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Case Study on Social Media Marketing by ADG Online Solutions Pvt. Ltd.
- 1. Case Study on Social Media Marketing For – Belkin India By - ADG Online Solutions Pvt. Ltd.
- 2. Back in 2010… Belkin, a California based digital and lifestyle accessories brand sprouted in India
- 3. and their vision… Strong Brand Presence Aggressive Product Selling Remarkable shift from start-up to Market Leader in Wireless Networking Space in India
- 4. The biggest challenge… Social Media was the only medium chosen to go ahead considering its cost, proliferated outreach and targeted approach.
- 5. yet we stayed ajar… We targeted young buyers, technology enthusiasts and prime purchase decision makers in more than 30 days across India
- 6. Who are we? Pioneer in Digital Media Marketing and Innovations. Core competency : Lead Gen and Demand Gen Programs, Display Innovations, Social Media, Applications, Mobile and Search Marketing Clientele Genre : B2B and B2C ADG's Motive: To improve your Business, whether it is Brand building or increasing sales Geographic Presence : HQ : Delhi Branch Offices: Chandigarh, Mumbai and Bermingham
- 7. we chalked out… A five step revolutionary approach, 3.Incept 4.Invite 5.Engage 6.Retain 7.Listen
- 8. Synopsis • How Belkin India Leveraged Social Media Platforms • The Level of Innovations taken place on Belkin Facebook • Digital Ecosystem and its roots • What we achieved
- 9. the brewing vessels… ceb ook Fa You tube T witter L inked In
- 10. Belkin India Facebook at this minute has 1,04,726 Fans!! and 50% of these interact daily
- 11. how we reached here? Invited Special friends animated and their Creatives, mascot friends Interactive messaging skin integrations, Sales, Like page, customer Sweepstakes, Groups, queries Games communities, testimonials followers
- 13. Traction on the Belkin Wall
- 14. Belkin Social Media Superstar Bahadur Sherpa or Belkin’s social mascot was the first wave of innovation + creativity on Facebook. From going hospitals to witnessing F1, Sherpa has been the Blue-eyed Boy of Belkin India and its social network
- 15. Belkin App Gallery This Sweepstakes gave Belkin 500 prospect buyers.
- 16. Sweepstakes Campaign 704 Original Leads generated by Sweepstakes application
- 17. Social Gamification First ever Facebook Game based on Brand Products
- 18. e-cart evolution
- 20. Having fun is essential…
- 21. Oodles of Wall Creativity
- 23. Watch, Publish, Share… Belkin India Channel boasts of an average 80+ Views per week
- 24. Belkin @ LinkedIn… 32% long to be s connection es Industry IT Servic
- 25. Enterprise connect… 2,130 550 Professionals Members are connected participate in to Belkin Belkin’s Group via LinkedIn Discussions
- 27. Social Listening… Tweet-a-thon amidst 140 char precision
- 28. tweet tree… Score for Belkin India on Twitter claimed 91 most popular brand
- 29. The entire ecosystem… Social Media pumps the heat in display, search as well as digital PR promotion of brand Belkin
- 30. but the best is… Belkin remains the sweetheart of its fans
- 31. Inferences • Well positioned brand against competition (Ranked No. 1 by IDC) • Established a Loyal Community(Fan base of 1,00, 000+ fans) • Increased Awareness on Belkin (Monthly Active Users: 97,038, Post Views ; 1,164,601) • Nominated among best 6 Gadgets by NDTV Gadgets • Impact on Overall Sales and better positioning of post sales support to retain Happy Customers !
- 32. Contact Us Visit: www.adgonline.in Our Corporate Office: Call: 0129-4107527 ADG Online Solutions Private For Marketing Plans, Contact: Limited LB 2,3 Name : Deepa Sayal Charmwood Plaza, Charmwood Desgn : Director-key Accounts Village Email : deepa@adgonline.in Surajkund, Mobile :+ 91-9711134111 Faridabad-121009