST OF THE
ABOVE-MENTIONED SOCIAL MEDIA SITES.
MitchJackson.com 800.661.7044
81. SOCIAL MEDIA COMMUNICATION TIPS
TO KEEP THINGS UNIQUE, THE HEADINGS AND
SHORT DESCRIPTIONS ARE CHANGED FROM THE
EARLIER DESCRIPTIONS AND POSTS.
MitchJackson.com 800.661.7044
82. SOCIAL MEDIA COMMUNICATION TIPS
LINKS ARE ALSO SHARED ON THE ORIGINAL
BLOG POST OR WEBSITE PAGE, JUST IN CASE A
VISITOR WOULD RATHER LISTEN TO THE
MATERIAL INSTEAD OF READING IT.
MitchJackson.com 800.661.7044
84. SOCIAL MEDIA COMMUNICATION TIPS
THESE LIVE VIDEO PLATFORMS ALLOW YOU TO
HAVE YOUR OWN INTERNET TELEVISION
STATION.
MitchJackson.com 800.661.7044
85. SOCIAL MEDIA COMMUNICATION TIPS
SPREECAST HAS BEEN AN AWESOME PLATFORM
THAT HAS CONNECTED ME WITH INTERESTING
AND WELL KNOWN PEOPLE FROM ALL AROUND
THE WORLD.
MitchJackson.com 800.661.7044
86. SOCIAL MEDIA COMMUNICATION TIPS
I EVEN HAD THE CHANCE TO
SPREECAST WITH AMERICAN
TELEVISION JOURNALIST AND
SHOW HOST, KATIE COURIC.
LATER THAT NIGHT WE MADE TMZ!
MitchJackson.com 800.661.7044
87. SOCIAL MEDIA COMMUNICATION TIPS
SOME OF THE PEOPLE I’VE SPREECASTED WITH
INCLUDE NEW YORK TIMES BESTSELLING
AUTHORS, CELEBRITIES AND OLYMPIC
ATHLETES WITH 250,000 TO 1,000,000 TWITTER
FOLLOWERS.
MitchJackson.com 800.661.7044
88. SOCIAL MEDIA COMMUNICATION TIPS
WHAT DO YOU THINK HAPPENS WHEN
THEY TWEET THAT THEY’RE GOING TO
BE ON MY SPREECAST?
MitchJackson.com 800.661.7044
89. SOCIAL MEDIA COMMUNICATION TIPS
PROMOTE YOUR SHOW ON ALL THE PLATFORMS
WELL BEFORE THE EVENT AND ALSO
AFTERWARDS (THEY’RE RECORDED).
MitchJackson.com 800.661.7044
90. SOCIAL MEDIA COMMUNICATION TIPS
SHARE THE EVENT LINKS AND EMBED THE
VIDEO OF YOUR SPREECAST AT YOUR BLOG AND
OTHER PLATFORMS. HERE’S AN EXAMPLE…
MitchJackson.com 800.661.7044
91. SOCIAL MEDIA COMMUNICATION TIPS
MANY OF MY SPREECASTS HAVE 1,000 UNIQUE
VIEWS WITHIN THE FIRST HOUR OR SO AND
SEVERAL THOUSAND IN THE FIRST 24 HOURS.
MitchJackson.com 800.661.7044
92. SOCIAL MEDIA COMMUNICATION TIPS
LIFELONG CONNECTIONS AND FRIENDS HAVE
BEEN MADE SIMPLY FROM USING THIS SINGLE
PLATFORM. YOU CAN DO THE SAME THING!
MitchJackson.com 800.661.7044
93. SOCIAL MEDIA COMMUNICATION TIPS
FOR A SMALL FEE YOU CAN DOWNLOAD YOUR
SPREECAST. YOU MAY THEN WANT TO HAVE
YOUR INTERVIEWS TRANSCRIBED OR THE
AUDIO RIPPED FOR FUTURE USE ON BLOGS AND
PODCASTS.
MitchJackson.com 800.661.7044
96. SOCIAL MEDIA COMMUNICATION TIPS
WHETHER YOU “GET IT” OR NOT, YOUNG ADULTS
ARE USING THESE PLATFORMS AND THESE
SITES ARE BECOMING MORE AND MORE
RELEVANT IN THE BUSINESS WORLD.
MitchJackson.com 800.661.7044
97. SOCIAL MEDIA COMMUNICATION TIPS
THE KEY TO USING THESE PLATFORMS IS TO
KEEP IF FUN AND INTERESTING. LET YOUR HAIR
DOWN AND “JUST DO IT” :-)
MitchJackson.com 800.661.7044
98. SOCIAL MEDIA COMMUNICATION TIPS
CLICK HERE TO SEE MY SON HAVING A BIT OF
FUN ON INSTAGRAM WITH OUR DOG BLEU AND
TALKING ABOUT STRICT LIABILITY FOR DOG
BITES IN CALIFORNIA.
