10 step marketing plan for globe tattoo

10 STEP Marketing Plan for Globe Tattoo Mobile Broadband Irene Velasco April 2010

Globe Tattoo targets the youth and has 715,000 subscribers ,[object Object],[object Object],[object Object],[object Object],[object Object]

Globe Tattoo is different and costs less ,[object Object],[object Object],[object Object],[object Object],[object Object]

1.Globe Tattoo’s primary target market (PTM) are the “youth” at heart ,[object Object],[object Object],[object Object]

2. Globe Tattoo’s PTM’s NWD Connect anytime and anywhere I am connected! I am unique!

2. Globe Tattoo’s PTM’s NWD ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

3a. Globe Tattoo is in a tough competition ,[object Object],[object Object],[object Object]

3b. Competitive Position Map to see the situation ,[object Object],[object Object],[object Object]

Globe Broadband has the lowest broadband kit price in the market Price vs. Speed Matrix SunCell Smart Globe Price/ Speed Matrix 1Mbps 2Mbps 3Mbps P1,000+ P900-1,000 Below P900

Globe Tattoo’s unique positioning is shown in this competitive map Positioning vs. Brand Matrix Globe Bro Smart Bro Sun Bro 2Mbps Speed (No. 1 Broadband, the fastest) Freebies (unli calls and texts to mobile) Additional Functionalities Lowest internet rate (unlimited) Lowest Broadband Kit Price Can win trips, tickets, food Anytime, Anywhere Easy to Reload Trendy

4. Globe Tattoo knows its customers well ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

5a. Smart Bro’s subscribers are 600,000. SOURCE: http://www.pldt.com.ph/investor/Documents/PLDT_FY2009_Press_Release-Final.pdf

5b. Based on Globe data, Globe Tattoo has 715,000 subscribers SOURCE: http://site.globe.com.ph/c/document_library/get_file?uuid=b9518551-c931-448e-a1e9-537f9cf5231f&groupId=19543

5. Globe Tattoo’s subscribers are greater with 715,000 ,[object Object],[object Object],[object Object]

6a. Broadband Prepaid category is dominated by 3 major brands

6b. Globe Tattoo gives more ,[object Object],[object Object],[object Object],[object Object]

7. Price- Globe Tattoo is the most affordable ,[object Object],[object Object],[object Object],[object Object],[object Object]

9. Globe Tattoo is distributed nationwide through Globe Stores and retailers ,[object Object],[object Object],[object Object],[object Object]

10. Globe Tattoo’s strategy is to be different and is at lower cost ,[object Object]

Summary ,[object Object],[object Object],[object Object],[object Object],[object Object]

10 STEP Marketing Plan for Globe Tattoo Broadband Irene Velasco April 2010

10 step marketing plan for globe tattoo

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