A presentation to regional CIOs in Hong Kong on the value of social media in business with a focus on the benefits of its deployment inside the company - "Change comes from within"

1. Harnessing Change From Within the Organisation Why social media is at its most transformative inside the organisation Leon Benjamin A practical guide for CIOs

3. Social Media Works 200,000,000 blogs 1.5 million residents “ The workers should appropriate the means of production” >100,000,000 videos (65,000/day) www.ebay.com 21 Nov 2006 14,463,346 auctions Almost 4,000,000 articles (10 languages) 300,000,000 profiles 2009: "Twitter" is the world’s most popular English word

4. Social Media Works Lenovo saw 20% reductions in call centre activity as customers go to a community (Social Media) website Intuit introduced “Live Community” into their Turbo Tax products 2 years ago – Unit sales up +30% each year Blendtec increased sales by 400% with “Will It Blend” YouTube videos Dell sold $3,000,000 of computers on Twitter 300,000 businesses have a presence on Facebook Software company Genius.com reports 24% of social media leads convert to sales Facebook bragged recently that Farmville , a farming simulation game hosted on their site, is now more popular than Twitter, with over 26 million daily users and in excess of 69 million monthly users to its name

5. Social Media Works

7. The Big Shift – Network Economy

8. What’s that coming over the hill?

9. The Big Shift

13. The Cost of Command & Control

18. Sources of Fractional Work 100,000 instant access to 100,000 rated and tested professionals who offer technical, marketing and business expertise Revenues of $200m pa 7,500 distributed home-based agents fastest-growing company (Deloitte & Touche Fast 500) Summer 2009 announced the creation of 500 posts in NY & 100 in Wyoming (Estimated) that more than 1 million people in Canada and the US make at least part of their living buying and selling on Ebay

19. Sources of Fractional Work

20. Platforms

22. Creativity Matters

23. Change comes from within In both internetworked markets and among intranetworked employees, people are speaking to each other in a powerful new way Companies that assume online markets are the same markets that used to watch their ads on television are kidding themselves To speak with a human voice, companies must share the concerns of their communities. But first, they must belong to a community . Intranets naturally tend to route around boredom. The best are built bottom-up by engaged individuals cooperating to construct something far more valuable: an intranetworked corporate conversation. We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal

25. Strategy Development