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ACCESS TO KNOWLEDGE
HOW TO SELL YOUR BUSINESS
“This was an excellent presentation by Ivor dealing with   would be if I did decide to sell it, and what would be most   attend the A2K seminars and find these are useful for
                                                           attractive to a potential buyer” Susan Heaton Wright,         making new contacts” Craig Males, Rayner Essex
wealth management with a particular emphasis on selling
                                                           Executive Voice
your business. Whilst I am not currently considering                                                                     “Both the breakfast and lunch events were interesting. I
                                                                                                                                                                                     www.access2knowledge.co.uk
selling the business, the talk prompted me to look at my   “The whole event was very good and the combination of a       enjoyed the seminar content and the networking sessions.”
business and its structure; to consider what the value     seminar and networking works really well. I regularly         Chris Carr, Celarben Ventures Ltd


                                                                            considered some of this al-
 1. Set yourself objectives
                                                                            ready such as tax mitiga-
                                                                            tion structures and splitting
 2. Educate yourself about the process
                                                                            the business into different
                                                                            segments. What continuity
 3. Analyse your business
                                                                            planning have you imple-
                                                                            mented?
 4. Consider appropriate tax and legal structures
                                                                                                                                                                                     www.bakerwatkin.co.uk
                                                                                                                 still hasn’t been completed     happen to it? If you answer it
                                                                        5. Discretely contact po-
 5. Discretely contact potential buyers                                                                          and you are likely to be        would struggle or fail you don’t
                                                                           tential purchasers; very
                                                                                                                 providing warranties after
                                                                           often managed by a third                                              have a real business – just a
 6. Negotiate to heads of terms                                                                                  the sale so although you
                                                                           party to ensure anonymity.                                            contact book and supply chain
                                                                                                                 are close to transferring
                                                                           They will screen purchasers                                           with some customers. If you
 7. Complete due diligence process                                                                               ownership still keep a tight
                                                                           for affordability, synergy                                            want to sell a business it has to
                                                                                                                 hand on the reigns.
                                                                           and motivation. Ideally                                               stand up on its own.
 8. Maintain focus on operation of your business                           you want more than one                                                    There are of course excep-
                                                                                                            9. Contracts are signed; all
                                                                           party interested to create a                                          tions, you may be an inventor,
                                                                                                               negotiations are completed
 9. Sign contract and bank money                                           sense of competition be-                                              create ideas, patent them and
                                                                                                               and agreed, contracts
                                                                           tween buyers.                                                         sell them because you aren’t
                                                                                                               signed, money changes
10. Decide what to do next with your life
                                                                                                                                                 interested in the practicalities
                                                                                                               hands and shares trans-
                                                                        6. Heads of agreement; is a
                                                                                                                                                                                         www.bbwlaw.biz
                                                                                                                                                 of what goes on in and around
                                                                                                               ferred. Sale completed.
                                                                           legal term that gives one
ONE OF THE BEST attended               as a shareholder. Are your
                                                                                                                                                 a business. A business, profit
                                                                                                               Congratulations.
                                                                           prospective purchaser ex-
seminars for a while “realising        shareholder agreements ro-
                                                                                                                                                 centre, income stream, com-
                                                                           clusivity to look over your
the maximum value from your            bust and suitable for your
                                                                                                            10. Your creation, your
                                                                           business. It is not a binding                                         petitor will be more attractive
business” proved very popular.         business as it is today?
                                                                                                                life’s work is no longer
                                                                           sale agreement, but pro-
Ivor shares here his top tips to       What value does your                                                                                      to a purchaser and sell for sig-
                                                                                                                yours. The brand that gave
                                                                           vides comfort for the
get your business into shape to        brand have? What value do                                                                                 nificantly more than a legally
                                                                                                                you status in the commu-
                                                                           prospective purchaser.
conclude a successful deal.            your people add? What                                                                                     protected idea.
                                                                                                                nity, the world that you
                                       value do your processes                                                                                       If you recognise some of
                                                                                                                controlled, your role on a
                                                                        7. Completion of due dili-
1. Ensure you have clear
                                       add? Can improvements be                                                                                  the points raised in “are you
                                                                                                                daily basis – gone. If you
                                                                           gence; all sale terms are
   objectives of what you
                                       made to any of these to in-                                                                               trapped” the value you will
