Presented at CBI conference on Master Data Management in Life Sciences, November 2012

1. Foundational
Tools
Needed
to
Deploy
a
Successful
Customer
MDM
Program
Jack
C
Crawford,
Senior
Director
Business
Practice
Management
Allergan,
Irvine,
California
All
views
and
statements
are
the
author’s
and
not
those
of
my
employer
or
any
other
organization
or
individual.
Business
title
used
for
identification.
All
images
and
quotations
provided
for
fair
use
educational
purposes.

2. All the contents of
Disclaimer
this presentation
and discussion are
the personal views
of the author/
presenter and do
not represent the
position of his
employer or any
other entity

3. “If
anything
is
certain,
it
is
that
change
is
certain.”
“The
world
we
are
planning
for
today
will
not
exist
in
this
form
tomorrow.”
Philip
Bayard
Crosby,
DPM
The
Father
of
“Zero
Defect
Management”

4. In
our
industry
today:
! Needs
are
rapidly
increasing
! Customer
master
data
management
(MDM)
is
expanding
! Successful
change
will
rely
on
a
solid
MDM
foundation
! We
each
have
a
unique
combination
of
systems
in
our
enterprises

5. Evolving
requirements
Today

6. Expanding
customer
master
data
Source:
Eyerman,
J.R.,
Life,
July
1950,
“Expanding
balloon
illustrates
in
two
dimensions
the
theory
of
the
expanding
universe,
Los
Angeles.

7. Who
touches
master
data?
Promotion
Commercial
Compliance
Analytics
MDM!
Information
Finance
Services

8. Change
needs
an
MDM
foundation
! Commercial
spend
tracking
! Clinical
trials
and
studies
! Data
warehouse
design
and
analytical
tools
Image:
City
of
Newport
Beach,
California,
Civic
Center
Construction.

9. A
mythical
beast?
We
each
have
a
different
hydra
of
applications,
systems
and
programs
Image:
John
Singer
Sargent
(1856-­‐1925),
Boston
Museum
of
Fine
Arts.

10. Seek
and
ye
shall
…

11. Process
integration

12. Mashup
example:
Business
client
view

13. Strategic
intent?
! Strategy
–
strat·∙e·∙gy
/ˈstratəjē/στρατηγία
! “Office
of
general,
command,
generalship”
1
! “A
pattern
in
a
stream
of
decisions”
2
! “the
determination
of
the
basic
long-­‐term
goals
and
objectives
of
an
enterprise,
and
the
adoption
of
courses
of
action
and
the
allocation
of
resources
necessary
for
carrying
out
these
goals”
3
! “A
plan
of
action
or
policy
designed
to
achieve
a
major
or
overall
aim.”
4
1
Liddell,
H.G.
and
Scott,
R.,
A
Greek-­‐English
Lexicon,
on
Perseus
Digital
Library
2
Mintzberg,
Henry,
PhD,
McGill
University
3
Chandler,
A.D.,
Strategy
and
Structure,
MIT
Press,
Cambridge,
Mass.,
1962
4
Google
Dictionary

14. The
Requirement
! Strategic
1
business
process
improvement
2
! How
is
data:
! acquired?
3
! managed?
! maintained?
4
! shared
cross-­‐
functionaly?

15. Factors
in
“production”
Sharing
across
Maintenance
functions
• Data
quality
and
regions
Management
• Governance
• Culture
• Resources
• Regional
laws
• In-­‐house
Acquisition
• Headcount
• Data
integration
&
• Third
party
• Training
timing
• Organic
• Independence
• Executive
• Data
capture
• Authority
leadership
&
• Before
the
fact
• Out-­‐sourced
mandate
• Post-­‐event
• Not
core
• Vigilance
competency?
• Sustenance
• Security
(vitamins)

16. “Doing
it
right
the
first
time”
–
Phil
Crosby
! The
definition
of
! The
performance
standard
is
zero
quality
is
defects
conformance
to
! Relative
to
requirements
requirements
! Product
! The
measurement
of
! Customer
quality
is
the
price
of
nonconformance
! The
system
of
! If
you
let
mistakes
happen,
the
costs
can
quality
is
be
far
higher
prevention
Source:
Creech,
Bill
(1994).
”A
TQM
Path
to
Tomorrow:
New
Ways
for
New
Days".

17. Business
practice
management
principles

18. Foundation
for
success
! Deploy
and
enhance
! Achieve
and
an
enterprise-­‐wide
maintain
customer
master
and
compliance:
team
structure:
! Effectively
(complete)
! Standalone
! Error
free
stewardship
(accurate)
! Governance
! Efficiently
! Independent
(sustained)
! Vested
authority

19. Thank
you!
Discussion