Presentation slides from the May 10th Masters of Marketing webinar from Insurance Technologies Corporation on Effective Blogging, www.GetITC.com.

1. Masters of Marketing
Effective Blogging

2. What is a Blog?
Originally from Web log, a blog is a collection of posts ordered in
chronological order with the most recent post at the top of the
page, so it is viewed first.
A blog can be written by one individual or a group of people, can be
written around a single topic.
Examples: www.CloverleafIns.com/blog/ and
ww.1stAllianceInsurance.com/blog/.

3. Why post Blogs?
• Helps SEO
• Keeps your customers updated
• Shows expertise
• Shows your personality
• Has a potentially wide reach
• Exercises your mind
• It’s fun!

4. Let’s Talk Stats
• The two major traffic sources for blogs are Search Engines (48%) and
Social Media (28%)
• 25% of Bloggers are using mobile devices for Blogging
(Source: Tech18.com)
• Companies that blog have 434% more indexed pages
• Companies that blog have 55% more website visitors
(Source: Hubspot)

5. What to Blog about
 Your products and services
 Your agency
 Industry news and events
 Community news
 Holidays or seasonal events
 Enlist the help of a guest blogger

6. When to Blog
• Mornings
• Wednesdays
• Often, at least once a week.

7. Blogging: Step-by-step
1. Create a catchy title
2. Create good content
3. Add anchor text
4. Add pictures
5. Add a call to action
6. Ask questions
7. Add tags
8. Tell people about it

8. Benchmarking
• Pageviews
• Comments
• Shares
• Backlinks
• Leads
•

9. In Conclusion
Bottom line: Blog early and often.
Get more blogging tips at our blog http://iwbseotips.blogspot.com
Thank You
Darmini Kara dkara@getitc.com www.GetITC.com