Group project for Carly Jo Jackson Career Plan Parts 4-5 assignment at Full Sail University

1. Carly Jo Jackson | State of the Industry
Artist Management
Jessica Northey, Yannick Powell, and Chris McLean
Merchandiser and Booking Manager: Jessica Northey
Email: missjessicanorthey@gmail.com
Cell: (407) 928.0225
Artist Manager: Yannick Powell
Email: vazco.muzik@gmail.com
Cell:(407) 574-0324
Social Media and Publicist: Chris McLean
Email: Chrism1223@fullsail.edu
Cell: (407) 679-0100

2. Carly Jo Jackson | State of the Industry
Section 4
1. General evaluation of the genre.
Carly Jo is a Pop / Rock artist. This genre of music is booming and is currently the most
popular style of music for youth culture. The best thing about this genre is that Pop music is
universal. The Pop genre has opened door for several artists that speak English as a second
language. Latin Pop &K-Pop are different styles of Pop music geared towards the Latin market
and Korean market. Overall, Pop music is one of the top genres of music.
2. Sales of recordings in the genre.
As of 2012, 23% of tracks sold were from the Pop genre, according to (Caulfield, 2012).
12 of the top 20 digital songs of this year were from the Pop genre. Last year, 14 of the top 20
were from the Pop genre, And this year, the Pop genre is outweighed by Rock music. The Rock
genre represents 24% of songs for this year in 2012 (Caulfield, 2012) but for Carly Jo, her genre
and style of music is a mixture of both Pop & Rock music.
3. Sales of tickets within the genre
In this industry for this genre, ticket sales are hard to come by when you are an artist that
fans like. For example, Justin Bieber sold all of his concerts in both the U.S. and Canada within
one hour. The Pop genre is a classic genre that has supportive fan base. For the most part every
pop artist relevant is doing well today.
4. Opportunities for new artists within the genre
Carly Jo is young and has time to establish but is also ready. This Pop genre is geared
towards young teens. This audience of Pop genre teens have the power of money, which they get
from their parents; parents will be their kids anything if they complain about it enough. Overall,

3. Carly Jo has potential to be a new raising Pop/Rock star. Once established as an artist, there will
definitely be more entrepreneurial routes for Carly Jo.
5. Audience ratings for radio. Her genre acoustic, pop, rock and indie
● WXPN
● KEXP
● WFUV (“Rock: npr,” 2012)
● Rollins College Radio Station WPRK 91.5
● Orlando Music Radio | XL1067 (“Orlando music radio,” 2012)
6. Research a country and describe why you’d start an International tour there for your Artist.
Canada would be a very great start for an international tour because Canada has a large
population for Carly’s Jo’s target audience. Canada is also known for having numerous amounts
of festivals. According to 2camels.com there are atleast 91 festivals every year. This figure
shows that the entertainment in Canada is very important. Therefore Carly Jo would have a lot of
opportunities to be apart of the different festivals that happen over the course of time.
7. Competition with other forms of entertainment.
● Sports events
● Theme parks
● Blockbuster movie releases
● Art Festival
8. Values of the target market.
Carly Jo’s target audiences are the individuals that are very technologically advanced
when it comes to the Internet, blogging, viral videos and social media presence. This group of
individuals can also be known as the generation Y. The generation Y audience is the audience
are mainly teenage girls that spend most of their time after school blogging about hot topics and

4. viral videos they see on Youtube, experiences they have had at events or just experiences during
the day, week or weekend. They also spend their time updating their Facebook page every 30
minutes to 3 hrs. This group of individuals views the Internet as a necessity. Therefore we also
view the Internet as a necessity.
9. Plans to reach target market.
Because of the rapid development of Internet and mobile technology, social media
marketing is our main focus for reaching Carly Jo’s target audience. Therefore our plan is to get
her info such as: bios, videos, songs, tour dates and social media sites on some of the most
visited social media and internet hot spots. We will be using mediums and sites such as Youtube,
Twitter, Facebook, Myspace, Carly Jo Jackson website, Spotify internet radio, Pandora internet
radio, iTunes, Google Play and Google Plus. We will also be using banner ads that will go on
certain music and entertainment sites.
Section 5
A. Record Labels
This section will require some research on record labels that have a strong presence in
your artist’s genre of music. Please identify at least ten record labels (independent or major) that
you feel have the strength and ability to effectively release and market your artist’s recordings.
Please include the name, address and the name of an A&R representative or other contact from
that label.
1. Arthouse Entertainment
2324 El Contento Dr.
Los Angeles, CA 90068
Phone: 323-461-3400
Web: www.arthouseent.com
Stephen@arthouseent.com
Contact: Stephen J. Finfer - info@arthouseent.com