                                                                                                                are a serial entrepreneur or
                                                                           now agreed, price, war-
   want from the sale; think
                                       crease value? Trade mark-                                                                                 realise will be less than you
                                                                                                                you are glad to have left to
                                                                           ranties, HR issues, brand,
   beyond monetary value; do
                                       ing, copyrighting, patent-                                                                                could achieve; you need a re-
                                                                                                                tour the golf courses or his-
                                                                           stock, service agreements.
   you want your brand to
                                       ing, intangibles; have you                                                                                                                     www.jg-consulting.co.uk
                                                                                                                                                 view and analysis of your busi-
                                                                                                                toric sites of the world this
                                                                           What valuation clauses do
   continue; do you want to
                                       protected your intellectual
                                                                                                                                                 ness. A review will also
                                                                                                                is unlikely to cause you a
                                                                           you want? What can you
   ensure existing staff are
                                       property?       Have       you
                                                                                                                                                 identify and potentially
                                                                                                                problem. For the majority
                                                                           expect to see in the con-
   cared for; how much do
                                       analysed the structure of
                                                                                                                though it leaves a big hole      remove possible impedi-
                                                                           tract?
   you want to sell for; is your
                                       your business such as mar-
                                                                                                                in their life – a significant
   expected price realistic; do                                                                                                                  ments to sale.
                                                                        8. Maintain Focus; whilst
                                       ket share, customer pro-
                                                                                                                change to your world –
   you want cash up front
                                       files, supplier profiles, con-      all of this is happening it is
                                                                                                                                                Q       What hidden value
                                                                                                                what are you going to do?
   only or will you accept an
                                       tractual income streams             important to remember                                                        is there in your
   earn out (staged payments
                                       and supplier agreements?                                             If you were to be taken ill for a
                                                                           that the business is still                                                   business or would
   over a period of time).
                                       Are there majority and mi-                                           while and could not manage
                                                                           yours and that it still needs                                                you like to create?
                                       nority holdings in your
2. Educating        yourself                                               to be managed. The sale          your business what would
                                                                                                                                                                                      www.stevenage.gov.uk
                                                                                                                                                 A     . Such as excellent brand
                                       business and how will this
   about the process has
                                                                                                                                                         awareness, staff training
                                       affect the valuaton if only a
   begun! Research shows that
                                                                                                                                                 programmes, staff retention,
                                       part is available for sale.
   sellers who have already
                                                                                                                                                 creating a new market, patents,
                                       How will a purchaser
   gone through the process
                                                                                                                                                 trade marks, unique suppliers,
                                       look at your business?
   wished they had known
                                                                                                                                                 tried and tested marketing
                                       What are they looking for?
   more before they started.
                                       You are likely to have been                                                                               initiatives, knowledge base. A
   Email ivor@kwm.cc for
                                       told that your business will
   more information on the                                                                                                                       Intangibles that are not shown
                                       sell for a specific multiple –
   research.                                                                                                                                     in the company accounts that
                                       how has this been arrived                                                                                 someone is prepared to pay for
3. Analysis of your busi-
                                       at – is it accurate or                                                                                    because it will add value to
   ness starts with your 3
                                                                                                                                                                                         www.hertsbic.co.uk
                                       wishful thinking?                                                                                         their business.
   roles; shareholder, direc-
                                                                                                                                                     If you would like to have
                                   4. Realising maximum
   tor and employee. All have
                                                                                                                                                 an informal discussion about
                                      value means that you
   different responsibilities
                                                                                                                                                 this with Ivor then please con-
                                      want to minimise your tax
   and create the shape and
                                                                                                                                                 tact him on 01717 870613 to
                                      liability and ensure that as
   form of your business.
                                                                                                                                                 ensure you realise the maxi-
   Selling means that you are         a legal entity you look at-
                                                                                                                                                 mum value from your busi-
   transferring your shares for       tractive. For long term
   value. Focus on your role          thinkers you may well have                                                                                 ness.


