1. 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 £1 Million £500,000 £250,000 £125,000 £64,000 £32,000 £16,000 £8,000 £4,000 £2,000 £1,000 £500 £300 £200 £100 Welcome to Who Wants to be a Millionaire 50:50

2. 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 £1 Million £500,000 £250,000 £125,000 £64,000 £32,000 £16,000 £8,000 £4,000 £2,000 £1,000 £500 £300 £200 £100

3. A : Sony Entertainment, EMI, UMG and Warner C: Universal Studios, Sony BMG, Warner and EMI B: Sony BMG, EMI, FOX and Warner D: Universal Studios, Warner, Sony, BMG 50:50 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 £1 Million £500,000 £250,000 £125,000 £64,000 £32,000 £16,000 £8,000 £4,000 £2,000 £1,000 £500 £300 £200 £100 The ‘Big Four’ major record labels are… A

4. 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 £1 Million £500,000 £250,000 £125,000 £64,000 £32,000 £16,000 £8,000 £4,000 £2,000 £1,000 £500 £300 £200 £100

5. A: An independent funded by a major label C: A label owned by one of the ‘big four’ B: A ‘made up’ label which make successful acts appear independent D: A major label in control of an independent one 50:50 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 £1 Million £500,000 £250,000 £125,000 £64,000 £32,000 £16,000 £8,000 £4,000 £2,000 £1,000 £500 £300 £200 £100 A Subsidiary Label is….. C

6. 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 £1 Million £500,000 £250,000 £125,000 £64,000 £32,000 £16,000 £8,000 £4,000 £2,000 £1,000 £500 £300 £200 £100

7. A: Audience and Record Label C: Audience and Radio B: Artist and Repertoire D: Artist and Recording 50:50 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 £1 Million £500,000 £250,000 £125,000 £64,000 £32,000 £16,000 £8,000 £4,000 £2,000 £1,000 £500 £300 £200 £100 What does ‘A&R’ stand for? B

8. 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 £1 Million £500,000 £250,000 £125,000 £64,000 £32,000 £16,000 £8,000 £4,000 £2,000 £1,000 £500 £300 £200 £100

9. A: Getting CDs into record shops C: Marketing and Promotion B: Selling MP3s on ITunes D: All of the above 50:50 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 £1 Million £500,000 £250,000 £125,000 £64,000 £32,000 £16,000 £8,000 £4,000 £2,000 £1,000 £500 £300 £200 £100 Distribution includes: D

10. 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 £1 Million £500,000 £250,000 £125,000 £64,000 £32,000 £16,000 £8,000 £4,000 £2,000 £1,000 £500 £300 £200 £100

11. A: A family business C : Another word for an independent record label B: A large company which owns (wholly or partly), funds and profits from a smaller one D: When a TV company helps a record label to promote an artist 50:50 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 £1 Million £500,000 £250,000 £125,000 £64,000 £32,000 £16,000 £8,000 £4,000 £2,000 £1,000 £500 £300 £200 £100 A parent company is B

12. Congratulations! You’ve Reached the £1,000 Milestone! Congratulations! Congratulations!

13. 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 £1 Million £500,000 £250,000 £125,000 £64,000 £32,000 £16,000 £8,000 £4,000 £2,000 £1,000 £500 £300 £200 £100

14. A: Focusing on local or specialist music C: Producing music more cheaply than the majors B: using below the line advertising D: All of the above 50:50 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 £1 Million £500,000 £250,000 £125,000 £64,000 £32,000 £16,000 £8,000 £4,000 £2,000 £1,000 £500 £300 £200 £100 An independent label competes with the majors by: D

15. 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 £1 Million £500,000 £250,000 £125,000 £64,000 £32,000 £16,000 £8,000 £4,000 £2,000 £1,000 £500 £300 £200 £100

16. A: Advertising to a mass audience – TV appearances, billboard ads etc. C: Targeting wealthy consumers only B: Advertising after the Watershed at 9pm D: Advertising two artists at The same time 50:50 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 £1 Million £500,000 £250,000 £125,000 £64,000 £32,000 £16,000 £8,000 £4,000 £2,000 £1,000 £500 £300 £200 £100 ‘ Above the line’ advertising is: A

17. 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 £1 Million £500,000 £250,000 £125,000 £64,000 £32,000 £16,000 £8,000 £4,000 £2,000 £1,000 £500 £300 £200 £100