MitchJackson.com 800.661.7044
99. SOCIAL MEDIA COMMUNICATION TIPS
TAKE THE SCREENSHOT IMAGE OF YOUR BLOG
POST AND SHARE IT ON INSTAGRAM WITH A
LINK OR REFERENCE BACK TO YOUR WEBSITE
OR BLOG.
MitchJackson.com 800.661.7044
100. SOCIAL MEDIA COMMUNICATION TIPS
INSTAGRAM WILL NOT ALLOW YOU TO
HYPERLINK, SO WE SETUP AN EASY TO
REMEMBER DOMAIN WE DIRECT VIEWERS TO.
THE ARE ASKED TO VISIT
MYLAWYERROCKS.COM FOR MORE INFO.
MitchJackson.com 800.661.7044
101. SOCIAL MEDIA COMMUNICATION TIPS
AS AN EXAMPLE, HERE ARE MY VINE AND
INSTAGRAM PLATFORMS. AS OF THIS POST,
SNAPCHAT DOES NOT HAVE A WEB BASED
BROWSER, SO CONNECT WITH ME ON THE
PLATFORM TO SEE HOW I’M USING IT.
MitchJackson.com 800.661.7044
103. SOCIAL MEDIA COMMUNICATION TIPS
THE APPROACH I SHARE IN THIS SLIDESHARE IS
WORKING VERY WELL FOR ME. A SINGLE BLOG
POST CAN BE RE-PURPOSED AND SHARED
USING THE ABOVE METHOD OVER SEVERAL
DAYS OR WEEKS.
MitchJackson.com 800.661.7044
104. SOCIAL MEDIA COMMUNICATION TIPS
KEEP IN MIND THAT WHAT’S IMPORTANT ON
SOCIAL IS THE 80% PART OF THE EQUATION.
THAT IS, ENGAGING OTHERS. HOWEVER, WHEN
I DO JUMP OVER TO THE 20% SIDE OF THINGS,
THIS IS EXACTLY HOW I DO IT.
MitchJackson.com 800.661.7044
105. SOCIAL MEDIA COMMUNICATION TIPS
I HAPPEN TO BE A LAWYER AND WHEN I BLOG
ABOUT A LEGAL THEORY OR EXPLAIN NEW
STATUTES OR CASE LAW, ALL I USUALLY HEAR
ARE DIGITAL CRICKETS.
MitchJackson.com 800.661.7044
106. SOCIAL MEDIA COMMUNICATION TIPS
WHEN I SHARE A BLOG OR SOCIAL MEDIA POST
ABOUT MY PASSIONS, FAMILY, YOUTH SPORTS,
OR FAMILY TRIPS, THE INTERACTION AND
FEEDBACK IS USUALLY SUBSTANTIAL.
MitchJackson.com 800.661.7044
107. SOCIAL MEDIA COMMUNICATION TIPS
FOR EXAMPLE, I HAVE A COMMUNICATION TIPS
BLOG WHERE I SHARE A WEEKLY
COMMUNICATION TIP.
MitchJackson.com 800.661.7044
108. SOCIAL MEDIA COMMUNICATION TIPS
THIS BLOG IS MY PASSION AND I ENJOY
PROVIDING USEFUL IDEAS TO HELP EVERYDAY
PEOPLE COMMUNICATE MORE EFFECTIVELY.
MitchJackson.com 800.661.7044
109. SOCIAL MEDIA COMMUNICATION TIPS
OVER TIME, TRUST AND RAPPORT IS
ESTABLISHED WITH PEOPLE (MY TRIBE) WHO
SHARE A COMMON INTEREST. WHEN MY TRIBE
HAS A LEGAL QUESTION OR SOMEONE NEEDS A
LAWYER, WHO DO YOU THINK THEY CALL?
MitchJackson.com 800.661.7044
110. SOCIAL MEDIA COMMUNICATION TIPS
ALONG THE SAME LINES, I ENJOY TRYING
CASES AND SHARING TRIAL LAWYER TIPS.
MitchJackson.com 800.661.7044
111. SOCIAL MEDIA COMMUNICATION TIPS
MY GOOGLE PLUS TRIAL LAWYER TIPS
COMMUNITY IS ONE OF THE PLATFORMS I USE
TO EXPAND THIS INTEREST.
MitchJackson.com 800.661.7044
112. SOCIAL MEDIA COMMUNICATION TIPS
OVER THE PAST YEAR, THE COMMUNITY HAS
GROWN TO OVER 1,500 MEMBERS (MOSTLY
LAWYERS) SHARING HUNDREDS OF
OUTSTANDING TRIAL TIPS.