5. 2. Capitol Records (EMD)
1750 N. Vine St. 10th Fl
Hollywood, CA 90028
Phone: 323-462-6252
Web: www.hollywoodandvine.com
3. Columbia (Sony)
2100 Colorado Ave.
Santa Monica, CA 90404
Phone: 310-449-2071
Web: www.columbiarecords.com
A&R: John Doelp. Tel: 212-833-4623
Simon Collins. Tel: 646-436-8744
Don Devito - Don.devito@sonymusic.com
4. Interscope Records/ Geffen
2220 Colorado Ave. 5th Fl.
Santa Monica, CA 90404
Phone: 310-865-1000
Web: www.interscope.com and www.tunecore.com
A&R: Jenn Littleton, Tony Ferguson, Luke Wood. Tel: 310-865-7713
5. Decca Records
New York, NY
Web: www.deccarecords-us.com
Contact: Tom Lewis - support@decca.com
6. A&M Octone Records
113 University Place
New York, NY 10003
Contact: James Diener, CEO/President - demosubmission1@gmail.com
646-845-1700
Web: www.amoctone.com and http://site.amoctone.com/about
7. Atlantic Records
1290 Avenue of the Americas
New York, NY 10104
Contact: Andrew Karp
212-405-5477

6. julie.greenwald@atlanticrecords.com
Web: http://atlanticrecords.com/careers
8. Crank! Record Company
1223 Wilshire Blvd. Suite 823
Santa Monica, CA 90403
Contact: Jeff Matlow - fan@crankthis.com
Web: www.crankthis.com
9. Epic Records
550 Madison Ave., 22nd Fl.
New York, NY 10022
Contacts: Pete Giberga and Scott Graves
212-833-8000
farra.mathews@sonybmg.com
Web: www.epicrecords.com
10. Hollywood Records
500 South Buena Vista St.
Old Team Building
Burbank, CA 91521
Contacts: Geoffrey Weiss - geoffrey.weiss@disney.com
818-841-5140
Web: www.hollywoodrecords.com
11. Warner Bros.
3300 Warner Blvd. 3rd Floor.
Burbank, CA 91505
818-846-9090
Contact: Eric Lobato - eric.lobato@atlspecialops.com
David Foster. Tel: 818-953-3377 - david.foster@wbr.com
Craig Aaronson - craig.aaronson@wbr.com
*(Vmusicbook, 2010) and (“Major record labels,” 2011)
B. Press and Publicity
This section will require some research on publications, web-sites, Television and radio
shows that will be viewed or heard by your target market. Please choose at least ten publications,

7. web sites, TV shows, or radio shows in which you would like to have a feature story or album
review or interview for your artist. Please include the name of the company, address and the
name of an entertainment editor or other contact at each media company and list 10 press
possibilities. You may want to use the local press from your prospective tour schedule in
Assignment #1.
Tour cities in Florida: Sanford, Orlando, Winter Park, Maitland, DeLand, and Seaside
1. Rollins College Radio Station WPRK 91.5
1000 Holt Ave. #2745
Winter Park, FL 32789
407-646-2241
Contact: Music submissions: Roxanne Bates - rbates@rollins.edu; Promotions, PR, and Events:
Saabira Mohamed - smohamed@rollins.edu; Programming and On Air content: Kenne Goldman
- kgoldman@rollins.edu; Production and Live Music Performances On Air: Robert Soviero -
rsoviero@rollins.edu
http://wprk915.wordpress.com
WPRKFM@rollins.edu (“Wprk 91.5,” )
2. Orlando Weekly
1505 E. Colonial Dr., Suite 200
Orlando, FL 32803
Phone: (407) 377-0400
Contact: Justin Strout, Music & Film Editor - jstrout@orlandoweekly.com
Web: www.orlandoweekly.com (“About,” )
3. WPM Observer (Winter Park/Maitland)
1500 Park Center Drive
Orlando, FL 32835
407-563-7000
Contact: Tracy Craft - tcraft@turnstilemediagroup.com (“About us,” 2009)
4. VisitFlorida.com
1-800-683-0010
advertising@milesmedia.com
Web: www.visitflorida.com/Seaside/music (“Advertising on visitflorida.com,” )
5. Central Florida News 13