18. A: Creating fake rivalries between artists in order to promote both. C: Using crude imagery B: Advertising to individuals – directed email, etc. D: Advertising to children 50:50 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 £1 Million £500,000 £250,000 £125,000 £64,000 £32,000 £16,000 £8,000 £4,000 £2,000 £1,000 £500 £300 £200 £100 ‘ Below the line’ advertising is: B

19. 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 £1 Million £500,000 £250,000 £125,000 £64,000 £32,000 £16,000 £8,000 £4,000 £2,000 £1,000 £500 £300 £200 £100

20. A: An artist’s union C : The music section of a bigger media company B: A song writer’s union D: The production department of a label 50:50 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 £1 Million £500,000 £250,000 £125,000 £64,000 £32,000 £16,000 £8,000 £4,000 £2,000 £1,000 £500 £300 £200 £100 A ‘Music Group’ is… C

21. 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 £1 Million £500,000 £250,000 £125,000 £64,000 £32,000 £16,000 £8,000 £4,000 £2,000 £1,000 £500 £300 £200 £100

22. A: Selling to customers outside the target audience C: Selling a film soundtrack B: Selling to colleges and schools D: A smaller income from music – t-shirt sales, etc 50:50 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 £1 Million £500,000 £250,000 £125,000 £64,000 £32,000 £16,000 £8,000 £4,000 £2,000 £1,000 £500 £300 £200 £100 Ancillary revenue is: D

23. Congratulations! You’ve Reached the £32,000 Milestone! Congratulations! Congratulations!

24. 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 £1 Million £500,000 £250,000 £125,000 £64,000 £32,000 £16,000 £8,000 £4,000 £2,000 £1,000 £500 £300 £200 £100

25. A: Personal Taste C: Study of ‘gaps’ and trends in the market B: A ‘gut instinct’ D: The ‘X’ Factor 50:50 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 £1 Million £500,000 £250,000 £125,000 £64,000 £32,000 £16,000 £8,000 £4,000 £2,000 £1,000 £500 £300 £200 £100 A&R Men and Women for majors sign up artists based on… C

26. 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 £1 Million £500,000 £250,000 £125,000 £64,000 £32,000 £16,000 £8,000 £4,000 £2,000 £1,000 £500 £300 £200 £100

27. A: They both rely on each other to make money C: Radio stations pay labels to play their artists’ tracks B: They both get royalties from record sales D: Labels pay radio stations to get their tracks on the air 50:50 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 £1 Million £500,000 £250,000 £125,000 £64,000 £32,000 £16,000 £8,000 £4,000 £2,000 £1,000 £500 £300 £200 £100 The relationship between radio stations and record labels are SYMBIOTIC because… A

28. 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 £1 Million £500,000 £250,000 £125,000 £64,000 £32,000 £16,000 £8,000 £4,000 £2,000 £1,000 £500 £300 £200 £100

29. A: A label stealing another label’s artist C : Competition between labels B: Business between labels in two different countries D: Mergers / Takeovers between two or more labels 50:50 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 £1 Million £500,000 £250,000 £125,000 £64,000 £32,000 £16,000 £8,000 £4,000 £2,000 £1,000 £500 £300 £200 £100 Horizontal integration is… D

30. 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 £1 Million £500,000 £250,000 £125,000 £64,000 £32,000 £16,000 £8,000 £4,000 £2,000 £1,000 £500 £300 £200 £100

31. A: One label controlling different stages of production and distribution C: Several labels targeting the same demographic B: A label taking over another label D: One label targeting several demographics 50:50 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 £1 Million £500,000 £250,000 £125,000 £64,000 £32,000 £16,000 £8,000 £4,000 £2,000 £1,000 £500 £300 £200 £100 ‘ Vertical Integration’ is… A

32. 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 £1 Million £500,000 £250,000 £125,000 £64,000 £32,000 £16,000 £8,000 £4,000 £2,000 £1,000 £500 £300 £200 £100

33. A: When a label and another media company work together to promote two products simultaneously C: Two labels working to promote the same artist B: The credit report for a label D: Duets between artists from different labels 50:50 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 £1 Million £500,000 £250,000 £125,000 £64,000 £32,000 £16,000 £8,000 £4,000 £2,000 £1,000 £500 £300 £200 £100 Synergy is: A

34. YOU WIN £1 MILLION DOLLARS!