1. Much more than just facilitating
market research,
we spark connections
since 2003
2. Project Overview
Clients
name project
Jongerenpact (Youth Pact)
clients
Vlaamse Overheid, Vlaanderen In Actie
concept
Youth campaign, get connected with youngsters, involve in politics and decision
making, make them heard, democratize youth participation in decision making,
top recommendations in multiple domains
approach
Online brainstorming, Interactive Digital campaigns
sponsors
MEDIA: MTV, Youth Magazines, Trendy radio stations; Youth newspapers
CELEBRITIES: endorsers/ambassadors campaign: Young football stars, Young
news anchor, young famous musician, famous DJ, youngest politician …
role media
To announce the campaign, they also regularly announce the preliminary results
and stimulate participation, they interview participants, organize debates, …
role celebrities
First they voice their opinions through a poll and through ideas they generate
over the multiple domains
type of product
iDEA, iCOMPARE
additional
The clients use the online application in a broader campaign and research set-up
which includes offline brainstorming, announcements on You Tube + TV/radio
debates, micro sites on social media
3. Flashy youngish appealing website
http://www.jongerenpact2020.be/
Note: original language
was Dutch: website has
been Google Translated
4. Take and test and share ideas
Note: original language
was Dutch: website has
been Google Translated
6. Take the test
Note: original language
was Dutch: website has
been Google Translated
7. Find out what celebrities think about it
Selecting
the
celebrities
Note: original language
was Dutch: website has
been Google Translated
Choice of
the
celebrity