WordCamp Orlando: As presented by Jackie Jimenez and Karla Campos - "Field of Dreams: Strategies to Enhance Your WordPress Site" Topics Presented: Content Strategy Tools and Plugins Image Optimizers Manage Your Site Also discussed: heat maps and website user behavior. Connect with us @InnovateWP and @JackieJ04 @SocialMediaSass and @RealWomenSocial http://InnovateWP.com http://InnovateJackie.com http://SocialMediaSass.com http://TheRealWomenofSocialMedia.com

1. Field of Dreams: Strategies to
Enhance Your Website & Be Seen

2. Content Strategy
If You Build It, They Will Not Come

3. About Us: Jackie Jimenez and Karla Campos
Founder - The Innovative
Consultant / Innovate WP
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Innovate WP: WordPress Training
Program - LiveNinja Partner
#WPMIA Co-Organizer
WordCamp Miami & Orlando Speaker
Provides Integrated Marketing
Services
Clients - 3iWave Smartwatch,
WallJunkie Social Media Advertising
Founder- Social Media Sass / The Real
Women of Social Media
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CEO of Social Media Sass, we make your
social media rock.
CEO - The Real Women of Social Media
Winner Small Business Influencer Awards
Soon to be published author of The
Chronicles of a Social Media Addict.
Speaker NicheParent, Social Media Day,
WebCongress

4. Karla and Jackie
Tweet Us
Giveaway!
#WCORL
@InnovateWP
@SocialMediaSass

5. Innovate WP:
Marketing with WordPress
InnovateWP.com
Webinar Series
#WCORL
@InnovateWP
@SocialMediaSass

6. Agenda
● Learn About:
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Content Strategy
Tools and Plugins
Image Optimizers
Manage Your Site

7. Remember 3 Things:
● Friends Don’t Let Friends Use GoDaddy!
● Content May be King, But Comments Are Queen
● Backup Your Site Before It Kicks You

8. The Power of WordPress

9. You Should Have Blogged Already!
Source: WordPress.com

10. CONTENT STRATEGY

11. Content Strategy
Combining Search, Social and A Little Bit of Innovative Sass.
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Focus on Your Target
Market
● Well-Defined
Targets
● Understand the
audience
● Solve their
problems and
concerns
2
Start Creating
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Brainstorm on
what type of
content you’d like
to produce.
Is it video?
Photo & design?
Blog posts?
Facebook/Twitter
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Measuring &
Improve
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How is your
content
performing?
Use what works
Understand
behavior of users
online

12. Blog Content
Posts that build trust
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Instructional posts
Product & Service Reviews
Company Updates
Newsworthy Items
Industry Topics
Showing your Expertise

13. Instructional Posts, Industry Topics, Showing
Expertise Sample Post

14. Product and Service Reviews

15. Eyetracking visualizations show that users
often read web pages in an F- shaped Pattern

16. Web users spend 69% of their time viewing the
left side of the page and 30% viewing the right.

17. Inverted Pyramid Writing
webwisewording.com

18. Hotspots User Tracker

19. TOOLS & PLUGINS

20. WordPress SEO by Yoast

21. WordPress SEO by Yoast

22. Shareaholic

23. Twitter Feed

24. IFTTT

25. IMAGE OPTIMIZERS

26. WP Smush.it

27. Ewww

28. MANAGE YOUR SITE

29. ManageWP
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SEO Analysis
Keyword Rankings
Google Analytics
Migrations

30. Editorial Calendar

31. POSITION THEY WILL COME
THEN

32. Developing an Integrated Marketing Strategy Online
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POSITION THEY WILL COME
THEN

33. Comment Plugins
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Disqus
CommentLuv
Intense Debate
LiveFyre

34. You Got Questions? We Got Answers.

35. Contact Us
Jackie Jimenez
@InnovateWP
@JackieJ04
InnovateWP.com
InnovateJackie.com
Karla Campos
@SocialMediaSass
@RealWomenSocial
SocialMediaSass.com
TheRealWomenofSocialMedia.com

36. Thank you,
WordCamp Orlando Attendees
#WCORL
@InnovateWP
@SocialMediaSass