This presentation was given in 2013 Unviersity-Industry Interaction Conference in Amsterdam. It disseminates the key messages of the OECD reviews of higher education in regional and city development (2005-2013) and shows what works in university-industry collaboration. It identifies key mechanisms for universities: 1) Develop relevant skills, 2) Support people-based knowledge transfer, 3) Create demand pull in SMEs, 4) Improve coordination of HigherEd system at regional level & pool resources, and 5) Increase strategic anchoring with the local and regional industries

1. HIGHER EDUCATION BUILDING
STRONGER, FAIRER AND GREENER
REGIONS
– LESSONS FROM OECD REVIEWS
29 May 2013, UIIN Conference, Amsterdam
Jaana.PUUKKA@InnovationEngage.com

2. WHAT WAS UNDER
REVIEW?
University
Skills
Innovat-
ion
Society, culture, env.
Capacity
building
• HEIs & public
and private
agencies
identify
strategic goals
and work
towards them.
Partnership
building
•Different
national &
regional
contexts are
taken into
account.
Importance
of context
Global, National and Regional Context
Focus of analysis of the review

3. HOW WERE THE
REVIEWS CONDUCTED?
Self-evaluation / background report
owned by the Regional Steering Committee
Review visit by international experts
OECD Review Report tailored for the
city/region
Dissemination of outcomes
JAANA.PUUKKA@OECD.ORG

4. CITIES AND REGIONS UNDER
REVIEW
JAANA.PUUKKA@OECD.ORG
2005 - 2007 2010 - 2012
2008 - 2011 Kazan 2007
OECD’s tool to mobilise Higher Education for Economic, Social &
Cultural Development of their Cities and Regions

5. What works in
university-industry
collaboration?
JAANA.PUUKKA@OECD.ORG

6. DEVELOP RELEVANT SKILLS:
COOPERATIVE EDUCATION, THE
UNIVERSITY OF WATERLOO, CA
In the University of Waterloo
(Ontario) 16 500 students (60%) and
3 500 employers are involved in
cooperative education programme.
The integrated work-study
programme includes placements in
local and global firms or student start
ups.
Waterloo model has spread to more
than 100 colleges and universities in
Canada.
Map credits: Google Maps™
Images credits: Waterloo University

7. SUPPORT PEOPLE-BASED
KNOWLEDGE EXCHANE: KNOWLEDGE
TRANSFER PARTNERSHIPS KTPS, UK
Launched in 1970s (Teaching Company
Scheme)
A university post-grad works in company
for 1-3 years.
A uni receives part funding for
supervisor’s salary + overheads
KTP is funded by companies (GBP 20k
per SME) and public sector
In 2008-09, 977 active projects;
6 500+ staff trained; 1 119 new jobs.
75% of postgraduates got jobs in the
company Images credits: Knowledge Transfer Partnerships, Technology
Strategy Board, Solutions for Business

8. CREATE DEMAND-PULL IN SMES:
SMALL BUSINESS INNOVATION
RESEARCH PROGRAM, US
SBIR (1982) helps SMEs absorb new
technology. Principal investigator works in an
SME half time or more.
< USD 850k in early stage R&D to SME or a start
up
SBIR funds proof of concept and prototypes. It
helps SMEs cross the Valley of Death, attract
private capital or win public contracts.
The largest US Innovation Partnership Program:
USD 2.3 billion in 2009
Stable budget: 2.5% of Federal Agency R&D
budget have been set aside for SBIR grants.
Images credits: US Office of the Under Secretary of Defense for Acquisition, Technology & Logistics; US Small Business Administration; NASA

9. IMPROVE COORDINATION OF HE
SYSTEM AND POOL RESOURCES:
KNOWLEDGE HOUSE IN NE OF
ENGLAND, UK
Five universities’ one-stop shop for industry
Expert solutions to develop ideas and solve
problems via
collaboration, consultancy, training and R&D.
KH generated GBP 4.7 million for unis;
delivered 364 completed projects from 800+
business enquiries. Business growth 25% in
2007.
Change agent in universities: Faculty more
prepared for business collaboration.
Map credits: Google Maps™
Images credits: Knowledge House, Durham University, University of Teesside

10. INCREASE STRATEGIC ANCHORING
UNIVERSITY ROVIRA I VIRGILI, ES
URV leadership and management is closely
connected with the region of Tarragona.
Management innovations include Research
and Academic Staff Commitment Agreement.
URV’s education and R&D are linked with
chemical industry, energy, tourism and agro-
food in the region of Tarragona.
Partnership structure with Labour
Unions, Employers’ Associations, Chambers of
Commerce and the Port of Tarragona. 2008-
2014 Strategic Plan for the Region
During the economic crisis, a network of
company-led technological centres (back office
in the university) has increased the volume of
research and consultancy contracts.
Photography's credits: University of Rovirar i Virgili

11. POINTERS FOR
UNIVERSITIES
ADDRESS challenges & opportunities of the region
MAINSTREAM engagement in the core missions of teaching &
research
DEVELOP robust data
MONITOR, EVALUATE & IMPROVE activities
DEVELOP people
REVIEW recruitment, hiring and reward systems
ESTABLISH and INVEST in long term partnerships
JAANA.PUUKKA@OECD.ORG 11

12. THANK YOU FOR YOUR ATTENTION
Questions?
Contact
Jaana.PUUKKA@InnovationEngage.com