MitchJackson.com 800.661.7044
113. SOCIAL MEDIA COMMUNICATION TIPS
HAVE YOU EVER THOUGHT ABOUT TAKING YOUR
PASSION AND STARTING YOUR OWN BLOG,
GOOGLE + COMMUNITY, PODCAST OR
SPREECAST CHANNEL?
MitchJackson.com 800.661.7044
115. SOCIAL MEDIA COMMUNICATION TIPS
SMART BUSINESS OWNERS ARE USING SOCIAL
MEDIA TO INSPIRE, INFORM, EDUCATE AND
BUILD NEW RELATIONSHIPS.
MitchJackson.com 800.661.7044
116. SOCIAL MEDIA COMMUNICATION TIPS
HOPEFULLY YOU WILL USE SOME OR ALL OF
THESE IDEAS TO DO THE SAME THING.
MitchJackson.com 800.661.7044
117. SOCIAL MEDIA COMMUNICATION TIPS
I ENCOURAGE YOU TO USE THE DIFFERENT
APPROACHES IN THIS SLIDESHARE AND START
INCORPORATING SOCIAL MEDIA INTO YOUR
DAILY ACTIVITY TO EXPAND YOUR SPHERE OF
INFLUENCE.
MitchJackson.com 800.661.7044
118. SOCIAL MEDIA COMMUNICATION TIPS
BUT REMEMBER ONE THING. SOCIAL IS NOT A
SPRINT, IT’S A MARATHON.
MitchJackson.com 800.661.7044
119. SOCIAL MEDIA COMMUNICATION TIPS
BE PATIENT AND CONSISTENT IN YOUR
EFFORTS. BE TRANSPARENT, SHARE YOUR
UNIQUE ART, AND GOOD THINGS WILL HAPPEN.
MitchJackson.com 800.661.7044
120. SOCIAL MEDIA COMMUNICATION TIPS
DO NOT DO WHAT EVERYONE ELSE IS DOING.
BE DIFFERENT AND DISRUPT THE ESTABLISHED
AND PROBABLY BROKEN SYSTEM.
MitchJackson.com 800.661.7044
121. SOCIAL MEDIA COMMUNICATION TIPS
ALWAYS THINK ABOUT MAKING YOUR
CUSTOMER OR CLIENT’S EXPERIENCE THE VERY
BEST POSSIBLE. NEVER STOP CONNECTING!
MitchJackson.com 800.661.7044
122. SOCIAL MEDIA COMMUNICATION TIPS
I HOPE YOU FOUND THIS SLIDESHARE USEFUL.
IF SO, PLEASE USE THE BUTTONS TO SHARE IT
WITH YOUR FAMILY AND FRIENDS.
MitchJackson.com 800.661.7044
123. SOCIAL MEDIA COMMUNICATION TIPS
I’M ALSO REALLY LOOKING FORWARD TO
HEARING ABOUT YOUR SUCCESS AND
CONNECTING WITH YOU ON SOCIAL MEDIA.
LET’S START RIGHT NOW ON TWITTER!
MitchJackson.com 800.661.7044
124. SOCIAL MEDIA COMMUNICATION TIPS
MORE ABOUT MITCH…
MITCH JACKSON HAS BEEN A TRIAL LAWYER
SINCE 1986 AND TRULY ENJOYS THE BUSINESS
AND MARKETING SIDE OF OWNING HIS OWN
FIRM.
MitchJackson.com 800.661.7044
125. SOCIAL MEDIA COMMUNICATION TIPS
IN 2013 HE WAS HONORED TO RECEIVE THE
CALIFORNIA LITIGATION LAWYER OF THE YEAR
AWARD (CLAY AWARD) AND IN 2009 WAS
NAMED ONE OF ORANGE COUNTY’S TRIAL
LAWYERS OF THE YEAR.
MitchJackson.com 800.661.7044
126. SOCIAL MEDIA COMMUNICATION TIPS
WHEN HE’S NOT TRYING CASES, MITCH USES
SOCIAL MEDIA TO HELP GOOD ATTORNEYS
BECOME GREAT TRIAL LAWYERS AND TO SHOW
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MitchJackson.com 800.661.7044
127. SOCIAL MEDIA COMMUNICATION TIPS
MITCH’S LAW FIRM WEBSITE IS
JACKSONANDWILSON.COM AND HIS
COMMUNICATION TIPS BLOG IS
MITCHJACKSON.COM
MitchJackson.com 800.661.7044
128. SOCIAL MEDIA COMMUNICATION TIPS
IF YOU HAVE ANY QUESTIONS,
LET’S CONNECT. OTHERWISE, I LOOK
FORWARD TO SEEING YOU ONLINE!
MitchJackson.com 800.661.7044