                             Kellock Wealth Management is a trading style of Trinity House Financial
                             Planning Limited – Highland Suite, Great Hollanden Business Centre, Mill
                             Lane, Underriver, Sevenoaks, Kent TN15 0SQ – which is authorised and
                             regulated by the Financial Services Authority.
                             Registered in England No: 4740530 Registered Address as above
                                                                                                                                                                                     www.businessindependent.co.uk


  12

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How To Sell Your Business

  • 1. ACCESS TO KNOWLEDGE HOW TO SELL YOUR BUSINESS “This was an excellent presentation by Ivor dealing with would be if I did decide to sell it, and what would be most attend the A2K seminars and find these are useful for attractive to a potential buyer” Susan Heaton Wright, making new contacts” Craig Males, Rayner Essex wealth management with a particular emphasis on selling Executive Voice your business. Whilst I am not currently considering “Both the breakfast and lunch events were interesting. I www.access2knowledge.co.uk selling the business, the talk prompted me to look at my “The whole event was very good and the combination of a enjoyed the seminar content and the networking sessions.” business and its structure; to consider what the value seminar and networking works really well. I regularly Chris Carr, Celarben Ventures Ltd considered some of this al- 1. Set yourself objectives ready such as tax mitiga- tion structures and splitting 2. Educate yourself about the process the business into different segments. What continuity 3. Analyse your business planning have you imple- mented? 4. Consider appropriate tax and legal structures www.bakerwatkin.co.uk still hasn’t been completed happen to it? If you answer it 5. Discretely contact po- 5. Discretely contact potential buyers and you are likely to be would struggle or fail you don’t tential purchasers; very providing warranties after often managed by a third have a real business – just a 6. Negotiate to heads of terms the sale so although you party to ensure anonymity. contact book and supply chain are close to transferring They will screen purchasers with some customers. If you 7. Complete due diligence process ownership still keep a tight for affordability, synergy want to sell a business it has to hand on the reigns. and motivation. Ideally stand up on its own. 8. Maintain focus on operation of your business you want more than one There are of course excep- 9. Contracts are signed; all party interested to create a tions, you may be an inventor, negotiations are completed 9. Sign contract and bank money sense of competition be- create ideas, patent them and and agreed, contracts tween buyers. sell them because you aren’t signed, money changes 10. Decide what to do next with your life interested in the practicalities hands and shares trans- 6. Heads of agreement; is a www.bbwlaw.biz of what goes on in and around ferred. Sale completed. legal term that gives one ONE OF THE BEST attended as a shareholder. Are your a business. A business, profit Congratulations. prospective purchaser ex- seminars for a while “realising shareholder agreements ro- centre, income stream, com- clusivity to look over your the maximum value from your bust and suitable for your 10. Your creation, your business. It is not a binding petitor will be more attractive business” proved very popular. business as it is today? life’s work is no longer sale agreement, but pro- Ivor shares here his top tips to What value does your to a purchaser and sell for sig- yours. The brand that gave vides comfort for the get your business into shape to brand have? What value do nificantly more than a legally you status in the commu- prospective purchaser. conclude a successful deal. your people add? What protected idea. nity, the world that you value do your processes If you recognise some of controlled, your role on a 7. Completion of due dili- 1. Ensure you have clear add? Can improvements be the points raised in “are you daily basis – gone. If you gence; all sale terms are objectives of what you made to any of these to in- trapped” the value you will are a serial entrepreneur or now agreed, price, war- want from the sale; think crease value? Trade mark- realise will be less than you you are glad to have left to ranties, HR issues, brand, beyond monetary value; do ing, copyrighting, patent- could achieve; you need a re- tour the golf courses or his- stock, service agreements. you want your brand to ing, intangibles; have you www.jg-consulting.co.uk view and analysis of your busi- toric sites of the world this What valuation clauses do continue; do you want to protected your intellectual ness. A review will also is unlikely to cause you a you want? What can you ensure existing staff are property? Have you identify and potentially problem. For the majority expect to see in the con- cared for; how much do analysed the structure of though it leaves a big hole remove possible impedi- tract? you want to sell for; is your your business such as mar- in their life – a significant expected price realistic; do ments to sale. 8. Maintain Focus; whilst ket share, customer pro- change to your world – you want cash up front files, supplier profiles, con- all of this is happening it is Q What hidden value what are you going to do? only or will you accept an tractual income streams important to remember is there in your earn out (staged payments and supplier agreements? If you were to be taken ill for a that the business is still business or would over a period of time). Are there majority and mi- while and could not manage yours and that it still needs you like to create? nority holdings in your 2. Educating yourself to be managed. The sale your business what would www.stevenage.gov.uk A . Such as excellent brand business and how will this about the process has awareness, staff training affect the valuaton if only a begun! Research shows that programmes, staff retention, part is available for sale. sellers who have already creating a new market, patents, How will a purchaser gone through the process trade marks, unique suppliers, look at your business? wished they had known tried and tested marketing What are they looking for? more before they started. You are likely to have been initiatives, knowledge base. A Email ivor@kwm.cc for told that your business will more information on the Intangibles that are not shown sell for a specific multiple – research. in the company accounts that how has this been arrived someone is prepared to pay for 3. Analysis of your busi- at – is it accurate or because it will add value to ness starts with your 3 www.hertsbic.co.uk wishful thinking? their business. roles; shareholder, direc- If you would like to have 4. Realising maximum tor and employee. All have an informal discussion about value means that you different responsibilities this with Ivor then please con- want to minimise your tax and create the shape and tact him on 01717 870613 to liability and ensure that as form of your business. ensure you realise the maxi- Selling means that you are a legal entity you look at- mum value from your busi- transferring your shares for tractive. For long term value. Focus on your role thinkers you may well have ness. Kellock Wealth Management is a trading style of Trinity House Financial Planning Limited – Highland Suite, Great Hollanden Business Centre, Mill Lane, Underriver, Sevenoaks, Kent TN15 0SQ – which is authorised and regulated by the Financial Services Authority. Registered in England No: 4740530 Registered Address as above www.businessindependent.co.uk 12