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European IT Outsourcing Market Intelligence




European IT
Outsourcing
Intelligence                                                        2012
Report: Germany
Prepared by IT Sourcing Europe Limited based on the results of the 3d
Annual German IT Outsourcing versus In-House Software Development
Survey 2012
European IT Outsourcing Intelligence Report: Germany
                                                                                                                                  2012



CONTENTS



ABOUT THE SURVEY .............................................................................................................................. 3

RESPONDENTS PROFILE ........................................................................................................................ 4

GERMAN IT OUTSOURCING 2012: DESTINATIONS, TRENDS, CHALLENGES, PROBLEM SOLVING.......... 6

CLIENT – VENDOR RELATIONSHIPS ..................................................................................................... 10

OUTSOURCING COSTS & COST EFFECTIVENESS .................................................................................. 13

OUTSOURCING IMPRESSIONS & PLANS .............................................................................................. 14

IN-HOUSE SOFTWARE DEVELOPMENT TRENDS & CHALLENGES ......................................................... 15

FUTURE USE OF OUTSOURCING.......................................................................................................... 18




  IT Sourcing Europe 2012 | All Rights Reserved                                                                                      Page | 2
European IT Outsourcing Intelligence Report: Germany
                                                                                          2012

ABOUT THE SURVEY
The German IT Outsourcing versus In-House Software Development Survey 2012 was conducted in
November 2012 in the frames of the 3d Annual All-European IT Outsourcing research.

Survey goals:

      Explore factors that drive German companies to outsource their software development / IT
       function(s) onshore, nearshore and/or offshore
      Identify key challenges of the outsourced and in-house software / web development
      Benchmark the current and future demands for IT outsourcing services across diverse
       industries
      Benchmark the current and future demands for IT resources within Germany
      Find out which business model works best for the outsourced software development and
       why
      Compare and contrast the actual incurred versus contracted costs of ITO services
      Explore the current level of satisfaction with ITO service providers and quality of delivered
       software products/services
      Explore factors keeping German companies away from adopting IT Outsourcing
      Explore the key challenges and problem solving best practices adopted by German
       companies that develop / manage their software solutions in-house.

The survey was available online and hosted by SurveyMonkey, the world’s leading provider of web-
based survey solutions. In order to reach as many German companies as possible, IT Sourcing Europe
used its own database of business contacts and sent out a survey invitation email to each company’s
decision maker(s) (C-level executives, IT Managers, Directors, Heads of Software Development, etc).

Additionally, inbound marketing initiatives were launched in order to attract more companies to
participate in the survey. In the frames of this initiative, the following steps were taken:

      Online press releases and survey announcements distribution;
      Survey localization and optimization in social media such as LinkedIn, XING, Facebook,
       Twitter, Word Press

Number of survey participants – 764 German companies, of which 398 were IT / software
development outsourcing companies and 366 – companies developing their IT / software solutions
internally.




 IT Sourcing Europe 2012 | All Rights Reserved                                              Page | 3
European IT Outsourcing Intelligence Report: Germany
                                                                              2012

                                 RESPONDENTS PROFILE




IT Sourcing Europe 2012 | All Rights Reserved                                 Page | 4
European IT Outsourcing Intelligence Report: Germany
                                                                              2012




IT Sourcing Europe 2012 | All Rights Reserved                                 Page | 5
European IT Outsourcing Intelligence Report: Germany
                                                                              2012




 GERMAN IT OUTSOURCING 2012: DESTINATIONS, TRENDS, CHALLENGES,
                                   PROBLEM SOLVING




IT Sourcing Europe 2012 | All Rights Reserved                                 Page | 6
European IT Outsourcing Intelligence Report: Germany
                                                                              2012




IT Sourcing Europe 2012 | All Rights Reserved                                 Page | 7
European IT Outsourcing Intelligence Report: Germany
                                                                              2012




IT Sourcing Europe 2012 | All Rights Reserved                                 Page | 8
European IT Outsourcing Intelligence Report: Germany
                                                                              2012




IT Sourcing Europe 2012 | All Rights Reserved                                 Page | 9
European IT Outsourcing Intelligence Report: Germany
                                                                               2012

                           CLIENT – VENDOR RELATIONSHIPS




IT Sourcing Europe 2012 | All Rights Reserved                                  Page | 10
European IT Outsourcing Intelligence Report: Germany
                                                                               2012




IT Sourcing Europe 2012 | All Rights Reserved                                  Page | 11
European IT Outsourcing Intelligence Report: Germany
                                                                               2012




IT Sourcing Europe 2012 | All Rights Reserved                                  Page | 12
European IT Outsourcing Intelligence Report: Germany
                                                                               2012

