1. Media Pack

2. The reader for this
magazine is much
older than I This information
thought they included in the
would be aiming
media pack
at. As the majority
of its readers are also shows that
college the magazine
graduates, this targets people
means they are of a average
over the age of income. This
17. I thought that
tells me that my
the style of the
magazine suited a magazine will
younger audience probably be
but it obviously aimed at the
attracts a different same group of
age group due to people, but at
the overall
a younger age.
content.
So their parents
would be
purchasing the
I didn’t expect magazine for
71% of it’s readers them, but they
to be between the would still be
ages of 25-54 as I coming from a
think the
magazine is suited
middle class
more to background
teenagers. where it
Although this magazine has a different age group target than wouldn’t be a
mine, I think they are similar with the content and therefore I stretch to buy
can use it as a guide to who I need to attract and the type of the magazine.
information to include.

3. It also contains information about:
Their 2011 schedule, this shows people when the
closing dates and due dates for applying for
advertisements are. It lets people know that they
are organised and know what they are doing,
and is helpful for themselves as it lets them keep
up to date.
It has information about mechanical
requirements, this tells you about the
type of files they can use within the
magazine, and also the format of them.
It says what will result in the best
resolution photos and designs. And also
how to submit the adverts when you
want to. All of the information included
makes it easier for the companies to
place adverts in the magazine, which
means they are getting more money
through doing so.
I think this media pack is reasonably small
and doesn’t include as many pages of
information as others might, as it is only 7
pages.

4. Another thing The design of the
included in the media pack is very
media pack is a basic, it is laid out in
page dedicated to columns, of which
‘advertising terms & make it look
sophisticated. It
conditions’. This will contains a lot of
be there to help text that is in a
and provide simple font. There
information for are barely any
those people or colours used, other
businesses that wish than the green that
is within the
to use the ‘Billboard’ logo.
magazine to This is effective as it
promote their is not meant to be
products. It tells attractive, it is just
them what the rates meant to be
are and how they helpful. I think it is
good that it sticks
can go about to the same colour
getting their adverts scheme though.
into it. It also tells
them how often the
magazine is
distributed and to
where, this lets them
know how much
their advert may be
seen and if it is
worth doing it.

5. There is more
information about
the adverts that you
can place within the
magazine. This page
shows the page
dimensions which
can be helpful to
those who want to
know for any reason.
They are displayed
in a simple way with
diagrams that show
the space, then the
dimensions are
placed underneath,
it is clear and easy
to understand.
I think they have
done this as the
bigger space you
want, the more you
will have to pay for
it. As it means they
will have less space
for their own
content.

6. The editorial
highlights show
what the main
focus are of the
magazine in
certain time
periods. This gives a
clear plan of what
the contents of the
magazine will be so
you know what to
expect, it also lets
them stick to a
plan so that they
include everything
they wish to within
2011.
I think this is a very
good idea as they
may have planned
it so that the focus
in certain months
fits the time of year,
which will attract a
bigger audience.