Dreamforce is the annual Salesforce.com mega-conference that is held annually in San Francisco, also where the company is headquartered. Organizers estimate a record 160,000 registered attendees for this year’s event. Co-founders Parker Harris (left) and Marc Benioff used the occasion to show the fruits of a recent acquisition and new partnerships.
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2. • At the opening press briefing, media
heard from Salesforce execs about two
major launches. SalesforceIQ is the
follow-up to its acquisition of RelateIQ
in 2014, and the Salesforce IoT Cloud is
also launched. The IoT cloud is
powered by “Thunder” executives say,
referring to the underlying platform
that can receive data inputs in real-
time.
3. • Some of the killer features in the
SalesforceIQ products – there’s one for
small business and one for enterprises
running Sales Cloud – improve upon your
email inbox. Have the app send multiple
times you’re available to meet and when
the contact selects one, it’ll automatically
be dropped into your calendar.
4. • Steve Loughlin, CEO of SalesforceIQ,
interviewed Box founder and CEO
Aaron Levie, who reflected back on
starting his enterprise software
company and its growth. “We had
inadvertently built this disruptor to a
lot of content management software.
We hadn’t intended to do that, we just
wanted to solve the user problem of
how to access files,” he said.
5. • Salesforce.com also demoed its new
Lighting Experience, an overhaul of its
user interface for its Sales Cloud product.
When its rolled out later this year, users
will be able to switch over to the new
experience with the click of a mouse. The
look is more in line with the Salesforce1
mobile app.
6. • With so many attendees, Dreamforce
has maxed out the hotel capacity in
San Francisco for the week of the
conference to the point that it rented
out a cruise ship from Carnival Cruise
Line to house 1,000 conference goers.
The boat also was used to host
receptions and meetings throughout
the conference.
7. • To assist developers in working with
the new Lightning UI, Salesforce
launched Trailhead, a resource
centre containing all the materials
needed to build an app on the cloud
platform. While everything can be
accessed online, the line to receive
the free books snaked around the
corner.
8. • A Dreamforce tradition, Salesforce CEO
Marc Benioff always likes to open his
keynote talk with a musical performance.
Stevie Wonder provided the entertainment
this year, singing “Dreamforce is the
sunshine” for the audience. Benioff joked
“let’s cancel the keynote and listen to
Stevie for another two hours” when he
took the stage.
9. • Salesforce and Microsoft released
more details of their collaboration,
including a number of integrations
coming to Office 365 for the end of
next year. Microsoft chairman John
Thompson spoke to the partnership
with Benioff during the keynote and
Microsoft CEO Satya Nadella later
personally demoed the upcoming
features.
10. • Salesforce co-founder Parker Harris
donned a unitard and brought some
interesting props on stage for his demo
of SalesforceIQ, IoT Cloud, and the
Lightning experience. He also explained
Thunder: “It has an intelligent rules
engine to connect and understand
events as they’re happening.”
11. • A women’s innovation summit was
integrated into the Dreamforce program
this year, culminating in a keynote
featuring Jessica Alba and Youtube CEO
Susan Wojcicki. Alba spoke about how
she founded The Honest Company after
having an allergic reaction to laundry
detergent while pregnant with her first
daughter.