                    OUTSOURCING COSTS & COST EFFECTIVENESS




IT Sourcing Europe 2012 | All Rights Reserved                                  Page | 13
European IT Outsourcing Intelligence Report: Germany
                                                                               2012

                        OUTSOURCING IMPRESSIONS & PLANS




IT Sourcing Europe 2012 | All Rights Reserved                                  Page | 14
European IT Outsourcing Intelligence Report: Germany
                                                                               2012

         IN-HOUSE SOFTWARE DEVELOPMENT TRENDS & CHALLENGES




IT Sourcing Europe 2012 | All Rights Reserved                                  Page | 15
European IT Outsourcing Intelligence Report: Germany
                                                                               2012




IT Sourcing Europe 2012 | All Rights Reserved                                  Page | 16
European IT Outsourcing Intelligence Report: Germany
                                                                               2012




IT Sourcing Europe 2012 | All Rights Reserved                                  Page | 17
European IT Outsourcing Intelligence Report: Germany
                                                                               2012




                             FUTURE USE OF OUTSOURCING




IT Sourcing Europe 2012 | All Rights Reserved                                  Page | 18
European IT Outsourcing Intelligence Report: Germany
                                                                               2012




IT Sourcing Europe 2012 | All Rights Reserved                                  Page | 19
European IT Outsourcing Intelligence Report: Germany
                                                                               2012




IT Sourcing Europe 2012 | All Rights Reserved                                  Page | 20
European IT Outsourcing Intelligence Report: Germany
                                                                                         2012

About IT Sourcing Europe

IT Sourcing Europe is a UK-based market intelligence company specialized in the European IT
Outsourcing market research and consultancy.

IT Sourcing Europe provides:

      Top quality quantitative and qualitative ITO market research and fieldwork services
      Evaluation of Central and Eastern Europe's ITO services providers and their factual
       capabilities to deliver innovative technological solutions on time and on budget
      Free consulting services for European companies planning to outsource IT / software
       development functions and / or change their current ITO strategy / engagement
      Ad-Hoc ITO strategy development and full-cycle support




Our Contacts:

The Meridian, 4 Copthall House, Station Square
Coventry, West Midlands,
CV1 2FL United Kingdom
Email: info(at)itsourcing-europe.com
Tel.: +44(0)2476992505
Web: www.itsourcing-europe.com

Registration at the UK Companies House: 07217899



Follow Us:




You are free to use, share and/or remix any part of this work as long as you attribute it to IT
Sourcing Europe.




IT Sourcing Europe 2012 | All Rights Reserved                                            Page | 21

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German IT Outsourcing vs In-House Software Development Report 2012