8. 20 N. Orange Ave.
Orlando, FL 32801
407-513-1300 (“Contact news 13,” 2012)
communitycalendar@cfnews13.com
Web: www.cfnews13.com (“Community calendar,” 2012)
6. Orlando Music Radio | XL1067
Web: iheart.xl1067.com (“Orlando music radio,” 2012)
7. Cox Media Group - Orlando
WMMO-FM 98.9
Headquarters: 6205 Peachtree Dunwoody Rd.
Atlanta, GA 30328
678-645-5002
Web: www.coxmediagroup.com/orlando
8. Orlando Sentinel
Erika Cooper, Director of Digital Sales (“Meet our advertising,” 2012)
633 N. Orange Avenue
Orlando, FL 32801 (“Orlando music,” 2012)
ecom@tribune.com
1-800-974-7488 (“Contact us,” )
9. ConcertBoom.com
Michael Solari, Director of Marketing & Artist Relations
Web: www.concertboom.com/orlando/pop
Advertising: advertising@concertboom.com
Artist Relation: artists@concertboom.com
Contact us: info@concertboom.com (“Contact us,” 2011)
10. Goby Technologies
201 South St., Suite 614
Boston, MA 02111
Web: http://www.goby.com/pop-music--near--orlando-fl
press@goby.com
617.423.0322 (“Contact us,” 2012)
C. Live performance opportunities

9. This section will require research on similar artists that will share a target market with yourartist.
Please identify at least ten established artists in your genre that you would like to putyour artist
on the road with as an opening act. Please include the name of the artist and contactinformation
for their booking agent. List at least 10 bands.
1. Corb Lund
Third Coast Artists Agency
Steve Hoiberg
2021 21st Avenue South, Suite 220
Nashville, TN 37212
2. Cold Play
3D Management
David Holmes
1901 Main St # 3000
Santa Monica, CA 90405
310-314-1390
3. Green Day
Pat Magnarella Management
Pat Magnarella
(760) 479-0103
511 Encinitas Blvd, Encinitas, CA
4.Carly Rae Jepson
SB Management
Scooter Braun
Worldwide Plaza 825 8th Ave., 28th Floor
New York, NY 10019
5. Cody Simpson
SB Management
Scooter Braun
Worldwide Plaza 825 8th Ave., 28th Floor
New York, NY 10019
6. Asher Roth
SB Management

10. Scooter Braun
Worldwide Plaza 825 8th Ave., 28th Floor
New York, NY 10019
7. The Wanted
SB Management
Scooter Braun
Worldwide Plaza 825 8th Ave., 28th Floor
New York, NY 10019
8. Justin Bieber
SB Management
Scooter Braun
Worldwide Plaza 825 8th Ave., 28th Floor
New York, NY 10019
9. Cher Lloyd
Logan Media Entertainment
Craig Logan
8439 SunsetBoulevard
(323) 654-6607
10. Phillip Phillips
19 Entertainment
8560 West Sunset Blvd, 9th Floor
West Hollywood, CA 90069
310.777.1940
Scooter Braun

11. References:
(2010). Vmusicbook. (pp. 233-244). Dear Pear Publishing.
About. (n.d.). Retrieved from http://orlandoweekly.com/about
About us. (2009, July 29). Retrieved from
http://www.wpmobserver.com/news/2009/jul/29/about-us
Advertising on visitflorida.com, florida’s official travel planning website . (n.d.). Retrieved from
http://www.visitflorida.com/advertising
Caulfield, K. (2012, July 12). Pop & rock rule mid-year music sales charts. Retrieved from
http://www.billboard.com/news/pop-rock-rule-mid-year-music-sales-charts-1007495552.story
Community calendar. (2012). Retrieved from
http://www.cfnews13.com/content/news/cfnews13/community/community-calendar.html
Contact news 13. (2012, March 16). Retrieved from
http://www.cfnews13.com/content/news/cfnews13/news/about/contact.html
Contact us. (2011). Retrieved from http://www.concertboom.com/contact
Contact us. (n.d.). Retrieved from http://www.orlandosentinel.com/advertiser/contact-us
Contact us – goby.com. (2012). Retrieved from http://www.goby.com/page/contact
Major record labels & top indie labels. (2011, May). Retrieved from
http://www.musiccleveland.com/major-record-labels.html
Meet our advertising managers. (2012). Retrieved from
http://www.orlandosentinelmediagroup.com/Contactbar/AdvManagers.aspx
Orlando music. (2012). Retrieved from http://www.orlandosentinel.com/entertainment/music

12. Orlando music radio | xl1067. (2012). Retrieved from
http://iheart.xl1067.com/event_portal/view/calendar/calendar.html?event_id=249976&year=201
2&month=9&mday=17&type=9
Rock: npr. (2012). Retrieved from http://www.npr.org/music/genres/rock
Wprk 91.5 fm contact us. (n.d.). Retrieved from http://wprk915.wordpress.com/contact