  • 1. European IT Outsourcing Market Intelligence European IT Outsourcing Intelligence 2012 Report: Germany Prepared by IT Sourcing Europe Limited based on the results of the 3d Annual German IT Outsourcing versus In-House Software Development Survey 2012
  • 2. European IT Outsourcing Intelligence Report: Germany 2012 CONTENTS ABOUT THE SURVEY .............................................................................................................................. 3 RESPONDENTS PROFILE ........................................................................................................................ 4 GERMAN IT OUTSOURCING 2012: DESTINATIONS, TRENDS, CHALLENGES, PROBLEM SOLVING.......... 6 CLIENT – VENDOR RELATIONSHIPS ..................................................................................................... 10 OUTSOURCING COSTS & COST EFFECTIVENESS .................................................................................. 13 OUTSOURCING IMPRESSIONS & PLANS .............................................................................................. 14 IN-HOUSE SOFTWARE DEVELOPMENT TRENDS & CHALLENGES ......................................................... 15 FUTURE USE OF OUTSOURCING.......................................................................................................... 18 IT Sourcing Europe 2012 | All Rights Reserved Page | 2
  • 3. European IT Outsourcing Intelligence Report: Germany 2012 ABOUT THE SURVEY The German IT Outsourcing versus In-House Software Development Survey 2012 was conducted in November 2012 in the frames of the 3d Annual All-European IT Outsourcing research. Survey goals:  Explore factors that drive German companies to outsource their software development / IT function(s) onshore, nearshore and/or offshore  Identify key challenges of the outsourced and in-house software / web development  Benchmark the current and future demands for IT outsourcing services across diverse industries  Benchmark the current and future demands for IT resources within Germany  Find out which business model works best for the outsourced software development and why  Compare and contrast the actual incurred versus contracted costs of ITO services  Explore the current level of satisfaction with ITO service providers and quality of delivered software products/services  Explore factors keeping German companies away from adopting IT Outsourcing  Explore the key challenges and problem solving best practices adopted by German companies that develop / manage their software solutions in-house. The survey was available online and hosted by SurveyMonkey, the world’s leading provider of web- based survey solutions. In order to reach as many German companies as possible, IT Sourcing Europe used its own database of business contacts and sent out a survey invitation email to each company’s decision maker(s) (C-level executives, IT Managers, Directors, Heads of Software Development, etc). Additionally, inbound marketing initiatives were launched in order to attract more companies to participate in the survey. In the frames of this initiative, the following steps were taken:  Online press releases and survey announcements distribution;  Survey localization and optimization in social media such as LinkedIn, XING, Facebook, Twitter, Word Press Number of survey participants – 764 German companies, of which 398 were IT / software development outsourcing companies and 366 – companies developing their IT / software solutions internally. IT Sourcing Europe 2012 | All Rights Reserved Page | 3
  • 4. European IT Outsourcing Intelligence Report: Germany 2012 RESPONDENTS PROFILE IT Sourcing Europe 2012 | All Rights Reserved Page | 4
  • 5. European IT Outsourcing Intelligence Report: Germany 2012 IT Sourcing Europe 2012 | All Rights Reserved Page | 5
  • 6. European IT Outsourcing Intelligence Report: Germany 2012 GERMAN IT OUTSOURCING 2012: DESTINATIONS, TRENDS, CHALLENGES, PROBLEM SOLVING IT Sourcing Europe 2012 | All Rights Reserved Page | 6
  • 7. European IT Outsourcing Intelligence Report: Germany 2012 IT Sourcing Europe 2012 | All Rights Reserved Page | 7
  • 8. European IT Outsourcing Intelligence Report: Germany 2012 IT Sourcing Europe 2012 | All Rights Reserved Page | 8
  • 9. European IT Outsourcing Intelligence Report: Germany 2012 IT Sourcing Europe 2012 | All Rights Reserved Page | 9
  • 10. European IT Outsourcing Intelligence Report: Germany 2012 CLIENT – VENDOR RELATIONSHIPS IT Sourcing Europe 2012 | All Rights Reserved Page | 10
  • 11. European IT Outsourcing Intelligence Report: Germany 2012 IT Sourcing Europe 2012 | All Rights Reserved Page | 11
  • 12. European IT Outsourcing Intelligence Report: Germany 2012 IT Sourcing Europe 2012 | All Rights Reserved Page | 12
  • 13. European IT Outsourcing Intelligence Report: Germany 2012 OUTSOURCING COSTS & COST EFFECTIVENESS IT Sourcing Europe 2012 | All Rights Reserved Page | 13
  • 14. European IT Outsourcing Intelligence Report: Germany 2012 OUTSOURCING IMPRESSIONS & PLANS IT Sourcing Europe 2012 | All Rights Reserved Page | 14
  • 15. European IT Outsourcing Intelligence Report: Germany 2012 IN-HOUSE SOFTWARE DEVELOPMENT TRENDS & CHALLENGES IT Sourcing Europe 2012 | All Rights Reserved Page | 15
  • 16. European IT Outsourcing Intelligence Report: Germany 2012 IT Sourcing Europe 2012 | All Rights Reserved Page | 16
  • 17. European IT Outsourcing Intelligence Report: Germany 2012 IT Sourcing Europe 2012 | All Rights Reserved Page | 17
  • 18. European IT Outsourcing Intelligence Report: Germany 2012 FUTURE USE OF OUTSOURCING IT Sourcing Europe 2012 | All Rights Reserved Page | 18
  • 19. European IT Outsourcing Intelligence Report: Germany 2012 IT Sourcing Europe 2012 | All Rights Reserved Page | 19
  • 20. European IT Outsourcing Intelligence Report: Germany 2012 IT Sourcing Europe 2012 | All Rights Reserved Page | 20
  • 21. European IT Outsourcing Intelligence Report: Germany 2012 About IT Sourcing Europe IT Sourcing Europe is a UK-based market intelligence company specialized in the European IT Outsourcing market research and consultancy. IT Sourcing Europe provides:  Top quality quantitative and qualitative ITO market research and fieldwork services  Evaluation of Central and Eastern Europe's ITO services providers and their factual capabilities to deliver innovative technological solutions on time and on budget  Free consulting services for European companies planning to outsource IT / software development functions and / or change their current ITO strategy / engagement  Ad-Hoc ITO strategy development and full-cycle support Our Contacts: The Meridian, 4 Copthall House, Station Square Coventry, West Midlands, CV1 2FL United Kingdom Email: info(at)itsourcing-europe.com Tel.: +44(0)2476992505 Web: www.itsourcing-europe.com Registration at the UK Companies House: 07217899 Follow Us: You are free to use, share and/or remix any part of this work as long as you attribute it to IT Sourcing Europe. IT Sourcing Europe 2012 | All Rights Reserved Page | 21